Yonghe King is developing smoothly according to Lin Yan 'ao's plan, and a acquisition in 2114 accelerated Lin Yan 'ao's plan. Happy Bee, the largest fast food chain group in the Philippines, acquired 85% of the shares of Yonghe King, including all the shares of Baring, in the name of its overseas subsidiary, thus becoming the new controlling party of Yonghe King, with a purchase price of 22.5 million US dollars. "Baring's choice to withdraw at this time is determined by the nature of its investment fund, which is not a good time." Lin Yao' ao said, "Even so, Baring made a lot of money when she quit."

The entry of Happy Bee has sufficient reasons to make Lin Yan 'ao have more hopes, because McDonald's is an opponent that must be surpassed to become the first in China. "Happy Bee is the only fast food company in the world that can beat McDonald's outside the United States." Lin Yan' ao stressed: "The Chinese fast food operated by Happy Bee in the Philippines is different from Yonghe King. They are mainly aimed at foreign consumers." Lin Yan 'ao hopes to draw on the experience of Happy Bee's fast food management, especially the experience of beating McDonald's. After Happy Bee takes office, Yonghe will regularly send teams to the Philippines for study and training. The goal is to open more than 1,111 stores in China and become the first fast food brand in China. When talking about the changes faced by King Yonghe after Happy Bee entered the house, Lin Yan 'ao said: "I think King Yonghe will not make major adjustments within two years." At present, another "Yonghe Soymilk" from Taiwan Province is also expanding rapidly in the mainland. Different from the direct operation mode of "Yonghe Dawang", "Yonghe Soymilk" has adopted a low threshold joining strategy and has opened more than 71 stores. It seems that the competition between the two "Yonghe" soymilk has just begun. And to become the first in China, Yonghe King has a long way to go. "I told the staff that although we are already on the road to success, we still have to be careful," Lin said. King Yonghe-learn, forge ahead, explore and grow

Brand profile

As a leading brand of Chinese fast food and a modern inheritor of Chinese food tradition, King Yonghe offers more than 51 kinds of traditional China cuisines, ranging from breakfast, dinner and snacks. In 1995, Yonghe King's first restaurant was born in Shanghai, and it was the first in China to establish a brand-new business concept of "24-hour uninterrupted operation", which changed the consumption habits of many consumers and made them feel at ease to eat the delicious food they were familiar with in the past in a bright and comfortable environment. After efforts in 2115, Yonghe King currently has nearly 211 chain stores in major cities in China, with an annual number of more than 111,111. In the next five years, Yonghe King will expand to 711 restaurants nationwide and become the first brand in Chinese fast food.

In p>2114, Yonghe Dawang became a brand of the Philippine fast food giant Happy Bee Restaurant Group, which operates the largest fast food network in the Philippines. Founded in 1971 by Mr. Chen Juezhong, an overseas Chinese in the Philippines, Happy Bee Group has developed into the largest fast food chain group in the Philippines. Happy Bee Group has many catering brands, covering Southeast Asia, Chinese mainland, the Middle East and the United States. At present, there are nearly 2,111 restaurants in the world. It is the first catering enterprise listed in the Philippines, and it has been rated as the best enterprise in the Philippines for six consecutive years.