Five tanabata activity plans 1 1. Activity theme
Love each other and love Tanabata best.
Second, the activity time
August10-August 20th
Third, the planning theme
1, Tanabata should distinguish Valentine's Day, from the caliber of communication to the organization of activities, based on the feelings between husband and wife.
2. The whole planning theme revolves around "emotion, love and family" to realize the integration of activities and marketing activities.
Four. Activity content
1, Love each other, Love Tanabata the most-"Me and My Love" large-scale solicitation activity (August10-August 17)
Remember your first photo? Do you remember the promise you made in front of your relatives and friends? Xxx "Me and My Lover" large-scale collection activity kicked off. From now on, we will collect the earliest wedding photos and the earliest wedding promises ... (Welcome party planning book). After the event, the wedding time will be arranged according to the photo shooting date.
The earliest wedding photos were 5, and the owner of each photo rewarded XXX with exquisite gifts from 200 yuan;
The earliest marriage promises were five, and the owner of each promise rewarded xxx with exquisite gifts worth 200 yuan.
Photos (made into a booth after collection, and the original photos will be returned to me)/promised to be signed by customers by hand, made into a booth, and displayed at the event site of ZTE Square.
Person in charge:
2, care about each other, the favorite Qixi -XXX pedestrian street to wear the basic upper limit of the current price of 77% off. (August1August-20, limited time discount, announced live)
Pedestrian street is responsible for negotiation and implementation.
Docker:
3, care about each other, love Tanabata -XXX large-scale cultural performances, wonderful live activities.
August 17- 19, xxxxx Square, wedding show;
August 17- 19, wedding show in xxxxx square;
August 12, August 19, xxxxx square-a series of activities of the century Taihua culture year;
Person in charge:
4, care for each other, love Tanabata-Wanzhi Crane is sincere.
Xxx Xintiandi Pedestrian Street welcomes 10,000 paper cranes to Qixi Festival. In the early stage, xxx employees can fold by themselves, and the materials used will be reimbursed by the company. On Qixi Day, paper cranes' paper and pens can be prepared at the scene, and customers can
Under the guidance of the staff, they folded paper cranes to express their wishes for love and a happy life, and finally hung them on the pedestrian street-Zhongxing Square.
On the afternoon of August 7th, a notice was issued, requiring employees in the pedestrian street to fold paper cranes first.
Person in charge:
The first stage: the registration period is from August 10 to August 26th.
Interested parties can register at xxx general service desk, Century Taihua Plaza general service desk and Xinhe supermarket service desk;
The second stage: the blind date stage
On September 2, xxx held a large-scale villagers' meeting, and the company personnel made a list of applicants.
Person in charge:
6. Love, love Tanabata-what to give your lover!
From August 17 to August 20, if you spend more than RMB 100 in xxx, you will be given a special discount card of Lan Zhi Huafu, a famous flower shop in Weifang. * * * 65,438+0,000 yuan, you can enjoy the special planning service of delivering flowers to your home for free.
7. Love each other, love Tanabata best-couples love contest (19: 00 in the evening of August 18)
Husband and wife love contest, Qixi party, held in Zhongxing Square: released in advance through the media, invited 10 couples to participate in the husband and wife love contest, which is more tacit, talented and skilled.
Jewelry and cosmetics manufacturers are invited to increase title sponsorship, and the time limit for event gifts, background editions, performances and jewelry categories is 60%.
Qixi activity plan 5 2 I. Activity background
Tanabata is the most romantic day of the year. On this day, infinite tenderness is released, sincere desire and expectation wait for the answer, and the collision between hearts leads to eternal love in generate.
Tanabata is a typical Valentine's Day in China, but in recent years it has become a festival that young people in China look forward to every year. On this day, couples will arrange many activities to celebrate this special festival. In this way, Qixi Valentine's Day has become the peak of consumption. In order to improve their popularity, many businesses actively seize this opportunity and engage in various promotional activities. Similarly, we are no exception. We must seize this opportunity.
Second, the activity name:
Oriental Plaza "Love Around" Valentine's Day True Love Party
Third, the theme of the event
Rose mood, love you and me
Theme interpretation requirements: take "simple but impressive" as the design idea, combine the emotional process of lovers from acquaintance to love, and create a romantic, warm and strong Valentine's Day atmosphere through interactive games interspersed with programs, reveal the true meaning and expression of love, let people participate and enjoy it happily, and learn to express love, cherish love and care for love.
