2023 Lantern Festival Marketing Program 5

The first month is the first month of the lunar calendar, the ancients called "night" for "night", the first month of the fifteenth day of the first month of the first full moon of the year, so the first month of the fifteenth day of the first month of the first month of the "Lantern Festival". "The first fifteenth day of the first month of the year is the first night of the full moon. Below I bring you the 2023 Lantern Festival marketing campaign program, I hope you can enjoy it!

2023 Lantern Festival Marketing Campaign Program (Selected Part 1)

First, the goal of the campaign:

The Lantern Festival is one of China's traditional and important festivals, also known as the "Festival of Lanterns", "Festival of Lights". Folk Lantern Festival on the 15th day of the first month has a long history, it accompanies the people ushered in the spring, is the festival customs embodied in the most thorough and typical of traditional festivals. This activity is organized through parent-child exchanges, investigations, visits, learning and production of different forms of activities, so that children can not only have a basic understanding of the traditional culture and folklore of the Lantern Festival, but also through their own participation and performance, to further gain the experience of the festive atmosphere, and to obtain a variety of experiences: such as

① The first fifteenth day of the first month of the Lunar New Year is the Lantern Festival, is a day of reunion. The first day of the first month of the lunar calendar is the Lantern Festival, which is a day of reunion.

② There are many legends, stories and children's songs about the Lantern Festival.

③ The Lantern Festival has rich customs such as eating Lantern Festival, playing lanterns, guessing lantern riddles, rowing dry boats, etc.

④ The Lantern Festival is a day of reunion.

④ The Lantern Festival symbolizes "reunion", and there are different kinds and flavors of the Lantern Festival.

⑤ There are various kinds of lanterns in the Lantern Festival, which bring joy and happiness to people.

Second, the activity program:

Activity name: Joyful Lantern Festival (do Lantern, enjoy the lanterns, guess lantern riddles)

Organization: parent-child form

Activity time: February 17, 20__ 14:30 p.m.

Activity Preparation:

Young children's families: (submitted to the teachers of the classes by February 15)

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1, children and parents use the holiday to make a variety of lanterns;

2, take photos of the New Year or go out to enjoy the lanterns; design the Lantern Festival handbook or painting exhibition.

Kindergarten:

1, the lanterns made by the children and teachers will be arranged in the garden;

2, prepare lantern riddles and various small gifts;

3, the children will be handed over to the photographs, handwriting reports, paintings arranged for display.

4. Prepare rice flour and sugar

Activity Suggestions:

1. Actively participate in the production of lanterns and tell children the origin of the Lantern Festival;

2. Take children to visit the lantern exhibition and appreciate the shape, color and pattern of lanterns.

3, actively participate in the lantern riddle activities, exchange cognitive experience of lantern riddles, enrich the understanding of the origin of lantern riddles, types and structure, and give appropriate rewards for guessing.

Third, the theme of the activities of the environment

Classroom environment

(1) collection of young children in the festival of lanterns, lanterns, play photos, set up the theme of the wall decorations;

(2) in the parents' garden posted the "Lantern Festival activities program", introducing the theme of the activities of the concept and matters to be coordinated.

The garden environment

(1) the garden hall hanging teachers, children and parents *** with the collection and production of various lanterns, lanterns hanging under a variety of riddles;

(2) exhibition boards: "Happy New Year" (a variety of photo exhibitions) "I know of the Lantern Festival" (handwritten newspaper, painting exhibition)

2023 Lantern Festival marketing program (Selected Chapter 2)

In order to enrich the cultural life of the staff, active festive atmosphere, show the style of the staff of Senda, in order to enhance the cohesion of the staff, to create a good corporate cultural atmosphere, so that the staff to celebrate a warm, pleasant, relaxed Lantern Festival, the company leadership decided to organize by the Ministry of Human Resources, "celebrate the Lantern Festival - Guessing Lantern Riddles" cultural activities, the preparation of the activity plan is as follows:

2023 Lantern Festival Marketing Program (Selected Article 2) The program is as follows:

I. Theme of the activity

Guessing lantern riddles, celebrating the Lantern Festival

II. Time of the activity

6:00 p.m. on the 15th day of the first month of the Lunar New Year of the year 20__ (lunar calendar)

III. Before the ____ day, the Human Resources Department is responsible for collecting all kinds of lantern riddles and preparing small gifts for rewarding the employees.

