First of all, you need to find out where you are wasting time and effort, because it is difficult for you to choose a topic, output content or typesetting.

You need to make corrections for your particularly time-consuming work.

1. Adapt to the different needs of customers

At the same time, enterprise WeChat should also distinguish between new and old customers in sending information. The information of customers who pay attention for the first time is different from those who subscribe for a long time, and the users who pay attention to the company's business are different from those who pay attention to the society in general.

Second, pay attention to offline promotion

Many enterprises lack methods to develop customers of WeChat WeChat official account, or only pay attention to online advertising and promotion, but in reality, offline promotion is essential, such as scanning corporate stores to pay attention to gift-giving activities, outdoor advertisements, active recommendation on customer contact points, etc., and the effect is often more remarkable than online.

Third, we should master the pushed content

If there is too much information, we will lack the key points, but if there is too little information, it will be difficult to meet the needs of different customers. If you want to tell a customer something important, it is enough to send one message. If it is ordinary information, three messages may be appropriate. There should not be too many pictures in the information, just two or three, and the size of the pictures should be well controlled. The opening speed of graphic information will affect the reading rate of users. You know, WeChat is for mobile phones to read, and users have to pay traffic charges.

Fourth, the content of information should be of quality and worth reading

Pay great attention to the content sent by WeChat WeChat official account, avoid typos, pay attention to beauty and elegance, and modify it for specific user groups if necessary. The content should also be carefully scrutinized, and valuable information should be published, which is generally original and original, and it would be better if it is serialized. Also, the content of WeChat should be kept relevant to the user personally or in the local area, so that users can feel that they are in it, otherwise it is easy to lose interest.

V. Interaction is king

The essence of WeChat marketing is interaction, delivering value, maintaining old customers, influencing new customers and answering questions about information sent by customers. Some enterprises regard WeChat as a propaganda tool and send advertisements on time every day, which lacks vitality.

If conditions permit, offline communication can also be organized for active users, which can form a fan team and spread seeds, which is very beneficial to the development of WeChat WeChat official account.

VI. Make good use of "reading the original text"

Only "reading the original text" can be added with hyperlinks, which can improve the traffic of enterprise websites and customer attention, and can also link previously sent WeChat information.

VII. Do a good job in secondary development

VIII. Pay attention to data analysis

In order to improve the use efficiency of enterprise users, WeChat provides basic data analysis functions, and users can study the acceptance of information and the development trend of users through the platform in the background. Combined with these data, enterprise WeChat operators can sum up experience and learn lessons, improve information editing and adjust content direction more pertinently, and improve the quality of WeChat operation.