Digitalization once again proves the importance of its own effect. Many enterprises are making changes, trying to change the situation with the help of digital marketing, online and offline business linkage and refined operation strategies, so that enterprises can reduce costs and increase efficiency.
In the future, accelerating the transformation of enterprises will become a normal development trend. So what does digitalization mean to our daily life? What role does it play in it?
First, life service scene innovation, survival in adversity
Digitalization has created new consumption scenes for the life service industry, such as online shopping, online house viewing and online consumption. , which provides convenience for residents. They can scan the code and pay directly on WeChat Alipay without taking out cash, which promotes the prosperity and development of online commerce. The data shows that from 20 15 to 20 18, the average annual growth rate of online take-out income in China is 1 17.5%, which is 12. 1 times that of traditional catering industry, which has played an important role in promoting the development of catering industry.
During the epidemic, many businesses' offline operations stagnated for two or three months. However, some merchants have built online platforms through Ubuntu before, which can quickly switch from offline to online, develop rapidly, and gain opportunities for survival and greater development space in adversity.
Second, the change of work efficiency and product quality.
Digitalization can effectively improve the efficiency of management, enrich the management means of enterprises, replace labor with machines and tools, reduce investment, reduce the uncertainty of operation, and improve the income for enterprises quickly and accurately.
The construction of digital platform makes consumers' demands and opinions converge on the platform, so as to directly touch consumers' demands, better optimize products, carry out quality changes, improve service quality and promote enterprise development.
Third, diversify consumption and create greater value.
In a traditional physical store, when a customer comes, we have to get up to meet him and try to make a deal with him. Due to the limitation of time and space, one person is too busy, and one shop assistant can only take care of 5- 10 people in the same space at the same time.
With the emergence of digitalization, the store manager can move the goods to the website platform for display, customers can browse the goods at home and place orders on the computer, while the store manager only needs to arrange delivery offline.
At the same time, the online platform can accommodate thousands of people to browse goods and place orders at the same time, which is better or worse, at a glance.
More and more store managers choose to move their stores online, reduce the recruitment of offline clerks, and spend money on the promotion of websites, but get higher profits. For digital transformation, you only need one online platform: www.bu2w.com/composite/zt/20200618activity.html. 。
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