Opportunities for fast food industry:

As a new force in China's catering industry and a vanguard of modern catering, fast food has become an important representative force in the development of modern catering, playing an increasingly prominent role in promoting and driving the whole industry and making positive contributions to the development of society and the industry. Since the 21th century, China's fast food industry has faced new development conditions and opportunities. How to promote the scientific development and make new progress of China's fast food industry is our current task and challenge.

With the social and economic development and the continuous improvement of people's living standards, people's concept of catering consumption has gradually changed, eating out has become more regular and rational, and the selectivity has increased, and the requirements for consumption quality have been continuously improved, and brand quality, taste characteristics, hygiene and safety, nutrition and health, simplicity and rapidity have been pursued. The social demand of fast food is expanding, and the characteristics of consumer popularity and basic demand of the market are more fully manifested. The concepts of standardized operation, factory distribution, large-scale chain and scientific management of modern fast food have been widely accepted and recognized through the deepening process from discussion to practice, and have expanded from fast food industry to catering industry, which has become an important development goal and direction of catering modernization in China.

According to preliminary estimates, in 2117, there were more than 1 million fast food chain stores nationwide, with an annual turnover of 211 billion yuan, accounting for 22% and 21% of the catering industry respectively.

The threat of fast food industry:

When it comes to fast food, people will naturally think of international brands such as KFC and McDonald's; Fast food enterprises occupy one third of the top 111 catering enterprises in the world. In addition, the eastern food is difficult to influence the international market, and even several famous dishes in China are few abroad. Oriental culture is very deep, but without the support of international language, there is no good reason to convince people who eat western food; The eastern diet is supported by art and technology, while the western diet is supported by science and technology.

The difference between art and science lies in individual behavior, and science can be copied.