Food for the people, 1.4 billion Chinese "one day not eat to hunger", so the catering industry is still the most optimistic about the mass entrepreneurship industry in 2006. In addition, the catering industry has been very popular among entrepreneurs because of the lowest investment threshold and the strongest explosive power.
Catering industry experts analyze the catering industry at this stage to do the most lucrative potential projects, when the breakfast store, casual drinks store and Chinese snack bar.
Breakfast store and casual drinks store has the advantages of low profit, fast recovery, the average investment cost of 2-10 million yuan, the average net profit of 25% -35%, generally 6-9 months to recover the investment, so it is the first choice of many entrepreneurs should consider.
Industry experts suggest that, at this stage, these two types of stores in the form of a single store has been less likely to achieve better results in a shorter period of time, and even in some particularly competitive locations has been less likely to survive, so entrepreneurs may wish to consider joining a well-known brand of entrepreneurship, but in the selection of a truly competitive franchise headquarters, be sure to take extra care.
Additionally, with the gradual formation of urban construction in many parts of China in recent years, entrepreneurs in the business mindset to change the past to operate "passers-by" as the main thinking, but should be to cultivate "familiar customers, repeat customers", to create customer loyalty as the main.
Chinese local specialty snacks, has been favored. Another expert special recommendation: with the people around the improvement of living standards, compared to the pot stickers, porridge and other traditional Chinese snacks, 2006 may rise coastal flavor of the "cheap seafood fried store".
Price seafood fried store, each plate of seafood as long as the price of thirty or forty yuan, can be generally accepted by urban residents, is said to have been in some cities business is booming. But its opening costs are relatively high, about 200,000 yuan, but if you can operate as a chain franchise, you can reduce costs by lowering the price of seafood and improve gross margins and increase profitability.
The cheap seafood fried store, generally suitable for opening in the night market or more crowded mixed residential and commercial areas.
TOP 2: Diversification of services in the urban convenience store industry
With the steady development of China's economy and the accelerated pace of life, China's Shanghai, Beijing and Shenzhen and a few other developed cities in the service diversification of the convenience store industry has been developing rapidly, and even some of the daily turnover of the convenience store has been as high as 10,000 yuan or more.
But looking at the entire convenience store industry in China, it is still only in the take-off stage. All indications are that convenience stores with diversified services will be the center of gravity for the next phase of retail development in most parts of China.
According to foreign experience in the development of the convenience store industry, the basic condition for the development of the convenience store industry is that the regional per capita income reaches 3,000 U.S. dollars. At present, China's first-tier cities with a population of more than 5 million, such as Shanghai, Beijing and Guangzhou, as well as second-tier cities such as Shenzhen, Suzhou, Wuxi and Hangzhou, have a per capita GDP of more than 3,000 U.S. dollars. That is to say, the above cities have a large-scale development of convenience stores environment, and the market space is very large.
The size of the convenience store industry is far from saturated in China. Take the economically developed city of Beijing as an example: from the law of convenience store development, every 3,000 people need a convenience store. With a population of 8 million in the urban area of Beijing, Beijing needs at least 2,000 convenience stores, and according to the Beijing Municipal Commission of Commerce statistics, there are only 300 convenience stores in Beijing, there is still a lot of room for the development of convenience stores.
The important difference between a modern convenience store and a traditional convenience store or a small daily grocery store is the diversification of its services. Industry sources suggest that: in the current situation of fierce competition in the overall commercial retail industry, the traditional convenience stores or daily miscellaneous stores rely only on the sale of goods has not been able to achieve "different competition" advantage, so entrepreneurs should be in their own stores to expand their service functions. For example, the world-renowned convenience store "7-11", over the years, according to customer requirements continue to supplement the content of the service, the use of its store network, the expansion of the convenience store, including courier, deposit and withdrawal of funds, fax, utility bills, booking tickets and plane tickets, film and other related to the development of a number of 24-hour The company's network of stores has expanded to include a number of 24-hour services, including courier, fax, bus and airplane tickets, and film development.
TOP 3: drugstores and health food stores and other health services
With the Chinese people's level of knowledge and income level at the same time to improve, we are more and more concerned about the concept of health, so closely related to people's health drugstores and health food stores, are good money business direction.
From the point of view of the investment threshold, the comprehensive drugstore or Chinese medicine store investment threshold, on average, are more than 500,000 yuan, the gross profit of about 35%, the payback period is longer, suitable for more capital entrepreneurs long-term development.
Health food stores, on the other hand, are divided into natural health drink stores and health food and beverage stores that emphasize health maintenance and therapeutic diets, with the latter having higher opening costs, averaging about 400,000-600,000 yuan. The investment barrier for health drink stores is relatively low, the average cost of opening a store is about 10-15 million yuan, not only is it easier to get into the industry, and the current gross profit can be as high as 60%, once the success of the concept of health industry will be the fastest way to make money.