At the same time, it provided a stage for young couples to express their feelings and an opportunity for interactive get-together, created a happy scene of "love is around", triggered the thinking of "harmony and care", and then introduced the theme of this activity.
IV. Purpose of the activity
(1) On such a romantic day, we send sincere wishes with practical actions, and wish all lovers in the world will be well, grow old together and be happy.
(2) Improve the popularity of Oriental Plaza through activities, reflect the humanistic care of the Plaza, and enhance the brand awareness and reputation of Oriental Plaza in terms of lifestyle.
Verb (abbreviation for verb) time and place
Time: the seventh day of the seventh lunar month in 20xx.
Venue: Oriental Plaza Grand Stage
Organizational structure of intransitive verbs
Organizer: xxx
Organizer: xxxx
Seven. activity
Mainly divided into the following four basic links:
Interactive games in each theme link are interspersed with guest performances to connect.
1, ★ unique, show love ★
Opening program: Love is Expressed —— Guests perform classic love songs in duet (omitted)
Interactive game: Love is interactive-Speak out your love loudly, the song Solitaire (male and female pull songs) (omitted)
Participants: the host and the couples selected on the spot.
Prop requirements: wireless microphone, small gift, whistle or small palm, etc. (omitted)
2.★ Unique Tibetan love ★
Connection program: Love is in the heart-guests perform modern dance (omitted)
Interactive game: Love is a surprise-mysterious gift, confession of truth (omitted)
Participants: people who want to surprise each other with their carefully prepared gifts on Valentine's Day.
Prop demand: gifts and flowers given by couples (omitted)
3, ★ Unique treasure
★ Connection program: Love is giving —— Love poem recitation or emotional story telling or sketch by guests or hosts (omitted)
Interactive game: Love lies in tacit understanding-the heart is in harmony, and the degree of tacit understanding between couples is tested through tests (omitted)
Love lies in being careful-one in a hundred, and testing each other's familiarity through the identification between lovers (omitted)
Love is to cherish-empathize, and simulate the scene to make couples feel the importance of each other's hearts (omitted)
Participants: enthusiasts and interested audiences.
Prop demand: multiple uniform couples' shirts. Looking for suitable couples can get a set of couples' clothes to wear in activities (omitted).
4.★ Unique and eternal love ★
Connected Program: Love Forever —— Guest of Folk Music Performance (omitted)
Interactive Games: Love lies in Commitment —— Declaration of Truth, Large-scale Solicitation, Affectionate Transmission and On-the-spot Report (omitted)
Love is in the same heart-through * * *, Qi Xin works together to overcome obstacles and build a love hut belonging to two people (omitted)
Participants: enthusiasts and interested audiences.
Prop requirements: building blocks, rubber ropes, baskets, tables, etc. (omitted)
Eight, organize the implementation:
1, activity organization
xxx
"The only one? Show love ","only? Hide love ","only? Cherish ","only? The planning of the "Forever Love" section is implemented through consultation among various institutions.
2. News public relations
Xxx is responsible for inviting the leaders of relevant guidance units,
And is responsible for contacting and organizing reports to news organizations.
It is planned to invite major news organizations such as xx Radio Station to cover and report.
3. Capital goods:
Xx Plaza provides funds for activities and is responsible for venue arrangement and related matters.
Qixi activity plan 5 3 1. Qixi Day: Put in appropriate fruits.
The method of proper fruit is: first, put sugar into a pot and melt it into syrup, then mix it with flour and sesame seeds, spread it on the table, let it cool, cut it into squares with a knife, and finally fold it into spindle-shaped proper fruit embryo and fry it until golden.
Second, at noon on Tanabata: "Throw a needle to try to be smart"
Put a basin of clean water in the sun, prepare a needle coated with grease, and throw the needle on the water. Under the action of tension, the oil needle will float on the oil film on the water surface. There will be all kinds of needle shadows under the water. You can judge whether you are skilled or not by looking at the needle shadow. As the old saying goes, the simple shape of the needle shadow "as thick as a hammer, as thin as silk, as straight as axis wax" means that the hand is clumsy, but there are complex shapes such as "moving like clouds and scattering like flowers". Congratulations, you are a convenient and careful mm.
It's too hot at noon, so you can put it around 10: 00 a.m. or 3: 00 p.m. when the weather is sunny but not scorching.
