77 Business Plan (Draft)

Analysis of current market situation

Nightclubs and KTV are places for guests to sing. Because there are many different internal factors, they should pay attention to the changes in the market.

The management of night shows is not as complicated as that of hotels. The management of night shows is pragmatic, from the pre-training of staff to the daily management of business premises is rigorous and orderly, among which personnel training is particularly important. Because training is the basis of creating an atmosphere of on-site management, the requirements for trainers are quite high, and they should have a fairly professional level.

The company should give the guests a reason why they should spend money with you.

Now the industry is developing rapidly and the market has been subdivided, so any enterprise without innovation will face a test. To develop the industry, we must stick to our own position, keep pace with the times, innovate constantly, adapt to market changes, and add good marketing strategies to make your new and old guests feel energetic.

Any enterprise management core, whether there is a strategy for planning enterprise development, whether the plan is consistent, only resources can be competitive first, and resources can be divided into tangible and intangible, tangible (manpower, material resources and financial resources) and intangible (skills, credit and interpersonal relationships). An enterprise only manages, develops and integrates human resources, and innovation is another resource. Guests are the object of our eternal service and the source of our life. Satisfying the guests and heightening the chimney will make us happy forever.

Governance business plan

1. System operation meeting (daily pre-shift meeting/weekly work guidance meeting/monthly administrative meeting) and system special meeting (business analysis/business promotion/financial budget, etc. ).

2, job training and part-time (post) deeds.

3, human resources (services), financial control and incentive mechanism, marketing system.

4. Operation system (service director), control system (administration/finance/personnel) and supervision system (quality inspection/training, etc.). ) and guarantee system (procurement/warehouse management/engineering/safety /PA, etc. ).

5. Operation management manual (divided into different parts), operation supervision manual, employee manual, quality inspection manual and fire chief manual.

6, job description, some policies and procedures, rules and regulations, service leadership manual, financial budget, business guidance plan.

Management service concept

1, walking management (problems found, don't wait);

2, a week's debriefing report, theme (series) work progress summary table;

3. Anticipate beforehand, control during the event, and supplement afterwards;

4. Management steps: design, planning, organization, practicality, perfection, moderation and inspection;

5. Integrated operation, institutionalized governance, characteristic operation, standardized service, programmed operation, documented process, standardized quality and branded market;

6. Management awareness: awareness of industry norms, five-star scale, business innovation, product development, market development, customer relationship protection, people-oriented, service housekeeper and teamwork.

7. High-low relationship: the superior serves the subordinate, and the subordinate is responsible to the superior; Mutual respect, trust, understanding, concern and cooperation; The superior serves the subordinate, the staff serves the guests, and the production service sales;

Focus on talent or market. Night shows are a highly mobile industry. People who work in this place are really survival of the fittest, because the service industry is really young. A person engaged in this industry must be able to highlight his shining side, otherwise he may wander in this market.

The core problem of management service

In the core part of a company's management, personal feeling depends on the overall level of the overall management team, which is the core content of corporate culture. What corporate culture can't be imitated and copied by others or companies?

It depends on tradition and accumulation. You can simulate a person's clothes and actions, but it is very difficult to simulate a person's heart.

Management should have a standardized model and excellent performers, and a transparent reward and punishment system is the balance of the night show! The development of night shows depends more on the characteristic positioning, but it also needs to invent market changes, do a good job in marketing, prevent chimney guardrail corrosion, rectify itself and provide moral services, which are the basic strength of the industry.

Attracting guests is the first purpose. To let consumers know the name "77", a large number of preferential activities can be carried out to attract guests to the store, make them compare and be loyal to the guests, and let them introduce friends to attract more guests (what the guests say is more effective than any advertisement). In the development of modern economy, the value of service activities has exceeded the value of material products. Therefore, we provide the best service and create healthy, entertaining, fashionable and happy entertainment ways. (Action management+institutional system+teaching practice+business strategy) = market = customers.