2, site layout: x month __ morning, the equipment section to assist the Ministry of Human Resources, hanging lanterns; afternoon before the end of work in the conference room around the red ribbons, the riddles hanging on the top; activities during the holiday music, rendering the atmosphere.

3, x month __ night, the human resources department is responsible for the organization of riddle activities, including personnel notification, riddle checking, prize distribution and publicity shooting, etc.; security section is responsible for maintaining order during the event.

V. Activity rules

1, the riddle activity, must be the scene of the riddle, not to reveal the riddle away.

2, each guesser guess a riddle, you must first go to the designated prize redemption place to check the riddle, after confirming that there is no error, by the inspector to take down the riddle to the prize redemption place, the guesser to register, fill in the guess in the riddle question number, the riddle, my name, the department or workshop before receiving the prizes.

3, guess a riddle to exchange a prize. In order to allow more employees to participate in the activities, each person is limited to one guess.

4, riddles *** 200:

1-60 riddles to the first prize table to check the answer, 61-120 riddles to the second prize table to check the answer, 121-200 riddles to the third prize table to check the answer.

5, awards:

*** set prizes 200, guess a riddle to exchange a prize, prizes to the end, the end of the activity.

VI. Activity Notes

1, guess the riddle to be in order, do not make a lot of noise.

2, the riddle guessed, the staff only need to remember the riddle question number, to the designated prize redemption place to check the answer, can not be removed from the riddle.

3, the answer to the queue to keep order, violators cancel the qualification of the riddle.

VII. Activity cost budget

1, Lanterns ___ only, ___ yuan

2, two red ribbons, ___ yuan

3, 200 gifts, ___ yuan

Total cost: about ___ yuan.

2023 Lantern Festival Marketing Program (Selected Part 3)

First, the background of the event

With more and more companies entering the market of soup dumplings, "Sanquan", "Longfeng"," Si Nian", "Wu Feng", "Guan Sheng Yuan" and so on several major brands are also increasingly fierce competition among each other, so far, the competition has almost entered into the incandescent state, to improve sales has become a problem for almost every one of their businesses! In order to increase their sales volume and capture profits, each enterprise is trying to find ways to sell their dumplings in a variety of ways. Therefore, how to do a good job of promotional activities before the Lantern Festival, to increase sales and market share of dumplings, consolidate market position, enhance brand awareness is of great significance.

Second, the objectives of the campaign

The promotion will be carried out between March 1 and 2, 20__, mainly through a series of publicity and promotional activities to improve the visibility and reputation of the food, to expand the influence and scope of the soup dumplings, to promote the "Ling soup dumplings", "" New school dumplings", "fruit love fruit dumplings" three series of dumplings during the Lantern Festival of the terminal market sales and group purchase sales, to increase the sales of dumplings.

(a) Profit target

Through the promotional activities during the Lantern Festival, to enhance the sales of dumplings, to achieve sales profit of 500,000 yuan during the Lantern Festival sales profit.

(B) market share target

The promotion of the dumplings to "Ling dumplings", "new school dumplings", "fruit love fruit dumplings," three major Series of market segments, expanding the market share of dumplings, so that consumers pro-market different flavors, to cope with the fierce competition in the market, to fight for more sales opportunities, and quickly win the huge market of dumplings consumption, and ultimately obtain greater profits.

(C) sales targets

Let more consumers understand and know the company's multi-flavor dumplings, so that consumers in the shortest possible time cognitive soup dumplings series of features, to cultivate more consumers to buy dumplings, to achieve the Lantern Festival in Hangzhou during the 100,000 pounds of sales target.

