Various fresh platforms emerge one after another. At present, there are thousands of fresh-keeping enterprises in China, but most of them are at a loss. The labor cost is too high, and the last 100 meter of logistics is the difficulty of fresh food industry.
First of all, the problems that fresh food distribution must solve are labor cost, material loss and the last 100 meter logistics. Judging from the current market situation. No model can solve these problems.
If this friend's project has not landed yet, I personally suggest not to test the water easily. A successful distribution method needs to consider and overcome many factors, such as business model and field trip. The distribution scheme designed only by imagination has no feasible basis, and it will be dead in operation. The so-called allocation method must be formulated according to an overall system of the project, and the best and reasonable scheme must be screened out. It should be noted here that the local fresh delivery platform is customized according to your specific customer group.
At present, the existing distribution methods are,
Front warehouse mode. Whether it is pure front warehouse or in-store front warehouse mode, we classify it as front warehouse mode here. The main process of this distribution mode is mobile terminal order+pre-warehouse delivery+instant delivery to home, and a two-level distributed storage system of "urban sorting center+community micro-warehouse" is established, covering 3 kilometers around, and delivered within 1 hour. In terms of delivery speed and cost, the pre-warehouse mode has more advantages than the merchant's remote delivery mode. Due to the small number of customers and heavy labor costs, this model has not yet opened up a profit model.
Online to offline, this model requires higher store location, higher rent and higher operating costs. At the same time, provide delivery service within three kilometers, access to online traffic portals, and promote income growth. At present, this model does not have the key to the profit model. Enterprises are exploring.
Community group buying mode, the platform recruits community leaders and establishes WeChat groups. After the user places an order in the WeChat group, the platform delivers the goods to the leader and the user picks up the goods from the leader.
Running errands mode. The initial instant delivery modes are mainly the running errands mode and the "takeaway" mode, which belong to the "light" mode. In the errand mode, merchants do not enter the platform, and the platform only receives user orders and sends them by special personnel. In order to ensure sufficient and flexible transportation capacity, the platform mostly relies on idle human resources in society and adopts crowdsourcing mode. At present, the mode of running errands is mainly suitable for sending personal documents directly, or purchasing long-tail products such as cigarettes and niche goods. The light mode of crowdsourcing logistics makes the initial investment cost of "running errands and purchasing" business lower and easy to popularize quickly.
Takeaway mode "Takeaway" mode refers to the mode that merchants enter the platform and provide some commodity information to the platform. After the user places an order, the merchant prepares the goods, and the delivery staff picks up the goods at the store to complete the delivery. The most typical scene of this model is to deliver food and beverage, but it also involves supermarkets.
Cloud super mode. At present, this model only combines box horse fresh with cloud nest model, and its investment is not affordable for ordinary entrepreneurs. I won't introduce it here.
The above are several distribution modes of fresh food industry at present, and it is not known whether the subject has his own unique distribution mode. Maybe we can develop a new distribution mode to solve the logistics problem of the last 100 meter. For the whole fresh food industry, this is a historic change.
The above are some suggestions for fresh delivery. If you can't finish talking, please comment in the comments section.