Corporate culture construction:

Corporate culture refers to a kind of values, basic self-confidence and code of conduct pursued by employees through cultivation, advocacy and shaping in the process of their own business development.

Introducing 77 entrepreneur image recognition system, inventing brands and building corporate culture: A successful enterprise must be backed by excellent corporate culture, such as QSCV principles of McDonald's (quality, service, hygiene and value), Haier's eternal sincerity, and Le Di's health, safety and happiness. It can be seen that corporate culture is of great significance in the development of enterprises, and to do a good job in corporate culture is to build a management team, shape and cultivate the internal and external environment, and comprehensively improve the quality of employees in all aspects.

In short, if an enterprise wants to be bigger and stronger, it must cultivate its corporate culture from beginning to end.

Business management plan and operation plan

77 is located in the east of Lushan County, at the intersection of National Highway 3 1 1 and 207 national highway, 2 kilometers away from the intersection of Zhengyao and expressway.

Probably, sometimes it is a few kilometers away from industrial clusters, and its geographical position is superior. Many scenic spots such as Yaoshan, a national key scenic spot in the county, have created fertile soil for the leisure and entertainment industry in Lushan.

The development of industrial clusters has attracted a large number of foreign capital and merchants. So what Lushan lacks is a high-grade place for businessmen and entrepreneurs to discuss and cooperate, and a high-grade and high-grade entertainment place.

With high design standards and complete functional facilities, it will become a banner of Lushan entertainment service industry. Thanks to the intensive cultivation of 77 management team, "77" has become the first brand of entertainment and leisure in Lushan. Nowadays, many people talk about it like this: "It is really rare for Lushan Night Show to combine luxurious decoration with perfect quality service like 77". When you enter the lobby, you can really feel the five-star style. Personalized sightseeing elevators, spacious corridors, economic and social development of Lushan Mountain, industrial clusters, numerous tourist mining areas, entrepreneurial spirit of 77 people, 77 hotels and nightclubs, all of which are available except the east wind. And we, willing to be the east wind, will go all out in 77 to let the leisure aircraft carrier 77 Nightclub set sail as soon as possible.

First, the company's advantages and disadvantages analysis, target market analysis

< 1 > advantages: clear at a glance, super hardware, five-star facilities, Lushan and even Pingdingshan rank first in the same industry.

< 2 > Disadvantages: the consumer groups are limited, and the popularity is not high at present.

< 3 > target market analysis: KTV is expensive, so the leading customer base should be locked in high-end consumers such as business customers with certain spending power;

Second, the general idea

77 Royal Club is located in the east section of Renmin Road, supplemented by 77 VIP building, with a business area of * * square meters and 32 KTV private rooms. It is the leading five-star nightclub in Lushan Mountain. This hotel is equipped with five-star functions. The total investment is160,000 yuan, which has entered the stage of installation, decoration and preparation.

In addition to scientific modern management and strict rules and regulations, an excellent team is needed to build this "aircraft carrier". All managers of the team have experience in the planning, operation and management of entertainment venues. Any hotel nightclub has its own advantages and disadvantages. Operators must use management methods and promotion methods to maximize the advantages of nightclubs, enhance their core competitiveness, and make nightclubs win the best economic and social benefits.

Although 77 is now located in the east of the city, its avant-garde decoration and advanced facilities exceed the scale of other nightclubs in Lushan. Coupled with advanced management mode and special service, vigorous advertising and special marketing, the prospect of 77 nightclub is very promising, which can promote the popularity of 77 VIP building, improve its popularity and use its own advantages to quickly occupy the market.

Scientific modern management rules and regulations are the product of human culture and economic development and an indispensable part of market economy. Successful enterprises come from excellent management. The so-called management is the process of manipulating people, money, things, time, information and other resources in a certain environment to achieve a certain goal, and it is the process of decision-making, planning, organization, command and control. Excellent management is inseparable from a sound system. If an enterprise wants to stand out and succeed in the fierce market competition, it must strengthen management and improve various basic rules and regulations.

Third, business philosophy.

