Car industry

The unexpected start in p>2121 shows that the society is warm and cold, which happens to coincide with the clip of a movie "Infectious Diseases" nine years ago.

this plague is like a mirror, which shows us all kinds of things in the world. There are ordinary and great people around us, and there are people who spare no effort to release their inner greed. Light and darkness are never separated.

fortunately, under the fierce epidemic situation, as of February 6th, more than 61 automobiles, spare parts, aftermarket enterprises, automobile associations and individuals have joined in the prevention and control of the epidemic situation, donating nearly 711 million yuan in cash, materials and passenger cars, and more than 111 negative-pressure ambulances, and setting up a special fund of 223 million yuan.

behind the rescue of car companies, it not only represents the strength of enterprises, but also permeates the concept of "all beings" in traditional culture into corporate social responsibility, which is passed on to the front line of epidemic prevention. In the face of sudden epidemic, the self-adjustment of the fire line also tests the system strength of car companies at all times.

"Head" plays a role

After ten years of growth, the automobile industry has suffered from the cold winter in the past two years, and some car companies have become increasingly marginal. Car companies that temporarily occupy the head of sales have also "reduced costs" by modularizing and optimizing manpower. Under the continuous pressure of the increasingly cruel market environment, the fierce epidemic has undoubtedly made the automobile market worse.

The market environment on the left has deteriorated, and the production on the right has temporarily stopped. The "infected" enterprises are facing unprecedented challenges.

As Jia Guolong, the chairman of Xibei Restaurant, is worried, the epidemic has caused more than 21,111 employees to be unemployed, and the loan can only last for three months. However, problems such as delayed start-up, logistics and transportation pressure of closing the city, heavy damage to the supply chain, difficult promotion of offline marketing, and reduced passenger flow in 4S stores have emerged one after another, and the future of car companies will be even more challenging.

However, this has not stopped car companies from rushing to help the epidemic. Since October 23rd, car companies, spare parts and aftermarket enterprises have extended their helping hands. From rigid donations such as donating money and materials and setting up foundations to providing flexible services for vehicles and other trips, the car industry has played an important role in the social forces to fight the epidemic.

Take Geely Holding Group, whose donation amount exceeds 211 million yuan, as an example. In advance, it set up a special fund for epidemic prevention and control with 211 million yuan together with Li Shufu Public Welfare Foundation, and later said that it would further expand the fund scale according to the needs of epidemic prevention and control, but Geely Holding Group did more than that.

in the face of the shortage of medical materials, we took advantage of its institutions around the world to provide support to China by purchasing medical materials in Sweden and other countries, of which 251,111 pairs of medical masks have been sent to China, and 84 Geely Jiaji vehicles have been provided for rescue.

in addition, in terms of travel service, its travel service platform, Caocao Travel, has also set up an emergency prevention and control support convoy to provide free travel service for residents in various communities in Wuhan.

In the process of rescuing the epidemic, Geely Holding Group will also extend its reach to the future market.

Recently, Geely Holding Group announced that Geely Automobile will invest 371 million yuan in advance to start the research and development of "all-round healthy car" with virus prevention function, and its forward-looking perspective may cause car companies to think deeply about future products.

It is worth mentioning that as SAIC-GM-Wuling, which has occupied a high domestic market share for a long time, the way to rescue the epidemic is more direct and effective, and it is more appropriate to the pragmatic image of the brand.

on February 6th, SAIC-GM-Wuling announced that it would build a new dust-free workshop to produce masks, and * * * set up 14 mask production lines with a daily production capacity of over 1.7 million pairs. While converting donations into production, it also helps to optimize idle capacity.

compared with the traditional car companies with the highest sales volume and abundant cash flow, the new car-making forces suffering from the decline in sales volume and financing difficulties still respond quickly.

