8 years of marketing letter creation experience, summed up the six veins of the divine sword, to help you will be the sales copy of the closing power to enhance more than 3 times ....
Want to create a network explosive extreme, in addition to a good product, the creation of a powerful sales copy is equally important, Wuji brother summarized many years of experience in writing product marketing letter, and we share the 6 keys:
One, put forward the question
Questioning the title of the title is more likely to arouse the curiosity of the user, and at the same time also increase the interaction with the audience to bring the distance closer.
This kind of title is more applicable to the daily will be discussed by everyone, easy to produce opposing views of the content.
Second, arouse curiosity
This type of title is often with "rare", "scarcity" and other labels, which will allow users to see the user to produce "what's going on? ", "How have I not seen" curiosity, this type of video title generally go hunting and contrast road, for example, is "planting the moon on earth" (hunting), " Romance of science students" (contrast) and so on.
Three, listing numbers
Titles with numbers are characterized by logical clarity, which will make your title look more convincing. This type of video is generally related to the value of the acquisition, often appear 2 sets of numbers are very different, such as "thousands of words" and "2 minutes", "100 kinds" and "1 minute", and this feature will make the user to produce "watch and earn" the value of the acquisition of psychology.
Four, combined with hot
Hot is the highest degree of discussion in a period of time, so the title even on the hot, it is very easy to trigger the video heat, increase browsing and commenting, which is also commonly known as "rub hot".
Fifth, the celebrity effect
and hot similar, compared to hot, celebrity effect is more durable, less limited in time, the same title with a celebrity, it is also very easy to trigger heat and discussion.
Sixth, cause *** Ming
This type of title will generally insight vertical user characteristics and psychology, choose a thing that we have experienced into the title, can cause the user's thinking, reflecting, memories, so that the user to find "*** Ming", thus causing interaction.
Seven, awakening emotions
This type of title is characterized by a number of emotional words, such as the following examples of "soft heart", "good cry", the same way there is "heart-warming ", "tears" and so on.
Eight, the role of bringing
In the title directly target groups is the characteristics of such titles, such as "people are experiencing", "all women", and then some of the "workers", "dry", "dry", "dry", "dry", "dry", "dry", "dry", "dry", "dry". ", "dry rice people" and other groups of adjectives, the user will quickly locate themselves in these groups.
Nine, set the suspense
Ten, list the time
The title of the concept of time, it is easier to make the user to produce associations and emotions, generally emphasize the immediacy of the use of "just now!", "just now", "just now", "just now", "just now", "just now", "just now", "just now", "just now", "just now" and so on. , "just now", "right now!"
These are the words that are used to emphasize the immediacy of the situation.