TOP 4: processing, wholesale and retail apparel industry
Clothing and textile is a pillar industry for China to provide more than 9% of GDP and more than 25% of foreign exchange earnings every year, China's textile and clothing exports accounted for 1/5 of the world's total textile and clothing exports.
Today's Chinese people love beauty, so there are huge business opportunities in the apparel industry in every city in the country.
The children's clothing market, for example. According to statistics, there are currently 380 million children aged 0 to 16 in China, and the annual consumer demand for children's clothing is about 800 million pieces. Authoritative organizations predict that in the next few years, China's children's clothing market will continue to grow at a rate of about 8% per year, is one of China's most growth-oriented market.
From the point of view of personal investment and entrepreneurship, in the apparel industry entrepreneurship, one can do apparel processing factory or studio, clothing processing. The most critical point is that the design must be able to keep up with the trend, otherwise it will not be very competitive. Secondly, you can do the marketing of clothing, wholesale or retail can be.
For entrepreneurs with little capital, opening a retail clothing store to complete the accumulation of raw capital is the first step towards success. And there is a certain amount of capital entrepreneurs, you can open a small sales company to do sales agents of clothing manufacturers, or enter the wholesale clothing market.
Investment in wholesale clothing market stalls have the following advantages: 1. Wholesale market stalls are fixed, eliminating the need for entrepreneurs to invest in the renovation; 2. Clothing stalls are gathered, a rich source of customers, but also easy to learn from other stalls on the counterparts to learn from the experience and summarize the lessons. But competition is bound to exist, so sales pressure is also the biggest difficulty in the wholesale market investment stalls.
TOP 5: make-up care, slimming and weight loss beauty industry
Past want to start a business more than men, but from the recent join the entrepreneurial exhibition of the survey found that women and men want to start a business has jumped to the proportion of 1:1. women's entrepreneurial willingness to improve, in addition to other factors, but also because in recent years, many women are seen "make-up care", "slimming" and "slimming".
Women's entrepreneurial desire has increased because, among other factors, many women in recent years have seen the money in "make-up care" and "slimming and beauty care" as business opportunities specifically targeting the same sex.
There is a lot of money to be made in the women's "beauty industry". Grocery shopping may be for a couple of dollars to calculate the women, in order to make themselves more beautiful, is to spend money without mercy, especially in recent years, make-up care, slimming and beauty and other concepts continue to be through the mass media campaign, almost every woman's natural desire to love the United States, but also pulled the rise of women's beauty industry.
According to industry association statistics, China's current beauty industry market of about 300 billion yuan a year, the beauty of the economy at an average annual rate of 15% growth rate, the growth rate far exceeded the GDP growth rate.
High profits, a huge market and every year there are uncountable new beauty products, high-tech care instruments, high-tech slimming equipment, etc., for the beauty industry has brought enormous business opportunities. The Annual Report on China's Beauty Economy points out that China's "beauty economy" is becoming the "fifth largest consumption hotspot" for Chinese residents after real estate, automobiles, electronic communications and tourism.
(I) Beauty salon based on make-up care
With the improvement of women's economic capacity and the updating of consumer concepts, a variety of new make-up care concepts are changing Chinese women's lives every day, skin rejuvenation, nail care, head therapy, SPA, Sherbin ......, and other new terms to attract a lot of female consumers to try boldly. consumers to try boldly.
According to industry insiders, in the past, with two or three beauticians, two or three beauty beds, and an investment of at most tens of thousands of dollars, a beauty salon focusing on make-up treatments could be set up; however, nowadays, with the development of the beauty industry, the investment in a competitive make-up treatments-based commercial-grade salon requires an average of 600,000-900,000 yuan, and its threshold of entry has been raised significantly.
However, due to its high profit return, the investment can usually be recovered within two years if the business is on track.
(B) to slim beauty salons
Currently, the number of people with slimming and weight loss needs in the country, is still rising. According to the survey, there are up to 70% of women who are not satisfied with their body. Therefore, the slimming beauty industry has great business opportunities.
With the development of society, the slimming beauty industry is no longer limited to the simple face, body beautification, in order to compete in the market invincible, to help women all-round physical and mental enhancement of the beauty industry is the trend of development, so entrepreneurs in addition to the full application of high-tech instruments in the store and natural nutrients, should also be combined with the SPA and beauty seminars, which will be the slimming of the beauty industry in the future operation! The main focus of the industry will be the future operation of the slimming and beauty industry.
Generally speaking, at present, the investment cost of a more standardized slimming beauty salon is about 30-50 million yuan, and its gross profit is high, and the investment can be recovered within one and a half years after normal operation.
TOP 6: specialty stores in the form of baby supplies industry
Baby supplies market in the end how big? According to the statistical bulletin released by the fifth census, mainland China has 16 million newborn babies every year, and about 69 million infants and children aged 0 to 3 years old, of which the number of urban infants and children aged 0 to 3 years old is more than 10 million, which is equivalent to the total population of Australia.
From the analysis of market information: China's urban newborn baby supplies for the average family monthly consumption of 900 yuan. Coupled with the vast majority of rural towns and cities in the consumption of infants and young children, mainland China's baby products market will be more than 100 billion yuan a year market size.