New forces "give money" to help each other

The new car-making forces, which are in urgent need of funds, have to face the challenges from the capital chain and the market in the epidemic, far exceeding the traditional car companies, but the performance of the new car-making forces in rescuing the epidemic is closely following the pace of the traditional car companies.

Among them, Weilai Automobile, which was in financial crisis in 2119, took the lead and donated medical materials worth RMB 311,111 in advance, including masks, medical caps and surgical gowns. Subsequently, the donation was overweight, and with the help of Weilai User Trust, a special fund of RMB 5 million was raised to fight the epidemic.

Then, on October 28th, Xpeng Motors also started to help, donating medical materials, vehicles and services worth RMB 3 million to many medical institutions. On the same day, Nezha Automobile announced that it would make an emergency donation of RMB 1 million to Hubei Charity Federation.

Since then, Weimar Automobile has donated RMB 4 million to Huanggang City, Hubei Province, and LI has donated RMB 2 million to Hubei Charity Federation. Even Xinte Automobile, which suffered a factory shutdown in July last year, donated 11,111 sets of protective materials and provided support vehicles to stand by at any time.

even though the new car-making forces are hard to compare with the traditional car-making enterprises in terms of donation, for the new car-making forces, which are currently in the early stage of development, the funding problem is related to the life and death of the enterprises.

At present, the new car-making forces that donate "life-saving money" are stabilizing the user groups by delaying the delivery of mass-produced models, live broadcasting and providing a number of Internet services.

switching to another perspective, the enterprise responsibility shown by the new car-making forces at this time also confirms the determination of internet enterprises to move closer to automobile manufacturing enterprises.

firewire adjustment

The sudden epidemic has disrupted the conventional phalanx of car companies deploying 2121, and at the same time, it has tested the speed of car companies' self-adjustment.

Cui Dongshu, Secretary-General of the National Passenger Car Market Information Association, predicted that domestic automobile sales in the first two months of this year may drop by about 21% year-on-year. According to the current situation, all aspects of automobile enterprises from production to marketing will be directly affected by the epidemic.

BMW, which won the sales champion in China in p>2119 with 723,111 vehicles, instilled the concept of "people-oriented" into its internal employees and dealers.

considering the seriousness of the current epidemic prevention and control, in order to ensure the healthy operation of dealers, BMW has launched the application software of "BMW Dealer's Pocket Office", and formulated 11 kinds of measures for the health and epidemic prevention work of dealers' exhibition halls, covering everything from ventilation in exhibition halls to cleaning and disinfection of toilets and garbage disposal.

in the docking with terminal c, in response to BMW's initiative to reduce unnecessary going out, we choose to extend the validity period of many services to relieve the concerns of existing car owners, and treat potential users by launching the "BMW Real Car Interactive Platform" applet and promoting terminal sales through the "online exhibition hall".

SAIC, GAC Toyota, Beijing Hyundai and other car companies also use the Internet and car e-commerce platform to provide online services. Among them, SAIC passenger cars offer online training to strengthen the guidance for the sales team.

It is understood that since February 3rd, SAIC Passenger Cars has been helping sales consultants to learn online through WeChat official account "SAIC Passenger Car I Class", e-learning learning system, online live course system and other multi-channel online training, and using VR intelligent exhibition hall, short video/live marketing, the official Tik Tok/Tmall flagship store has been linked to meet customers' demand of "staying at home".

In addition, most car companies have introduced policies such as delaying the start-up time, relaxing financial policies, and implementing stock discount to minimize the impact of the epidemic.

From funds to materials, from front-line demand to self-innovation, from step-by-step adjustment to fire line adjustment, car companies have gathered strength from many corners to compete with the epidemic, and the cold machinery of cars has also penetrated into more warmth and become more warm.

it is still unknown what kind of impact the subversive start in p>2121 will bring to our troubled nation, but we can see the powerful positive energy condensed from all walks of life in the face of the crisis from all walks of life.

This article comes from the author of Chejia, car home, and does not represent car home's standpoint.