Third, the activities of the program

(a) the early stage: advertising and promotional programs

Time: from January 20__

Propaganda form and content:

1. network publicity: Youku, Qiyi, Sohu, LeTV and other major well-known network television

2. television and radio advertising: Hangzhou local television stations, local radio. . Release content: publicize the characteristics of soup dumplings products to attract more customers.

3. Point-of-sale advertising: posters and other small advertisements at all points of sale of food products, in large supermarkets to advertise to be clear, clear, is to use the picture with visual impact, to attract the attention of consumers. Food is different from ordinary household goods, through the stimulation of the picture, cause people to eat the desire.

The purpose of publicity: the use of a variety of media, the network, television and other all-round publicity campaign, so that the public have a certain knowledge and understanding of the dumplings, and produce a good feeling, there is a certain desire to buy, and gradually cultivate the habit of eating dumplings for a long time for the work of the later do a good job of paving the way.

(B) later: the activities of the promotional program

Activity 1:

Time: March 3, 20__ 17:00-19:00

Activity Theme: the good time and beautiful scenery **** enjoy the Lantern Festival lively and joyful (a family of on-site production of dumplings activities)

Activity Venue: in Hangzhou districts Commercial centers or plazas, near hypermarkets

Activity content: each person who signed up for the site to make dumplings, the organizers provide 1 kg of production materials, can be made in the required 20 minutes any dumplings, dumplings can be packaged to take away.

At the same time, in the process of making dumplings, the host of the scene is responsible for hosting a number of interesting questions and answers to mobilize the atmosphere of the scene, participate in the game winners can get a beautiful gift.

Activity 2:

Time: March 2 to 24, 20__

Theme: *** degree of the Lantern Festival to enjoy the reunion, soup dumplings with you

Location: Hangzhou's large supermarkets, shopping malls

Activity content: in the various large supermarkets, shopping malls and free tasting and buy gift activities, set up promotional platforms, to bring the lively atmosphere of the Lantern Festival to the shopping malls and supermarkets, with promotional activities. The atmosphere is brought to the shopping malls and supermarkets, and the promoters drive the atmosphere on the spot, giving the customers a fresh and unified image of the products on the spot. At the same time, by the promoter in the field of steaming different flavors of dumplings, consumers can taste according to preference, buy dumplings, and, promoters should actively promote the 23rd of the field with family packages of dumplings activities, and sign up in advance.

During the promotion period, a one-time purchase of 28 yuan can be given a spoon with corporate standards, a one-time purchase of 38 yuan can be given a soup bowl, a one-time purchase of 58 yuan can be given a bag of Ling 200 grams of complimentary dumplings, the more you buy the more gifts.

Activity three:

Time: March 2, 20__ to 5

Activity theme: guess the riddle joy in the prize

Activity location: Hangzhou's large supermarkets, shopping malls

Activity content: in the promotional platform hanging lanterns around the lanterns posted riddles on the strip, regardless of whether the shopping, you can participate in guessing the riddles, where the guessing that is the prizes. The prizes are exquisite small gifts won the soup dumplings 3 yuan, 5 yuan coupons. (Sub-activities and point-of-sale promotions at the same time)

4. activities Note

① The person in charge of the activities of the location is responsible for coordinating with the relevant departments to ensure that the activities of the site on time, the smooth implementation of the in place;

② all contact with the food site staff, you must wear white masks, white gloves, hats, and other staff uniform uniform uniforms, Wear red scarves, work permits;

③ free distribution of dumplings must be hygienic and up to standard, edible and tasty, and do a good job of site hygiene.

Marketing theme: Lantern Festival send "Jinbao"

Marketing time: 20__-2-14

Marketing idea: Lantern Festival, the new century sub-branch of the Agricultural Bank of China Liaoyang is ready to deploy the elite force into the commercial community, to start the retail business. The new branch is ready to deploy a strong force to go into the commercial community to carry out retail business "street sweeping" marketing activities. In the "Street Sweeping" marketing activities, our branch will take a "one point one policy" marketing approach, for different outlets around the economic environment to determine the marketing priorities, mainly for the following four commercial areas to develop marketing priorities.