A family has only one child, the child is the axis of family consumption, and parents in the choice of clothing, toys and other commodities for infants and young children, pay special attention to the safety of the goods, education and personalization, which makes parents naturally focus on the baby supplies stores or counters in the big shopping malls.
Therefore, some of the good quality, affordable brand children's products in the form of specialty stores, will become the mainstream of the future baby products market.
Currently investing in domestic brands of baby supplies store has a higher starting point, generally should be in the 15-25 million or so. But because of the brand franchise business form, the quality of goods can be strictly guaranteed, and more lucrative.
But entrepreneurs must pay attention to: brand baby products stores in the product price is higher, vulnerable to regional consumption level restrictions, so the site selection should be particularly careful, generally should be selected in the high-grade or mature community neighborhoods.
TOP 7: Early Childhood Education Industry
More than half of urban Chinese families, the child's monthly spending accounted for more than 20% of the family's total income, 44% of the families used to raise children each month in the cost of 500 yuan to 1,000 yuan.
Taking Beijing as an example, a family with a monthly income of 1,500 yuan spends 532 yuan per month on children, while a family with a monthly income of 5,000 yuan spends 1,135 yuan per month on children. If 30% of each child's monthly consumption is used for education, the market for early childhood education in Beijing is up to tens of billions of dollars a year.
Looking for their children to become dragons is the general mentality of Chinese parents, in order for their children to excel, many parents believe that "spend more energy and money are worth it. Therefore, children's early childhood education is a new round of boom in the country, have set up art classes, dance classes, piano classes, business is very prosperous.
Investment in children's early education institutions doorstep, an average of about 10-20 million yuan, the site is more suitable for the Children's Palace, children's playgrounds and schools nearby. Selecting teachers who are familiar with children's psychology and have some practical experience is the key to success in this industry competition.
However, as long as the business is on track, there is no need to worry about the future source of students, and the investment can be fully recovered within 1.5 years.
TOP 8: Adult on-the-job education industry
With the intensification of market competition and the increase in the number of unemployed college graduates, more and more working people are feeling the pressure like never before. In order to find or keep a good job or a good salary, more and more Chinese adults are joining in the on-the-job education, and the adult education industry, such as weekend training courses and night school "recharging classes", is growing.
Adult education can be divided into two concepts: first, remedial classes for office workers to develop a second specialty, such as English, computer knowledge or entrepreneurial knowledge; and second, refresher classes on weekends for adults with personal interests, such as flower arranging and ballroom dancing classes.
The former is currently a large business opportunity, the investment threshold of an average of 100,000 yuan, more suitable for opening in the office business district and other business districts.
The teacher is the key to success, as long as the word of mouth, business will continue.
TOP 9: supplies and services for the elderly
Currently, the market demand for supplies and services for the elderly in China is 600 billion yuan per year, but the products and services for the elderly are less than 100 billion yuan per year, the huge gap between supply and demand for the aging industry, "unlimited business opportunities".
In accordance with international standards, the elderly population aged 60 years or older to reach 10%, 65 years or older to reach 7% of the elderly population is to enter the aging society, China has entered the aging society in 1999. At present, China has become the world's largest number of elderly people in the world, the elderly population over 60 years old reached 140 million, accounting for 11% of the total population.
At the same time, China's elderly people's spending power is quite considerable. According to the survey, at present, China's urban population aged 60 to 65 years old about 45% of the elderly population is still employed; and 42.8% of the urban elderly people have savings, in addition to the pension alone will increase to 838.3 billion yuan in 2010, the elderly consumer market should be a reality of the existence of a huge market.
Currently, China's elderly goods and services industry has just begun, involving pension institutions, health care products, tourism, real estate and other areas, in all aspects of the special products and services are still in need of development.
TOP 10: automotive after-sales service industry
Automotive after-sales service market, refers to the consumer from the date of purchase to the date of scrapping a number of years later, during the period of a number of years in the car on the car of all the expenses triggered by the business opportunities, known as the automotive after-market.
Experts predict that the automobile industry will remain one of the pillar industries of China's national economic development for the next 20 years or so, and will maintain a high rate of development. Although profits from vehicle sales will show a downward trend, the after-sales service market related to automobiles will be on the rise.
Many entrepreneurs believe that automobile service must be a huge investment. In fact, the capital starting point of the automobile service industry is not as unattainable as imagined, independent investment in an automobile service business, start-up capital between 10-50 million yuan can be.
Another understanding, China's automobile beauty care chain enterprises such as Chinep and so on, its franchise investment requirements in the least basic store, start-up capital of about 70,000; investment requirements for the highest flagship store, start-up capital of about 800,000 yuan.
If the operation is right, generally about 1 year can recover the investment, the rate of return is very high.
According to industry forecasts, by 2010, China's automotive aftermarket will reach 190 billion yuan, second only to Japan in Asia. The huge market potential of the automotive beauty industry can be seen.