Tanabata event planning case 1 1. Event theme
Love each other and love Tanabata best.
Second, the activity time
August10-August 20th
Third, the planning theme
1, Tanabata should distinguish Valentine's Day, from the caliber of communication to the organization of activities, based on the feelings between husband and wife.
2. The whole planning theme revolves around "emotion, love and family" to realize the integration of activities and marketing activities.
Four. Activity content
1, Love each other, Love Tanabata the most-"Me and My Love" large-scale solicitation activity (August10-August 17)
Remember your first photo? Do you remember the promise you made in front of your relatives and friends? _x The large-scale collection of "Me and My Lover" kicked off. From now on, collect the earliest wedding photos and the earliest wedding promises. Afterwards, the wedding time will be arranged according to the date of photo shooting.
The earliest wedding photos are 5, and the owner of each photo rewards _ X exquisite gifts from 200 yuan;
The earliest marriage promises were five, and the owner of each promise rewarded _ x exquisite gifts from 200 yuan.
Photos (made into a booth after collection, and the original photos will be returned to me)/promised to be signed by customers by hand, made into a booth, and displayed at the event site of ZTE Square.
Person in charge:
2, care for each other, love Tanabata -_ X Pedestrian Street wears a 77% discount on the current price limit. (August1August-20, limited time discount, announced live)
Pedestrian street is responsible for negotiation and implementation.
Docker:
3, care about each other, love Tanabata -_ X large-scale cultural performances, wonderful live activities.
August 17- 19, _x Liuhe Square, wedding show;
August 17- 19, zhongxing plaza _x wedding show;
August 12, August 19, _x Rhyme of Duyuan in Zhongxing Square-a series of activities of the Century Taihua Culture Year;
Person in charge:
4, care for each other, love Tanabata-Wanzhi Crane is sincere.
_x Ten thousand paper cranes in Xintiandi Pedestrian Street welcome Tanabata. Early _x employees can fold it by themselves, and the materials used will be reimbursed by the company. On Qixi Day, paper cranes' paper and pens can be prepared at the scene, and customers can
Under the guidance of the staff, they folded paper cranes to express their wishes for love and a happy life, and finally hung them on the pedestrian street-Zhongxing Square.
On the afternoon of August 7th, a notice was issued, requiring employees in the pedestrian street to fold paper cranes first.
Person in charge:
The first stage: the registration period is from August 10 to August 26th.
Interested parties can register at the _x General Service Desk, Century Taihua Plaza General Service Desk and Sino Supermarket Service Desk;
The second stage: the blind date stage
On September 2nd, a large-scale villagers' meeting was held in _x, and the company staff made a list of applicants.
Person in charge: _
6, care for each other, love Tanabata-what to send to my lover!
On August1July-August 20th, I bought 100 yuan from _x and gave a special discount card to Lan Zhi Huafu, a famous flower shop in Weifang. * * * 65,438+0,000 yuan, you can enjoy the special planning service of delivering flowers to your home for free.
Person in charge: _
7. Love each other, Love Tanabata-Couple Love Competition (19: 00 in the evening of August 18)
Husband and wife love contest, Qixi party, held in Zhongxing Square: released in advance through the media, invited 10 couples to participate in the husband and wife love contest, which is more tacit, talented and skilled.
Jewelry and cosmetics manufacturers are invited to increase title sponsorship, and the time limit for event gifts, background editions, performances and jewelry categories is 60%.
Tanabata event planning case 21. Event theme:
"Time is silent, true love lasts forever" and "Poetry and painting are spent on Tanabata"
Second, the activity time:
Xx，xx，xx， 19: 30-22: 00
Three. Location:
Xxx bar
Four. Activity form:
An activity in which men and women play together.
Verb (abbreviation of verb) activity scale:
About 33 people
Six, Tanabata planning activities flow plan:
A song "Looking for the Goddess in Your Heart"
1. Through the introduction of the guests, the guests choose their favorite objects.
(Self-introduction is limited to 2 minutes/person. All the female guests stand in a row and let the male guests have a preliminary understanding through self-introduction. Male guests make a choice. If only 1 male guests choose and female guests agree, then the first speed dating is successful. If more than one male guest chooses, the male guest has 1 minute to express his love, and finally the female guest chooses 1 favorite, and the speed dating is successful. )
If both men and women agree, the first round of speed dating will be successful in the remaining second round.