Customers are the food and clothing parents of nightclubs and the soil on which nightclubs live. Only by providing quality services to customers can we get long-term returns. We must keep in mind the service concept in our duties: "Our job is to sell our services", "Only by improving the service quality can we carve the market return", "Service is fundamental, and all actions must carry out the service concept" and "customer-centered, customer-oriented needs as the action criterion". We know that only by continuous improvement and perfection can we effectively improve the quality of service. "Only by upgrading can we be better". We will make unremitting efforts to thoroughly implement the service consciousness.

Fourth, management policy.

Our business policy is summarized as three elements: people-oriented, market-oriented and efficiency-oriented. Create a high-grade image, actively strive for customers, constantly tap talents, create service characteristics, and win a good reputation. Because the tourist market and customer demand are constantly changing with the times, the management strategies and methods of nightclubs should also keep pace with the times, and their positioning must be constantly adjusted according to the changes in the entertainment market demand. Although our management methods are constantly changing, the three elements of nightclub management policy remain unchanged. We will also work around the concept of "creating a brand-creating a brand-expanding a brand-casting a brand". On the premise of understanding the market, nightclubs carry out management functions such as decision-making, planning, organization, command, control and coordination, so as to form the maximum reception capacity and ensure the perfect unity of the double benefits of nightclubs.

Verb (abbreviation of verb) price positioning

There are 32 KTV private rooms in 77 nightclub. According to the room size and decoration characteristics, the minimum consumption system is implemented for each private room.

Price scheme:

Remarks on Room Price (RMB)

Haobao 1980 special price is not included.

The special price of Dabao 1080- 1280 is not included.

Package 880-980 is not included in the special price.

Small package 580-680 is not included in the special price.

Mini room 380 is not included in the special price.

note:

1), DJ service fee and public relations fee are not included in the minimum consumption.

2) Beyond the separate statistics, consumers with different needs can accept it.

3) The direct cost of each private room is 12%- 15% of the lowest consumption price.

Six, business strategy

Our business strategy has six parts:

1, with nightclubs as the core and 77 VIP building as the auxiliary. A well-run nightclub can directly drive the hotel to improve its economic benefits.

2. Seize our advantages, raise awareness, continuously increase market share, and make the enterprise develop steadily.

3. Marketing department must improve market sensitivity, adjust sales strategy in time, adapt to market changes, and adjust policies such as price, promotion and preferential treatment according to actual conditions.

4. Establish and improve relevant rules and regulations such as assessment, rewards and punishments.

5. Broaden thinking, strengthen marketing, offer preferential prices, be flexible in policies, be proactive, sell to all employees, attach importance to opinions, strengthen services, create momentum, establish an image and establish customer files.

6. Talent strategy. Recruit a large number of outstanding business elites. Recruit resident public relations through our relationship.

KTV rooms are the main source of profit for nightclubs. Therefore, first of all, we should strengthen the expansion of KTV private room business, strive for the largest number of customers as far as possible, and avoid the situation that nightclubs are deserted. The so-called "popularity first, wealth second" strategy can be adopted.

We will use various marketing and promotion methods flexibly to attract as many customers as possible. Establish customer groups and make use of customers' word-of-mouth, deliberately create momentum and improve the visibility and distinguished image of nightclubs.

Besides its avant-garde decoration style, audio equipment and luxurious lighting, we should pay more attention to atmosphere, characteristics and advertisements, make full use of superior resources, create its own characteristics, introduce advanced management concepts and bring consumers a brand-new concept of comprehensive entertainment services.

The business manager (Mommy) goes to work every day according to the company's attendance system and rewards and punishments according to the company's management system of public relations ladies.

Detailed business promotion plan

Seven. Resource integration

The management of nightclubs includes operation and management. Operation and management are two inseparable parts in the organic whole of nightclub development.

The management focuses on the market and demand, mainly including: market investigation and situation analysis, how nightclubs adapt to the market demand, how to innovate and combine the characteristics of nightclubs, how to participate in market competition, how to open up tourist channels and so on.

