How to manage restaurants with small profits but quick turnover

catering is a food production and operation industry that provides consumers with various drinks, food, consumption places and facilities through instant processing, commercial sales and service labor.

many businesses believe that small profits but quick turnover is also a good management strategy, which can attract consumers' attention more quickly. Some people want to open a restaurant, so how can the restaurant management achieve small profits but quick turnover? Let's take a look at the relevant business strategies!

photos of the kitchen of catering

1. hold social love feedback activities, writing competitions, parent-child activities, happy families and other customer-involved publicity and promotion activities to promote healthy and nutritious products. Charity activities such as sports sponsorship and blood donation are healthy and should be strongly supported.

2. As the first impression of products to consumers, packaging needs a packaging strategy that can cater to consumers' satisfaction. Restaurant signs are red, white and Huang San colors. The combination of these colors not only attracts attention, affects mood and evokes association, but also creates a warm atmosphere, which makes people enthusiastic. On this basis, China's characteristic culture should be added to the packaging of products to make customers feel more intimate. It strengthens and deepens the image power of emotional communication and atmosphere rendering of enterprise identification signs, thus accelerating the speed of product information dissemination and increasing the intensity of information dissemination.

3. Price strategy. It is a well-known fact that the prices of restaurant chain stores in the market are generally high. According to market interview data, the important factors affecting commodity prices can be summarized as the following: cost factors (including operating costs and marketing costs), competitors' pricing standards, customer psychological price standards, marketing objectives, marketing profits and market share measurement. One of the most important price strategies is promotion. Gifts and prizes are the most commonly used ways of promotional activities, such as giving small gifts, collecting coupons and giving lottery tickets, which are very popular and effective. The price is within the acceptable range of ordinary people, so that everyone can taste and aftertaste the taste of the product.

4. Distribution strategy. Focus on regional marketing; Positioning strategy of those who take market opportunities. Make use of opportunities to create news events, and various activities attract the attention of various media.

expand franchisees; Enter the school; Open up rural markets to sell manufactured goods or quick-frozen products.

5. Promotion strategy. Cooperate to promote birthday party; Sponsor activities to give back to society. Discount; Give gifts; Hold promotional activities; Hold a lucky draw outing.

catering features

one-time

catering service can only be used once and enjoyed on the spot, which means that the service can only be carried out after the guests enter the restaurant, and the service will naturally terminate when the guests leave the restaurant.

intangibility

The catering industry has intangibility in service utility. It is different from tangible products such as fruits and vegetables, and its quality can be judged by its color, size and shape. The catering service can only be evaluated by the personal experience of the dining guests after purchasing, consuming and enjoying the service.

Difference

On the one hand, the difference of catering service means that catering service is completed by catering department staff through manual labor, and each staff member provides different catering services for guests due to their age, gender, personality, quality and educational level. On the other hand, the same waiter will have certain differences in service attitude and service mode on different occasions, at different times or in the face of different guests.

directness

After ordinary industrial and agricultural products are produced, most of them have to go through multiple circulation links before they can reach consumers. If the products fail to pass the quality inspection before leaving the factory, they can be reworked. In the store, the products you think are not satisfied can be ignored, but the catering products are different. Its production, sales and consumption are almost synchronous, so the producer and consumer are face-to-face service and face-to-face consumption.

The main purpose of opening a store is to make money. Since we have the purpose, there are certainly many ways to succeed. If you want to open a restaurant, you might as well learn more business strategies, so that you can occupy a place in the market and attract consumers' attention! ;