The game needs the cooperation of a man and a woman to get a big gift. The four gifts can only be played by a man and a woman. To cooperate, men and women can't leave after a group. If the other party leaves, it will be discarded. Without gifts, they can't play the next round of games.
Second, "Handsome Boys and Girls Team Battle"
Everyone is divided into two groups: Cowherd and Weaver Girl. There are 6 pairs of men and 6 pairs of women, and one man is added to each team. The game is that each team will eliminate one pair in each game tour, and finally form three teams, and they will get a big gift. Ranked first, second and third.
1, Cowherd and Weaver Girl (two couples will be selected from each group to complete the game).
The rules of the game are divided into groups, one blindfolded and carrying his companion, and the other is in charge of the command. According to the distance of the game, the arranged items should be picked up. The rule is that men squat down and women pick up roses. The team that passes smoothly and takes the least time will get a small gift.
2, intellectual surfing, a game against time
There are 2 couples in each group. The woman is sitting on a stool, and the man is standing on the wall covered with roses. The women in each group ask another man some questions, and if he answers correctly, he can go one step further and know that the man can give the rose to the woman and be the winner. The team that answers the most questions correctly will get a small gift. Those who fail are eliminated.
3. Love song duet
The host said a word. If you love, one pair for each group at the scene. During the competition, participants are free to give full play to their strengths and strive to express themselves. The group that sings the most love songs at the beginning will get a small gift. If you get it right five times, you will be eliminated if you fail.
4. Tanabata couple's big winner pk
Pk ranks first, second and third for each pair of men and women who win the event.
Three couples. Feed each other watermelons. These people are blindfolded. The women in each group gave each other a blind order. The winner who eats watermelon will get a small gift. Those who fail are eliminated.
Tanabata event planning case III. Event time:
Chinese Valentine's Day; Qixi Festival
Second, the activity name:
"Love is Tanabata, meeting the stars"
III. Contents of activities
3. 1) "The better the night, the lonelier the Tanabata" is a large intimate dating party with perfect talent and beautiful face.
The hotel's 500-square south square is carefully decorated with various leisure tables and chairs. The square plays soothing romantic background music. Guests staying in the hotel can enter for free with their room cards, and other customers can enter with their admission tickets. There are beverage shops, snack bars and 7-up stores on site. All the guests who come here have the opportunity to draw a Qixi surprise prize, which is worth 5000 yuan. In addition, all men and women who have successfully dated will be given a beautiful gift as a souvenir.
3.2) Guest Room:
On the day of the event, the special room for Tanabata was specially launched, and the superior big bed room in Building/kloc-0 was 428 yuan/room. The next day, two people had a breakfast buffet, and they were presented with a fine rose, a bottle of fine red wine, a fine lollipop and two tickets for the performance.
3.3) Catering:
Galaxy restaurant launched
277 yuan Valentine's Day package (including two-person package, a glass of red wine and a rose)
577 yuan Valentine's Day package (including two-person package, a bottle of premium red wine, a bunch of roses and a box of chocolates)
777 yuan Valentine's Day package (including premium package for two, one bottle of imported high-grade red wine, one bouquet of roses and two tickets for Dahexiu Store)
Gong Yue restaurant
On the day of the activity, you will receive a rose when you spend 77 yuan in Gong Yue restaurant.
Fourth, the implementation details
3. 1) Please contact the purchasing department to buy gifts (such as roses, chocolates, red wine, etc.). ) required for activities.
3.2) Please ask the Food and Beverage Department to list different packages and decorate the dining table appropriately. Please ask the person in charge of the snack city and Jiuqu restaurant in the food and beverage department to collect relevant items according to the activities and cooperate with them.
3.3) Please ask the Finance Department to inform all catering cashiers and make discounts.
3.4) Please ask the Front Office Department to actively promote the Tanabata special room to individual customers and introduce relevant contents; Please ask the housekeeping department to collect relevant gifts to cooperate with the activities.