First, for the government departments located in more business outlets adjacent to the economic district, focusing on publicizing the small business loans, marketing stores to install POS machines, platinum cards, open settlement accounts;

Second, for the business outlets located in high-grade residential areas, and actively introduce to the residents and the surrounding merchants of the comprehensive business system of the province's deposits and acceptance of more outlets, settlement without handling fees. The advantages of this system include: absorbing deposits from residents and merchants, marketing wealth management products, installing POS machines, and publicizing mortgages on commercial properties;

Thirdly, for newly-opened or geographically relatively remote outlets, the outstanding staff were selected to set up a marketing team to actively carry out comprehensive visits to the work of promotional leaflets and flyers sent to merchants and businesses, and to make their own market questionnaires, to understand the needs of customers around the publicity and to prepare for the next step in the marketing work, which is the first time that we have seen this system.

Fourth, for the surrounding large-scale catering business outlets, focusing on more workers to the catering business marketing payroll business, in the realization of the intermediate business income at the same time, increase the amount of bank card issuance, expanding the market share.

In order to achieve good marketing results, my branch applied to the county bank to provide the following two kinds of help:

1. 200 bags of Lantern.

2. A marketing car.

2023 Lantern Festival marketing activities program (Selected Article 5)

First, the theme of the activity

Community **** Jian talk science, residents affectionate Lantern

Second, the content of the activity

(a), packaged dumplings - send warm

Organization of the community residents and **** Jian unit to carry out the packaged dumplings - send warm activities, intended to love to pass. After the dumplings are wrapped, the cooked dumplings are packed in bags and sent to the homes of widows and orphans in the community by volunteers and youths led by the **** construction units and community cadres.

1, Activity time: ___ month ___ (lunar new year) 9:30 am

2, Activity location: ___ community science school

3, Activity Preparation (community is responsible for):

① Activity venues tables and chairs placed neatly.

② activity site background (projector play):

community **** Jian talk about science and technology, residents affectionate Lantern Festival

host: ___ Municipal Science and Technology Association

sponsored: ___ District ___ street ___ community

③ ready to wrap the dumplings of the rice flour and stuffing and other necessary tools, how many depending on the situation.

④ Collect the festive music to be played when the activity is carried out to render the atmosphere.

4, personnel arrangements: the community is responsible for participating in the activities of the personnel, arranged to send the dumplings of the widows and orphans families.

(B), guess the riddles - Pu

around literature, and other scientific knowledge **** out of 200 riddles for the site residents to answer, so that residents in a pleasant atmosphere to learn about science.

1, activity time: ___ month ___ (lunar first month) 1:30 p.m.

2, activity location: ___ community cultural square

3, activity preparation:

① production of various types of lantern riddles and science and technology display boards, ready to reward the community residents of the small gifts. (**** construction unit is responsible for)

⑤ Prepare 200 pieces of wire line, pulled around the square, the height of the safety, people can pick appropriate. Place the science display board (community is responsible)

4, personnel arrangements: **** construction units and community staff **** the same responsible for the verification of riddles, prizes issued and publicity shooting, etc.; community security is responsible for maintaining order during the event.

5, guess the rules of lantern riddle activities (*** building units responsible for the production):

① riddle *** 200.

② must be on-site riddle, a riddle only allowed to guess once, the second time is considered invalid, shall not be guessed riddle torn off and taken away.

③ There is a mark on the riddle. The riddle is marked on the face.

④ Each riddle has a corresponding number, after the riddle is guessed, you only need to memorize the riddle number, go to the designated prize redemption office to check the riddle, and can not remove the riddle. Once the riddle is confirmed, you can collect your prize. If you have already guessed the riddle or torn off the riddle, the riddle will be considered invalid.

⑤ Guess a riddle correctly to exchange a prize, the prize redemption, the activities end.

⑥ Redemption of prizes should be in order, do not crowd each other.

⑥Redemption in order, do not crowd each other.