2. The purpose of WeChat operation is to maintain customer relationship and cultivate customer trust with 99% of the time. Don't always think about promotion. It takes 29 days a month to cultivate customers, and 1 day promotion may be more effective. Please forget about sales for a while. Wechat marketing has no marketing secrets. This is a question of investment and implementation. It is impossible to get a large number of fans without input. Don't just stare at the case of getting 900 thousand fans in three months. Think about how much money and manpower people have invested. If you don't want to invest too much money, you can choose to invest time and implement it in place, and the goal can be achieved.
Don't be busy pushing a lot of content to potential customers every day, and create topics that can be communicated with readers. You know, all the value comes from communication. It is best to communicate with readers carefully once the best content has been pushed. Don't be carried away by the case of 654.38+0 million fans in three months. No matter how many fans there are, it's still useless if they can't be turned into value. The fans we need are the target fans, and the quality of fans is more important than the number of fans.
4. Pay attention to competitors' WeChat. If you follow 50 competitors' WeChat, there will be 50 accounts to teach you how to do WeChat marketing well. All you have to do is optimize all their methods. Remember: competitors are the best teachers.
5. Beginners begin to learn to play WeChat, starting with paying attention to high-quality WeChat, remembering the methods of those excellent players, and it is best to take notes every day to compare what can be done better, which is more conducive to their future operations. Seriously analyze your own industry, do you need to use the WeChat public platform? In fact, many small and medium-sized enterprises and individual bosses can use WeChat circle of friends to do business, such as barbershops, beauty shops, restaurants, fast food restaurants and so on.
6. How to create content, must the content be original? Not necessarily. If you don't want to be the first in the industry, the content doesn't have to be original, but you must do one thing, that is, add your own opinions! We respect our customers, but we don't please them. People who lose their attention will lose their attention sooner or later. As long as you continue to provide value, those who stay will stay.
7. WeChat marketing depends on channels. The advantage of having a channel is that you can get stable fans every day, instead of 500 fans a day and no fans for three days. I think there is no contradiction between doing WeChat marketing, doing personal WeChat and doing WeChat WeChat official account. Operation can be considered. If you run a store with 1 2 people, it is recommended to use personal WeChat for operation. If it is a big store, you must use a public account.
Of course, you can also find a micro-grid platform. I like micro-cattle net, but it costs a little money.