3.5) The planning department designs and produces tickets (lottery tickets) for the party, 1 seat, 2 lobby posters and related publicity.
3.6) Please ask the banquet department to arrange the banquet venue in advance, and cooperate with the planning department and the engineering department to arrange the venue.
Verb (abbreviation of verb) promotion and publicity
Posters and leaflets in the hotel
Hotel official website and friendly connection website
Floating advertisement in Shangdu Information Port (one month)
Dahe Daily Quarterly Color Edition +600 Words Soft Text
Fashion magazines are hard, wide and soft.
Street light box film
Target customer SMS
Cost budget of intransitive verbs
Rose 2 yuan /500 PCs 1000 Yuan.
20 boxes of chocolate 50 yuan 1000 yuan.
Lollipop 50 yuan 10 500 yuan.
Red wine 150 yuan 10 sticks 1500 yuan (sponsored by wine merchants)
High-end red wine 300 yuan 10 3000 yuan (sponsored by red wine merchants)
Exquisite gift 200 yuan 200 yuan 40,000 yuan (sponsored by the enterprise)
Banner/Poster 80 yuan
SMS promotion is 0.04 yuan/60,480 articles and 2,400 yuan.
Ticket sponsorship for Dahe Xiudian performance (/kloc-less than 0/00 tickets, non-replaceable)
Jewelry sponsorship
Small gift hotel inventory gift
Dahe Daily, Shangdu Information Port and Fashion Magazine are about 68,000 (full replacement)
Total: 2,500 yuan (excluding replacement)
Case 4 of tanabata activity planning I. Significance of the activity
Under the leadership of leading teachers, we always adhere to the purpose of "serving students" and constantly engage in the spread of advanced culture on campus, which greatly enriches students' extracurricular life. In recent years, the student union has been an indispensable part of our department-bringing the latest news in all aspects to our teachers and students and providing the best learning environment for our students.
On such a romantic day, we send sincere wishes with practical actions. May all lovers in the world be happy together.
In the days when students have just returned to school, we offer sincere wishes to help them keep up with the pace of the new semester.
Two. Theme of the event
True love, courtesy, romance and innocence.
Three. target audience
All students of Zhejiang Sci-Tech University
Four. Organizer of the event
Organizer: Youth League Committee and Student Union of Zhejiang Sci-Tech University; Organizer: Learning Department of Student Union of Zhejiang Sci-Tech University.
Verb (abbreviation for verb) The time and place of the event.
Time: February 14
Venue: On the exhibition stand of the activity center.
Activity steps of intransitive verbs
earlier stage
1 banner
Make 2 banners
Remarks: a site is hung in the living area, and a site banner is hung when setting up a stall. Please apply for hanging banners.
2. Poster
Make a big spray painting, which can be used as the background of the booth.
3. Flyers
Remarks: You can have less, not more.
4, projector and screen, and the use of audio.
middle period
1, declaration of true feelings big fundraising
Participants send your sweet words (love letters) to our SMS platform (comments or comments are also acceptable). We will judge the most creative declaration, the most touching declaration and the most romantic declaration (giving rewards) after 3 pm.
incentive plan
1) Please indicate the author's name and dormitory number at the back of the message, and we will issue certificates and gifts directly.
2) Mark the cornet at the back of the message, and we will inform you as soon as possible. Then, in the humanities forum, guests can be invited to present awards, or Mr. Zheng Can can be invited to present awards, and the personnel are to be determined.
2, the true feelings are revealed.
Prepare the stationery bought in advance, and distribute 20 beautiful stationery at 9: 00, 10,10, 12, so that students can write down their blessings (of course, they can also write New Year wishes). In the afternoon 13: 14 was sent to the dormitory by the major love messengers and distributed to the students.
3. True love, courtesy and prize-winning quiz are all forms of lanterns.
Seven. Activities to prepare
publicize
1, 2 banners
2. 100 leaflets
3. 1 poster
4, online publicity props
5. Two tents
6. Four tables
7. Some chairs
8, 80 pieces of writing paper
9. Six gifts from the winner.
10, layout (such as words) on the tent, etc.
Eight. Activity budget
Nine. The final interpretation right of this activity belongs to the organizer.
