KFC entered Beijing, the ancient capital with a long food culture, on 1987, thus beginning its development history in the most populous country in the world. 1987165438+1October 12 KFC's first restaurant in China officially opened in the bustling area of Qianmen. Starting from this, KFC began to explore, learn from China society and market, and gradually build a management model with China characteristics. 1992 The total number of restaurants in China is 10; To 1995, increasing to 7 1. 1996 On June 25th, the100th KFC store in China was established in Beijing. This is a milestone, which indicates that KFC has entered a more stable development stage in China. At the same time, KFC's image in the eyes of China consumers is growing. 1999 according to 16677 questionnaires from the world-famous AC Nielsen research company in 30 cities in China, KFC, the first western-style fast food to enter the China market, was recognized as the "most frequented" brand by China consumers because of its unique food and quality, ranking first among the top ten internationally renowned brands in China. With the gradual enrichment of the company's management experience, the continuous expansion of the workforce and the continuous improvement of the management system, KFC has greatly accelerated its growth rate since it entered the 2 1 century. From June 2000 +2000 10, KFC was the first chain restaurant in China to break through the scale of 400 restaurants. In 2006, 5438+0, 10 developed to 500, and reached 600 in February 2002. 1 1 month later, the total is 800. Up to now, KFC has opened more than 65,438+0,400 restaurants in more than 200 cities in China, which is far ahead in the catering industry in China. Moreover, China KFC has maintained a good economic performance. China Yum Brands, the headquarters of KFC in China, ranked first among the top 100 restaurants in China for three consecutive years. In 2002, the turnover reached 7 1 100 million yuan. Most of them come from KFC. Since 18, KFC has been working intensively in China, forming a high-quality team and a complete management system. At the same time, China KFC has also grown into the first brand with the largest scale and the best income in China catering industry, which has played an important role in promoting the development of the whole industry.