The management focuses on specific business activities, mainly including: according to the needs of scientific management, organizing and deploying the manpower, material resources and financial resources of nightclubs to ensure the normal operation of nightclub business and ensure and control the service quality. It can be seen that management determines management, management restricts management, and management is a necessary condition for management. However, management and operation have overlapping concepts. Management includes management, and these two concepts are integrated and inseparable.

It is precisely because management and management are inseparable that management is customarily called management.

All management activities of nightclubs are inseparable from resources, which are used in five aspects:

1, human resources 2, financial resources 3, material resources 4, information resources 5, image resources

<1> Organize and manage the company's existing human and material resources, reasonably and effectively combine and allocate human, material and information resources, and ensure reasonable, scientific and orderly operation.

< 2 > constantly reform and improve the internal management mechanism to create a positive working environment for employees. Strengthen the training of employees' operation skills, adjust sales skills and mentality, and form internal marketing awareness.

< 3 > the supervision and management of on-site operations should be carried out with a meeting before the shift, a patrol during the shift and a summary after the shift. When problems are encountered, they should be solved, and the problems should not be shelved, so as to carry out reasonable and effective management on the site.

〈4〉 Maintain a good working relationship with public relations personnel and coordinate their work with each other.

〈5〉 Recruiting new public relations personnel for a long time, survival of the fittest, without good human resources and good management mechanism, it is difficult to improve performance.

〈6〉 Promote the training of public relations managers on the service characteristics of public relations personnel on a regular basis, so as to satisfy customers' spiritual desires, improve Jiali's service quality, seize new customers and retain old customers.

Eight, nightclub organization and management system (omitted)

Nine, turnover and cost accounting, operating profit and loss points and return on investment.

Estimated turnover of nightclubs: 28 (number of rooms) *0.8 (occupancy rate) =23* (average room per day 1 0,000) month = 600,000.

Catering: 18 (number of rooms) *0.6 (occupancy rate) *850 yuan *2= 18360.

Treatment or attention to detail.

Ten, nightclub management quality management:

1, meaning of service quality: service quality refers to the degree of material and psychological satisfaction in adapting to and meeting the needs of guests in terms of services and reuse value provided by facilities and equipment. Nightclubs from all angles mainly include:

Tangible hardware facilities and intangible software services.

2, nightclub service quality content:

1) Quality of facilities and equipment. Including: the number of a service item; Effectiveness and comfort of facilities and equipment.

In the process of operation and management, nightclubs carry out the concept of "paying close attention to the service quality of nightclubs and enhancing their comprehensive competitiveness". In the era of increasingly fierce competition, quality is one of the important weights for every industry to participate in the competition, and service consciousness has already penetrated into all walks of life. Nightclubs are born to be service industries. In order to enhance the competitiveness of nightclubs, we must pay close attention to the quality of service, which is the core of our work.

2) Implement total quality management, focusing on total quality service management, whole process quality management, total quality management and comprehensive diversification management. Strengthen the quality policy and establish the quality policy mechanism. Specific measures are as follows:

*) Strengthen harmonious and high management consciousness and service consciousness.

*) Establish a service quality information feedback system.

*) Establish a customer feedback system.

*) According to the information feedback system, continuously improve and improve the weak links in service quality. We firmly believe that "only upgrading can be better".

Eleven, focusing on marketing, open the market breakthrough.

Establish a "five-star" corporate image and do a good job in the external publicity of nightclubs and clubs. Especially for the geographical location of nightclubs, the marketing of nightclubs is the most important. It is necessary to establish a marketing-oriented, all-staff promotion concept, and implement target management and plan management. Moreover, every employee is required to cultivate and establish marketing thinking and be good at publicizing our advantages, characteristics, services and brands, including the self-image of enterprises and individuals, so as to achieve the purpose of promoting the sales of all employees.