X. Designer: Yang Yang
Chinese Valentine's Day Activity Planning Case 5 Activity Conception: Valentine's Day in Chinese Valentine's Day, a thousand-year-old love classic in China. With the invasion of western culture, it is gradually forgotten by people. Fashion trend element-retro.
_ Activity Orientation: Tanabata, China's own Valentine's Day.
_ Theme: Tanabata-China traditional Valentine's Day, romantic hand in hand.
_ Activity target: high-quality and high-income unmarried men and women.
_ Activity Time: Qixi Night. 18:30 - 20:30
_ Location: Fashion Bund (Yong 'an Road, Hexi District)
_ Number of applicants: 50 men and 50 women, *** 100.
_ Activity Feasibility Analysis: (omitted)
_ Implementation scheme:
1: Male and female couples whose personnel require college education or above and whose salary is more than 20 _ ~ 3,000 yuan.
2. Publicize through newspapers, posters and other media to arouse people's awareness.
3. Advertising design needs novelty and refreshing visual sense (it is recommended to use the concept of professionals). In terms of publicity, it reflects the serious and responsible attitude of this activity, enhances the trust of enterprises, and shows the difference from other similar activities.
4. This activity is dominated by middle and high-level personnel, so in terms of activities, the site layout should be elegant and warm, reflecting elegance, taste and standards. The atmosphere created by the host (recommending professionals) is relaxed and pleasant, at the same time, it can actively mobilize the enthusiasm of the guests, give them ample opportunities to show themselves and increase their attraction, so as to achieve the original purpose of participating in this activity.
5. The office staff is responsible for the registration of applicants and the management of materials.
6. In order to ensure the authenticity of the information and reduce the audit of the company, the applicant must take the work unit as the main carrier.
7. Customer service personnel verify the reliability of the applicant's identity in a hidden way through the applicant's work unit without revealing the applicant's privacy.
8. The qualifications of all personnel in this activity are reserved for later activities.
9. After the event, the customer service staff will pay a telephone call back to show the company's sense of responsibility and service, and absorb the related questions raised by the applicants, laying the foundation for the weekend dinner plan.
_ Activity content:
1: game interaction
Talent show (it can be drama performance, singing or other talents)
The requirement of plot performance is to interpret the modern version of the ancient love story (courtship). Based on the love story of Cowherd and Weaver Girl. People who participate in the performance can get souvenirs.
2: 100-person needle-threading competition
Ask for a partner. The requirement is that whoever wears the most needles within the specified time will win the final victory. You can win the grand prize on the spot-a pair of diamond rings.
This link is based on the activities organized by people in the ancient Southern and Northern Dynasties to commemorate the wisdom and intelligence of the Weaver Girl. Formerly known as "Tie a colored thread and wear a seven-hole needle". You can see the tacit cooperation between lovers and the ingenuity of girls.
Since it is a traditional Valentine's Day in China, there should be traditional cultural factors in China. This shows the intelligence of women in China.
_ Site Layout:
Considering the fashionable environment on the Bund, we don't make too many tidbits, but only use them on the spot.
Ribbons, paper cranes, flowers and candles are simply decorated to create an effect with lights.
Ribbon: Tie a flower ball to the ceiling with a ribbon and stretch out four frames. Hang colored strips, paper cranes and petals on the shelf.
Paper crane: Make two garlands under the flower ball and hang paper cranes.
Light: A small light source is hung on the garland of the paper crane. Because the venue itself is dimly lit, the stage effect needs two spotlights. Flowers: place lilies and orchids in a prominent position on the website.
Candle: put a candle on each table. Set off a romantic atmosphere.
_ Equipment required for the activity
Number plate (designed as a heart), TV, DVD(VCD), microphone, stereo, special love song disc, recent pop music, wires, lamps, origami, candles, host, staff, needle and thread (to be on the safe side, it is best to make it bigger, without needle tail, and the thread should be thicker accordingly. The thread should be woven in at least three or four colors, and every Shuang Yi meter is enough.
_ Activity promotion
Publish newspaper advertisements and posters.
The specific media can be daily news or holidays 100.
The publicity time is about one week.
_ slogan
Tanabata, China's own Valentine's Day.
Commemorate forgotten memories with actions.
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