I think the training content for sales needs can be divided into three categories, namely sales communication skills, customer psychology and behavior analysis, and mentality adjustment.

First, sales communication skills

There are a lot of training contents in this field in the market, but they are basically oral training in sales communication. It is hard to improvise when communicating with customers. If you want to carry out effective sales communication skills training, I personally suggest using the AI intelligent sparring function of Ping An Zhiniao. AI intelligent sparring is a powerful tool for training sales staff and salesmen on a large scale. This function can simulate real customer communication scenarios, provide 7×24 hours of voice training support for sales/customer service, realize situational and practical voice training, and effectively help salesmen consolidate and improve their skills.

Second, customer psychology and behavior analysis

Many sales are concerned about the problem of fewer customers and only pay attention to their own output. We advise customers to talk more, understand their intentions through what they say and ask questions, then analyze their psychological level, control their actual core needs, and grasp their communication skills from a psychological point of view, so as to achieve a win-win situation with customers. Ping An Zhiniao has aggregated 200,000+resources of famous teachers at home and abroad, combined with new AI systems such as intelligent learning, exercises and exams, and created a content system for customer psychological and behavioral analysis, which can quickly improve sales skills and help improve overall empowerment performance.

Third, mentality adjustment.

Many people will have a period of professional fatigue, tired of work and customer reception, turn sales work into administrative work, and do nothing from nine to five. This state is very terrible for salespeople. In this way, enterprises can choose the course of customer psychology and behavior analysis and the course of mentality through the excellent course of safety bird knowledge to help salespeople adjust their service mentality at different stages. In addition, enterprises can also build sales training courses through the function of "attending classes" based on the massive course resources of excellent courses of bird-knowing, so as to solve the weak links in sales and improve the work efficiency of sales staff.