First, material culture.
It is a tool culture composed of products and various material facilities, and it is a superficial culture expressed in material form.
The products and services provided by enterprises are the fruits of production and operation of enterprises and the primary content of material culture. Secondly, the production environment, corporate appearance, corporate architecture, corporate advertising, product packaging and design also constitute the important content of corporate material culture.
Second, the behavior layer culture.
Behavior layer culture refers to the activity culture produced by employees in production, management, learning and entertainment activities. Refers to the cultural phenomenon produced in enterprise management, education and publicity, interpersonal communication and cultural and sports activities. Including corporate behavior norms, corporate interpersonal norms and public relations norms. Corporate behavior includes behaviors between enterprises, between enterprises and customers, between enterprises and governments, and between enterprises and society.
1, the enterprise code of conduct refers to the basic code of conduct formed around the enterprise's own goals, corporate social responsibility and protection of consumers' interests. Enterprise behavior norms are divided into entrepreneur behavior, enterprise model behavior and employee behavior from the personnel structure.
2. The interpersonal relationship of an enterprise is divided into internal relationship and external relationship. Foreign relations mainly refer to the relations formed by enterprises facing different social strata, market environment, state organs, cultural communication institutions, competent departments, consumers, distributors, shareholders, financial institutions and competitors.
3, corporate public relations planning and its norms.
4. Service code of conduct: refers to the code of conduct formed by enterprises in the process of providing services to customers. It is an important guarantee of enterprise service quality.
Third, the culture at the institutional level.
It mainly includes enterprise leadership system, enterprise organization and enterprise management system. Enterprise system culture is a culture in which enterprises restrict employees' behavior in order to achieve their own goals, which has * * * requirements and strong code of conduct. It regulates everyone in the enterprise. Enterprise technical operation process, factory discipline and rules and regulations, economic responsibility system, assessment, rewards and punishments, etc. Are the contents of enterprise system culture.
1, enterprise leadership system is the general name of enterprise leadership mode, leadership structure and leadership system.
2. The organizational structure of an enterprise is an internal component and its relationship planned and established by an enterprise to effectively realize its goals. The choice of enterprise organizational structure matches the orientation of enterprise culture.
3. Management system refers to all kinds of rules and regulations that have mandatory obligations and can guarantee certain rights, including personnel system, production management system, democratic management system and so on.
The institutional culture of an enterprise is the guarantee for the implementation of behavioral culture.
Fourth, the core of spiritual culture.
It refers to a kind of spiritual achievement and cultural concept formed for a long time under the influence of certain social and cultural background and ideology in the process of enterprise production and operation. Including enterprise spirit, enterprise management concept, enterprise ethics, enterprise values, enterprise style and so on, is the sum total of enterprise ideology.
1, the enterprise spirit of "participation, dedication and cooperation" is a group consciousness combining modern consciousness with enterprise personality. It is the concentrated expression of enterprise management purpose, value criterion and enterprise creed, and constitutes the cornerstone of enterprise culture. Usually through the image of factory song, factory emblem, factory training, factory regulations and so on.
2. "Market-oriented" business philosophy: refers to the world outlook and methodology implemented in the process of enterprise management. It is an ideological and cultural phenomenon formed by enterprises in dealing with the relationship between people and things. It is related to national culture, social production in a specific period, specific economic form, national economic system and corporate cultural background.
3. "People-oriented" corporate values: the basic beliefs and goals advocated by enterprises in the process of pursuing commercial success. It is embodied in dealing with the relationship between shareholders, employees, customers, the public and other interest groups, including profit values, management values and social mutual benefit values.
The main goal of editing this paragraph.
1, determine MI (spiritual identity), including:
(1) Determine the values of all employees. Corporate values are the core of corporate culture, which determines the lifeblood of enterprises and the rise and fall of enterprises. Modern enterprises should not only realize material value, but also realize cultural value. We should fully realize that enterprise competition is not only economic competition, but also human competition, cultural competition and ethical wisdom competition. The ultimate goal of an enterprise is to serve the society and maximize its social value.
(2) Establish enterprise spirit. Cultivating the enterprise spirit with individuality is the core of strengthening the construction of enterprise culture, and cultivating the enterprise spirit with distinctive personality and rich connotation is the primary task and main content of enterprise culture. Enterprise spirit refers to the ideological achievements and spiritual strength of the broad masses of workers cultivated by the tradition, experience, culture and management concept of enterprise leaders in the long-term production and business activities, and established through conscious generalization, summary and refining. It must embody the spirit of a unique enterprise, have a distinct business philosophy and personality style, embody its beliefs and pursuits, and be advocated by the enterprise. To cultivate enterprise spirit, we should follow the principles of times, advancement, encouragement and efficiency, which should not only reflect the essential characteristics of enterprises, but also reflect the characteristics of industries and their own units and reflect the business philosophy of enterprises.
