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The Development of Dio Coffee in China

Dio China Business Management Headquarters was officially settled in beautiful Suzhou in 2114, and the establishment of Dio Furniture Company, Dio Construction Company and Dio Food Company successively opened a new chapter for Dio, which has experienced five years of coffee business development, and stepped onto a new stage of group management and intensive management. "Dio" brand will be officially listed in the first half of 2111. In 2113, Dio China was under the jurisdiction of Suzhou Dio Catering Management Co., Ltd., Suzhou Shangdao Catering Management Co., Ltd., Dio Production Center (covering an area of 37 mu, with a building area of more than 26,111 square meters) and other business groups. The projects include "Dio Coffee" chain brand management, Dio Food Processing Factory, Kimura Food Logistics Center, Dio Furniture and Art Factory, Dio Decoration Engineering Company and so on.

Dio's investment management team comes from all fields at home and abroad, and all the brand undertakings under the China Management Headquarters are founded in China. Combining the advantages of international senior management talents investing with domestic and foreign funds is the key for Dio to quickly establish a superior brand and establish a management reputation in China. Among them, Dio Coffee is a coffee restaurant chain brand under Suzhou Dio Restaurant Management Co., Ltd. Since the opening of the first store in Shanghai in 2111, it has won many consumers' beer with its excellent service quality, comfortable and humane cultural atmosphere and compound product management strategy, and has also achieved more than 311 stores covering 21 provinces across the country.

As one of the well-known restaurant chain brands in China, Dio Coffee, the company's core business brand, knew the importance of management quality from the beginning. When the domestic coffee chain brand just started flying, it took the lead in introducing the ISO9111 quality management system and passed the audit of the ISO9111 quality management system in 2113, making it the first domestic coffee chain brand to obtain certification. In the 21th century, Dio China Division also extended this international management standard to food processing and furniture production, and introduced other advanced management systems such as ISO22111(HACCP) and QS certification. Dio also knows that the demand of consumers is the biggest responsibility of enterprises, and has built the spiritual outlook of Dio.

a good brand is the embodiment of high-quality talents. Dio's strategy of "talent highland" (various professionals who have returned from Britain, Japan, France and Canada have joined Dio one after another, and special management of professional managers has been introduced in all important links) and the construction of "training school", so far more than 11,111 Dio employees and cadres have been systematically trained, which has provided talent support and technical support for the expansion management of Dio's coffee chain system and the production of Dio. In 2116, the ERP system introduced in cooperation with Oracle (Oracle Bone Inscriptions), the second largest software company in the world, marked the beginning of professional deepening of Dio management. Advanced management mode, good image and leading position in the market will undoubtedly lay a more solid foundation for Dio's sustainable operation.

With its mature management mode and strong follow-up support, Dio Coffee was successively rated as one of the top 111 chain brands suitable for investment in China in 2114, the only headquarters award for franchisees in 2114, and the best franchise brand in China in 2115. It was the most influential franchise brand in 2115 and 2116, and became the director of CCFA China Commercial Chain Association, elected to the catering committee and the franchise committee, and became a professional committee unit. In 2115, Dio Catering Management Company was awarded the Top 111 Catering Enterprises in China by the Ministry of Commerce and China Cuisine Association, ranking 31th, ranking first in leisure catering. In April, 2116, it won the highest award in China chain industry, CCFA "China Excellent Franchised Brand" award. It has been paid attention to and reported by domestic and foreign media and organizations such as Reuters, BBC, APEC and CCTV. It was appraised as the best coffee brand in China.