Twelve. Staff professional quality training

People are the composition and soul of nightclubs. Only high-quality talents can bring vitality and maintain life to nightclubs. Only by continuously introducing high-quality professionals from all walks of life can we ensure the realization of strategic goals. Therefore, this work is the focus of our work at any stage.

We attach importance to professional training, pay attention to the growth and development of employees, improve the basic skills of employees at all levels, ensure that every guest can enjoy the "satisfaction+surprise" service, and ensure that nightclub management is in the best state.

Gradually establish an internal training system, focusing on public relations reception departments, constantly tapping talents, supplemented by various departments, and formulating detailed training plans.

Thirteen, nightclub organization and personnel positions, treatment arrangements (omitted)

Fourteen advertising planning

If you want to win, you must have your own unique business model and business philosophy, highlight the theme of "77" to distinguish it from the fierce competition of peers, enhance your own brand, strengthen your own unique selling point and launch your own entertainment brand.

1, purpose and use:

1) Strive for new and old consumers of "77" entertainment center.

2) Strengthen the brand effect of "77" entertainment center and increase public interest.

3) Cultivate and tap the potential consumer groups of "77" entertainment center.

4) Improve the popularity and reputation of "77" entertainment center, and cultivate and strengthen the loyalty of consumers.

5) Establish a good brand image of "77" entertainment center.

6) occupy more and larger market share.

7) Launch the corporate slogan.

2. Take the lead in strengthening the beach in Xinyu and earn popularity before opening.

1) was born.

Build your own publicity platform and hang large banners on the main streets in the city center to play the role of advertising. Content: Recruit employees and welcome wine merchants to join us.

2) Grab the beach entertainment market.

Shock and create momentum. Archways are set in front of and around the door, and colorful flags and balls are hung.

3) "77" set sail. (Hot opening)

Prepare an opening ceremony. Organize large-scale performances, invite * * leaders and various functional departments to cut the ribbon, so as to create momentum and invite guests and friends from all walks of life to cheer. Invite TV stations, newspapers and other news media to interview and report.

4) membership card. Divided into diamond card, gold card, silver card and VIP card, you can enjoy excellent consumption in "77" enterprises at the same time.

Hui. Supreme VIP card. On further discussion, with this card, you can get the lifetime discount of "77" entertainment center (50% discount for KTV rooms and 20% discount for catering). > formed a strategic cooperation alliance with some influential and membership-based local companies, set up a "credit card consumption alliance", and put forward the concept of "credit card consumption, showing honor" to provide preferential treatment for members in the alliance, while members of the alliance provided publicity support for the company.

Detailed membership marketing plan

3. Strengthen promotional activities to ensure customer loyalty.

After the first stage of high-density activity promotion and hype, a pattern has gradually formed in the hearts of consumers. In the second stage, the promotion method should be gradually changed to strengthen the content of activities, strengthen marketing, promotion and preferential activities, and issue a certain number of vouchers and discount cards accordingly.

4. On the basis of flexible price measures, catering characteristics, thoughtful service and high audio-visual quality, do a good job in market research, formulate a marketing plan to adapt to the market, conduct long-term external marketing publicity, and improve the company's visibility. Such as media advertisements, social performances, TV advertising scripts, entertainment activities, discounts, lottery, etc.

5, strengthening software management can give full play to the role of public relations, miss, service personnel, through the usual work, social publicity; Enhance the company's reputation and brand communication in the same industry.

6. Publicize the foreign guests who have lived in the Alliance Hotel for a long time, and at the same time reach a publicity agreement with other hotel departments to publicize in various forms.

7. Seize every marketing opportunities and launch various activities to promote consumption and expand the market according to different holidays.

8. Shaping corporate image

Create corporate image and start "Love Action". Closely follow the current social hotspots, pay attention to the vulnerable groups, track the people in need of funding, care about news reports, put the consumption mantissa when customers pay the bill into the love box on the spot, and donate all the accumulated love boxes to those in need of funding every month.

Note: Detailed activities are omitted.

77 marketing department

20 12 April 18

The above content is a model essay, please modify it according to the actual situation!