How to run a hot pot restaurant? First, make sure you are good enough. In the catering industry, whether the taste and flavor of dishes meet the wishes of consumers is far more important than whether the varieties are rich. Rich dishes can expand consumers' choices, but also increase the consumption, cost and waste risk of raw materials. Different brands of hot pot also have their own unique flavor and characteristics. According to different customer groups, choose different hot pot brands to join. The consumption habits and grades of ordinary students, migrant workers and ordinary wage earners are different from those of senior white-collar workers and public servants.
How to run a hot pot restaurant? Understand the age characteristics of consumers: for example, the elderly prefer light taste, while the young prefer heavy taste and strong taste. Gender characteristics of consumers: women and men often have certain differences in pot products, tastes and food types of hot pot. Regional and ethnic characteristics of consumers: People from different regions and ethnic groups have different requirements for hot pot products, so they should be distinguished. Of course, many chafing dishes have been improved and innovated due to their interpenetration and hybridity, which are suitable for most people's tastes and have the characteristics of * * *, but the analysis of consumers is essential.
How to run a hot pot restaurant? Second, the choice of store location and store decoration.
Before site selection, it is necessary to choose an area that is convenient for business development, which is the premise of site selection. Factors such as the level of economic development, the influence of culture and education, market competition, the characteristics of planning and site selection, and whether the software and hardware environment are superior should be considered when selecting the site. The principle of hot pot restaurant location: first, determine the service target. It is necessary to determine the corresponding facilities and equipment in combination with the location of hot pot restaurants, and then choose their own business grades to determine the varieties of hot pot restaurants. If you run a hotpot restaurant, ventilation is very important. There is also the choice of lighting, pasta shops should choose white light, hot pot and cooking should choose warm color, which can be inspected in various stores!
How to manage hotpot restaurant? 3. Preferential activities and properly clean up the food inventory.
If the dishes are in stock, they will go bad if not handled in time, which will affect the taste and even endanger the health of consumers. Choosing the chef's special dishes or giving them away for free will not waste materials, but also enhance the customer's stickiness. Special price is also a good way to' buy people's hearts'. Hotpot restaurants can also do some preferential or even free small activities to improve their popularity! Free pot bottom, free ice cream, free herbal tea, free mung bean soup, others, used alone or in conjunction with other large-scale promotional activities to increase customers' impression of hot pot restaurants.
How to run a hot pot restaurant? 4. Organize customer information.
Simply record the customer's information, taste preferences, eating habits, etc. Next time you come, you can serve accurately as required, or increase or decrease the side dishes, or salty taste and so on. , will establish a good impression in the eyes of customers, which is very important to improve customer stickiness.
There are five secrets to how to run a hot pot restaurant: small favors and effective catering services.
On holidays, giving some coupons or discount coupons irregularly can better retain' price-sensitive' customers, which is of great positive significance for improving turnover and efficiency. After eating, give the guests some samples of signature dishes, or some members, or car wash coupons. , can cultivate customer loyalty to the brand. Whether the after-dinner service is good or not has a greater impact on consumers' minds. How to run a hot pot restaurant? With good catering, it is more conducive to cultivating loyal customers.
How to run a hot pot restaurant? 6. Properly handle complaints.
If the business is good, it will inevitably be slow to serve food, and customers with poor patience will also have many complaints. Giving customers some free snacks and tea before meals can effectively solve customers' unhappiness caused by problems such as slow serving.
How to run a hot pot restaurant secret seven, how to run a hot pot restaurant? High turnover rate is the key.
High turnover rate can improve the operating efficiency of operators. After eating, customers can't drive others away by sitting and chatting, but they can interrupt the rhythm of others' speech by adding tea and pouring water. After a while, customers will be embarrassed to sit down again. When there are few people, chat with customers, guide them to put forward their own opinions and attract more customers.