(3) It is the main purpose and fundamental pursuit of the survival and development of the enterprise to establish the enterprise purpose in line with the actual situation of the group, which embodies the enterprise values based on the purpose, goal and development direction of the enterprise development. Enterprise ethics is an ethical criterion for judging things based on the production and operation practice of enterprises and their understanding of society and life. Enterprise style is the attitude and behavior of all cadres and workers in their thoughts, work and life, which reflects the overall quality and external image of the enterprise.
2. Establish VI (Visual Identification), unify identification, clothing, product brand and packaging, and implement supporting management. In the development of enterprises, we should constantly improve the elements of corporate visual identity with a pragmatic attitude, so as to improve-deny-improve-redefine. Including corporate logo, banner, advertising language, clothing, stationery, badges, printed matter unified model, etc. Standardize employees' behavior etiquette and mental outlook, and establish a high degree of trust and good reputation of enterprises in society.
3. The establishment of 3.BI is mainly reflected in two aspects: on the one hand, the publicity, education and training of employees within the enterprise; On the other hand, it is foreign business and social responsibility. It is necessary to organize a series of activities, integrate the business philosophy established by enterprises into the practice of enterprises, and guide the behavior of enterprises and employees.
4, people-oriented, establish a capable and efficient team image, and create spiritual culture. The essence of corporate culture is "people's culture", people are the most active factor in productivity, people are the foundation of enterprises, and employees are the main body of enterprises. The construction of enterprise culture must be based on improving people's quality and people-oriented, and achieve the purposes of rallying people's hearts, establishing ideals, standardizing actions, forming good behavior habits, shaping image and expanding social visibility respectively. Therefore, it is necessary to establish a learning organization; Do a good job in scientific and cultural knowledge and professional skills training; Cultivate excellent managers and promote the construction of corporate culture; Do a good job in ideological and political work and other related work.
5, both internal and external, to create excellent product image, to create material culture. The construction of enterprise culture should be unified with the shaping of enterprise image, realize technological innovation, make the mass rationalization proposal activities persistent, and make it have unique technical characteristics and product characteristics. To create a brand, employees should be educated to care for the brand reputation of the enterprise as much as their own eyes, so that the products and quality of the enterprise can be widely known in the society, strive for progress, take the lead in setting an example and show the essence of the enterprise. Realize the unity of business philosophy and business strategy in the process of enterprise management; Realize the standardization and coordination of all employee behaviors and enterprise activities in the actual business process; Realize the unification of various forms of visual information transmission, and lay a solid foundation for promoting the sustainable development of enterprises.
6. Motivate by objectives, create a strict and harmonious management image and create an institutional culture. The connection between enterprise management and culture is the lifeline of enterprise development, and strategy, structure and system are hard management; Skills, people, styles and goals are soft management. To strengthen management, we must adhere to people-oriented, respect, understand, care and care for people in management, establish the status of workers as masters, and enable workers to actively participate in enterprise management and fulfill their duties. Strengthening management should be organically combined with modern enterprise system, management innovation, market development and quality service. It is also necessary to revise and improve the professional ethics, strengthen the discipline and restraint mechanism, and make the rules and regulations of enterprises become the conscious behavior of cadres and workers. Advocate team spirit, maintain good interpersonal relationships among members, enhance team cohesion, and effectively play a team role.
7, education in the text, to create a beautiful and clean image of the environment, to create a behavior culture. People transform the environment, and the environment also transforms people. Therefore, we should carefully analyze the environmental factors of corporate culture development, and make all kinds of tangible and intangible favorable factors become the source of power for corporate culture construction. Strengthen measures to realize greening, purification and beautification at the same time, divide areas, clarify responsibilities, rectify, and maintain a healthy environment for a long time. It is necessary to carry out various recreational activities and institutionalize large-scale activities, namely: sports activities (fun sports) meetings, corporate culture and art festivals, etc. Regularization of small-scale activities means enriching the cultural life of employees, giving life to various activities and strengthening visual effects through factory celebrations and cultural and sports activities.
Edit the questions related to this paragraph.
Handle the relationship between corporate culture and ideological and political work. Ideological and political work and enterprise culture construction are organically combined, which are both related and different; They can promote and complement each other, but they cannot replace each other. A correct understanding of the relationship between enterprise culture and ideological and political work plays an important role in strengthening the construction of enterprise spiritual civilization and promoting enterprise reform and development. The construction of enterprise culture provides conditions for creating a new situation in ideological and political work and better serving production and operation. At the same time, with the reform and strengthening of ideological and political work in enterprises, it will certainly play a great role in promoting the construction of corporate culture. With the theme of "promoting people's all-round development" put forward by the 16th National Congress of the Communist Party of China, we should start with emancipating our minds and changing our concepts, properly handle the relationship between emptiness and reality, speaking and doing, spirit and interests in ideological and political work, give full play to the pertinence, scientificity and effectiveness of ideological and political work, and provide a good ideological foundation and a stable situation for economic work and enterprise development.
