Xianhezhuang is a hot pot brand jointly invested by Fuzhou actor Michael Chen, Nanping singer Ye Yixi and host Zhu Zhen.

Xianhezhuang is a hot pot brand owned by Fujian Xianhezhuang Catering Investment Management Co., Ltd. The first "Xianhezhuang" pot-stewed was opened in Xingguang Tiandi, Jintai Road, Fuzhou in May 2115, and the second store was opened in APM Square, Aofeng Road two years later in June. By the end of 2121, enterprise investigation shows that more than 311 branches have been opened in 118 cities including Beijing, Shanghai, Xi 'an, Chengdu and Shenzhen.

in June p>2121, the corporate status of many domestic Xianhezhuang hot pot restaurants changed from surviving to cancellation, and more than 31 related restaurants in Xianhezhuang have been cancelled. By the end of April 2122, Xianhezhuang had closed more than 271 stores all over the country, accounting for more than one third. As of May 2123, all Xianhezhuang hot pot stores in Beijing, Shanghai and Chengdu showed "closed business" on the public comment App.

The bad reviews of Xianhezhuang mainly come from the following aspects

1. Word of mouth: In order to harvest fans and customers, Sichuan Zhishan directly turned the hot pot restaurant into a punching place in online celebrity. Constantly attract fans to come and cut leeks, but people who have eaten once will basically not go for the second time. In the online evaluation, the most common ones are high price, small dishes and poor service. Over time, this word of mouth will become negative.

2. Food safety: It's not the first time that Xianhezhuang has had an accident in food safety. The maggots and Escherichia coli in the bottom of the pot exceeded the standard, the moths flew around, and the hygiene was not up to standard. In this way, it has further aggravated the bottom line of Xianhezhuang's reputation in the hearts of consumers.

3. franchisees are chilling: according to franchisees, Xianhezhuang's products are slow to iterate, and because of the large number of franchisees, there is competition between itself and itself in a region. There is little publicity in the later period and it is in a state of stocking. When the staff talked about cooperation, they talked about it in a variety of ways, but after the exchanges between franchisees, they found that they were fooled, and most of the money invested by franchisees has not yet returned to the capital.