Free food and beverage refers to a kind of consumption discount activity launched by restaurants or restaurants within a certain period of time, that is, customers can eat and spend in restaurants, and after reaching a certain amount, they can get a certain amount of discount or directly waive the consumption amount. This kind of activity is usually carried out for the purpose of giving back to old customers, attracting new customers and saving lost customers, and it is also a way for restaurants to carry out marketing.

At present, free catering activities are mainly divided into online and offline forms. Online free order refers to the free order activities published by the restaurant online platform under certain conditions in a specific time. Customers can enter the restaurant online platform by scanning the code, participate in the activities and enjoy the consumption discount. Offline free of charge is an activity launched by the restaurant in the store, which is usually cashed back or used on the basis of usual consumption, or free dishes can be obtained at low consumption to attract more customers.

Free meals have become an important means of restaurant marketing and one of the reasons why many customers often choose to eat. However, as consumers, we should also carefully choose restaurants, not to be attracted by exaggerated activity offers, and should comprehensively consider the food quality, environment and service. At the same time, in the process of consumption, we should also abide by the relevant regulations, such as restrictions such as not booking in advance, not canceling during the event, not being reused, so as to avoid adverse effects on merchants and other consumers.