Strengthen the cultivation of managers, so as to promote the construction of corporate culture. Corporate culture construction is an overall, holistic, long-term and comprehensive work related to the survival and development of enterprises, and enterprise managers, especially the main leaders, play a very important role. As an important manager in an enterprise, he should not only be the designer, advocate and organizer of corporate culture, but also be the model practitioner and direct embodiment of corporate culture. Leaders should take the lead in setting an example and provide a visible image for excellent corporate culture with their good behavior. At the same time, it is especially necessary for enterprise leaders to advocate and configure enterprise culture with their new ideas, new concepts, new thinking and new value orientation.
Pay attention to the ways and means of enterprise culture construction. Corporate culture is not water without a source, a tree without a root. It must be manifested in the practice of production and operation through certain material entities and means, which is also the carrier of corporate culture. The carrier of corporate culture is the superficial phenomenon of corporate culture. Although it is not equal to corporate culture, it plays an important role. Corporate culture carrier plays an important role in corporate culture construction and is an important part of corporate culture.
Edit this paragraph of operation management
1. As a contemporary enterprise management theory, enterprise culture lies in infiltrating enterprise values into all aspects, levels and the whole process of enterprise management, and improving the overall quality, management level and economic benefits of enterprises with the help of cultural means, cultural functions and cultural strength. Corporate culture operation includes:
(1) incentive mechanism. The primary task of corporate culture management is to mobilize people's enthusiasm, and its incentive methods include: goal incentive, participation incentive, strengthening incentive, and leader's words and deeds incentive.
(2) Discipline and restraint mechanism. There must be clear norms, and the implementation will not be distorted, and the enterprise concept will run through the system, discipline and code of conduct.
(3) Coagulation mechanism. Establish corporate values recognized by the employees, establish corporate goals, and establish corporate interpersonal relationships.
2. In corporate culture management, first, we should handle the relationship between reference and innovation, and grasp the individualization and characteristics of corporate culture; The second is to manage culture by cultural means and insist on guiding and cultivating people by culture; Third, deal with the relationship between virtual and real, intangible and tangible, and adhere to the combination of internal and external training and soft and hard management.
Edit the core results that distinguish results and values in this paragraph.
The core achievement of enterprise culture construction:
1, the corporate culture system focuses on "what is our culture". Moreover, the general content is huge and looks like "culture", but the concept stack or the logical relationship between concepts is not clear. For example, it is not clear why core values and core ideas should appear at the same time.
2. Corporate culture strategic planning seems to be rich in content, but the planning details only focus on the main points, and the main points are still the rhetoric of "cognition" and "action", which does not involve specific behavior changes and ability improvement.
The Core Achievements of Corporate Culture Management
1, corporate culture management research report is the basis of all corporate culture achievements, and it is also an important reference and basis for enterprise management reform and promotion.
2. "Corporate Culture Management Manual" takes "what should we do" as the core, with strict logic, clarity and conciseness, which is conducive to comparison and implementation, and is the core of enterprise management.
3. The in-depth implementation of corporate culture is the foothold of corporate culture management. Taking the transformation of organizational mental model and behavior model as the core, and promoting organizational system by means of organizational development and change.
4. Corporate culture is constantly changing and improving, with more emphasis on the effectiveness of management.
The Work Value of Corporate Culture Department
Corporate culture construction: because it does not really penetrate into the body of enterprises, corporate culture will become more and more empty and farther away from management. Although the corporate culture department plays a leading role in culture, it is basically outside the corporate management function, and it is difficult to win the favor of the company's management. In order to show their work performance, the cultural leaders of some enterprises often desperately buy the national enterprise culture construction award at the end of the year, which makes other departments of the enterprise look down on the value of the enterprise culture department even more.
Corporate culture management: directly starting from the management core, led by the leading group and management team (not just paying attention), closely following the core value drivers, and fully improving the organizational status from both the organization and the individual. Because of corporate culture management, enterprises have obtained high-value returns such as improving the quality of managers, improving the retention rate of core employees, enhancing brand value and maintaining competitive advantage. Although corporate culture management departments and workers are only planners, organizers, directors and supervisors, corporate culture management will win the company's great attention and become the functional organization of company management, because it directly promotes organizational change. Even if there is no special organization, the value of corporate cultural workers will be fully reflected.