Although the short video is only 60s, every shot of the excellent short video is carefully designed. Just as a director wants to make a movie, every shot has a design. For lens design, use lens script.

Some people may ask, is it necessary to write a script for a short video of more than ten seconds? What the hell is the script? What's the role?

Actually, it's not like this. If you really master the writing skills of short video scripts, you will find that shooting and making short videos is as simple as that.

What is a script?

Simply put, the script is the basis of our video shooting. Everyone involved in video shooting and editing, including photographers, actors, tailors, editors, etc. All their actions and actions are subject to the script.

What time and place, what appears in the picture, how to use the lens, what kind of scenery, and the preparation of the sidewalk are all created according to the script.

It can be said that the biggest role of the script is to make an overall plan for each step in advance. A form will make you get twice the result with half the effort. In short, scripts serve efficiency and results.

If there is no script as the basis for video shooting and editing, you will find that the scene is wrong and you can only spend a lot of time temporarily looking for it again; Then the props are incomplete and the actors don't know how to perform. After the filming, the editor was even more puzzled and didn't know what to edit according to.

After all this trouble, the whole film was basically scrapped.

Of course, the script itself is actually a very complicated and professional thing. For short video shooting, this understanding is enough. If you need to know more about video scripts, I suggest you find some books to learn.

What does this script do?

For nearsighted videos, scripts have two main functions:

1 to improve the efficiency of video shooting

This has actually been mentioned before. The script is actually the outline and framework of short video shooting.

With this outline and framework, it is equivalent to preparing a process guide for subsequent shooting, editing and props.

Just like writing an article, when reading, the teacher will advise us to make an outline before writing an article, and then create according to the outline. This way the thinking is clearer and the efficiency is faster.

2. Improve the quality of video shooting.

Although most of our short videos with goods are around 15 seconds, the longest video will not exceed 30 seconds.

However, if you want high basic traffic and high conversion rate, you must carefully carve the details that appear in each video. Including the scene, scene layout, the preparation of actors' costumes, the design of lines and expressions; There is also the cooperation of music, the presentation of the final editing effect and so on. These are all presented through scripts.

1, script preparation

Before writing your short video shooting script, you need to determine the overall content and process of your short video. Mainly includes the following aspects:

1, shooting positioning: In the early stage of shooting, we should position the expression of the content, such as whether you want to make a short video, food production, clothing or a short story.

2. Shooting theme: The theme is determined by the content. For example, clothing wear series, shooting a single color collocation of a dress, this is the specific shooting theme.

3. Shooting time: The shooting time is determined for two purposes. One is to make an appointment with the photographer in advance, otherwise it will affect the shooting progress. The other is to determine the shooting time and make it a landing shooting plan. There will be no procrastination problem.

4. Shooting location: The shooting location is very important. Whether to shoot an indoor scene or an outdoor scene. For example, wild vegetables should be selected in green mountains and green waters, and ordinary family kitchens or open kitchens should be selected for indoor scenes. These need to be determined in advance.

5, shooting reference: Sometimes the shooting effect we want is different from the final effect. We can find similar proofs to communicate with photographers, which scenes and shots you want; Photographers can make content according to your needs.

6. Background BGM:BGM is a necessary part of short video shooting, and it is very important to choose appropriate music according to the scene.

For example, online celebrities should choose pop and hip-hop fast-paced music to shoot handsome guys and beautiful women, and beautiful vlog music should be chosen to shoot Chinese style, and the pace should be slow.

Shooting sports style videos requires choosing rhythmic music with clear rhythm and bright drums, shooting parenting and family dramas, and choosing light music and warm music. We need to accumulate a lot in this respect and learn how others choose BGM.

2. Script method

In shooting the script, we should carefully design every shot. Today, I will mainly explain it from six elements: lens, scene, content, lines, duration, lens transportation and props.

1, shooting scene: Which one should I use when shooting: field of view, panoramic view, middle view, close-up view and close-up?

Take shooting people, vision is the whole person and environment in the shooting picture, which is often used to show the time, environment, scale and atmosphere of the event. Just like some war scenes.

Panorama is closer to the foreground, showing the whole body of the characters in the picture to show the whole body movements of the characters or the relationship between the characters.

Mid shot refers to the part from the knee to the top of the head in the shooting task, which not only allows the audience to see the expression of the characters clearly, but also helps to show the body movements of the characters.

Close-up is to shoot the part from the chest to the head of the character, which is very beneficial to express the expression and expression of the face or other departments of the character. Even our subtle movements.

Close-up is to shoot people's eyes, nose, mouth, fingers, toes and other details, suitable for showing the details that need to be highlighted.

2. Content: Content is to present what you want to express through various scenes. Specifically, it is to split the script and split the content in each shot.

3, lines: lines are prepared for the camera expression, which plays the role of finishing touch. In this place, I want to tell you that the short video of 60s should not exceed 180 words, or it will sound particularly tired.

4. Duration: Duration refers to the duration of a single shot, which is clearly marked in advance so that we can find the key points and increase the editing efficiency.

5. Mirror transportation: Mirror transportation refers to the way the lens moves. From near to far, both translational and rotational propulsion are possible. Let me give you a detailed explanation of some mirror-carrying skills often used in short video shooting:

Push forward and pull back: refers to moving the lens close to or away from the subject at a uniform speed. Pushing the camera forward is to gradually change the scene from a distant view and a middle view to a close-up view or even a close-up. This method of moving the lens is easy to highlight the main body and can gradually focus the viewer's attention.

Move the mirror left and right: you need to keep the camera position unchanged when shooting the surround lens. By holding the stabilizer and rotating around the subject, moving the mirror back and forth is like patrolling the field of vision, which can highlight the subject, render emotions and make the whole picture more tense.

Low-angle mirror: Low-angle mirror is to simulate the pet's perspective, so that the lens can shoot at a low angle or even close to the ground. The closer to the ground, the stronger the sense of space will be.

Low-angle shooting can also focus more on a certain part. The most common thing is to walk with legs. This kind of lens can be said to be tried and tested in many scenes!

In fact, there are many ways to transport mirrors. When you can skillfully use the stabilizer, you can add other elements to the basic mirror movement to make the lens look cooler and more energetic.

6. Props: There are many ways to choose and many ways to play, but it should be noted that props play the role of finishing touch, not gilding the lily. Don't let it rob the subject.