Third, Tanabata Blue Night:
1. Yue Bai:
On the blue night of Tanabata, Yue Bai took a bath. I'm afraid it's not easy to wash your hair with sap now. After all, cutting bark and extracting sap should be regarded as a counterexample of environmental protection. Just pick a few leaves and put them in the bath soup. Put on light summer clothes after bathing, and recommend Hanfu and traditional national clothes. The gauze skirt is more in line with the atmosphere of the moon festival. Sisters had better get together outdoors, put a few small boxes, put simple seasonal fruits and appropriate fruits on Tanabata. , burn incense, light clothes flying, quietly confide in the moon.
2 Qiao Qi Club
Needle piercing requires skill-the most traditional begging activity is needle piercing. In ancient times, clever needles were generally porous needles, but now they have yet to be commercially developed. Now seven stitches can be combined, and one stitch is victory.
The test of loving spiders is skillful-everyone puts a small spider he has prepared (in view of the difficulty in catching it at night, it is recommended to prepare it in advance) in the box, and while covering it, he reads: "The new makeup of the Weaver Girl on Tanabata, choose it to hide in the spider silk box. The Ming dynasty formed an exquisite network; Let's see who Qiao Niang is ... the next day, we will watch weaving. If it is round and dense, it is a good sign. Note: Remember to release the poor little spider in time.
3 Tanabata entertainment customs
-Nail dyeing: For girls, nails can be dyed in a natural way. The Danke dyed by Impatiens balsamina is not only environmentally friendly, but also more interesting than the nail polish of organic compounds. The method is very simple: prepare some alum, finely grind it into powder, mix it with mashed impatiens petals, apply it on your nails, and wrap it in cloth for about 2 days, during which you can change it several times to let your fingers breathe.
-Making clay sculptures: As the inheritance of ancestral customs, making clay dolls for grinding and drinking is naturally a classic handicraft of Valentine's Day in China. Holiday leisure does not always depend on commercial purchases. Self-learning clay sculpture craft is a very interesting entertainment in itself. Grinding drinking music is a kind of Buddhist body protection. Look at its appearance and shape and learn Buddhist knowledge by the way. Why not? Clay figurines are naturally seven-up toys, and the modeling space has no edge. Do it by yourself, with your lover, and with your children. Mud on your face, happiness in your heart. Merchants can also develop and let more and more colorful Qixi dolls return to our market and our hearts.
4 sister alliance
In ancient times, there was a custom that Seven Sisters got married under the moon in Jin Lan. It is said that the sisters who formed an alliance on this night have a long friendship.
5 Valentine's Day
On what occasion, see this lover? The lantern sea of Shangyuan and the starry night of Qixi are unforgettable feelings and memories for girls. Liu Yong's ci, Qixi scene. May heaven and earth enjoy it, every year tonight ... Tanabata is a festival for lovers all over the world. Here are some recommended activities:
-Wash your hair with sap and dye your nails with flowers and plants.
If gg washes his hair and dyes his nails for mm personally, it will naturally be more romantic and warm-
-A game
As mentioned above, on the first day of July, we began to prepare a small wooden board, sprinkle a thin layer of soil on it, gently spray water to make it moist, and evenly sprinkle vigorous grass seeds. When Qixi grass sprouted, gg and mm began to make huts together. People in Tian She ... don't think this game is naive. What you are preparing tonight is the paradise in your heart. ...
-Looking up at the starry sky, Tianhe whispers.
It must be very artistic to hide under the melon shed in the middle of the night and listen to Penny and the Weaver Girl whispering to each other. They look up at the deep and vast starry sky together and let the starry sky Tianhe witness love.
April 9th is a traditional festival in China-Qixi Valentine's Day. According to an ancient legend, the seventh day of the seventh lunar month is the day when Cowherd and Weaver Girl meet at the annual Magpie Bridge for marriage. By extension, especially in recent years, Qixi Valentine's Day has become a special festival for contemporary fashion men and women to pursue fashion and express their love, similar to Valentine's Day on February 14.
In order to create the operating characteristics of KTV and fully embody the operating style of KTV, according to the current operating situation of the company and the changes in Zaozhuang citizens' entertainment market, the following activities are specially planned for the consumer groups of Qixi Valentine's Day.
★ Activity theme
"Valentine's Day on Chinese Valentine's Day KTV brand-new fashion theme party activities"
Love shock wave looking for the goddess in your heart
★ Activity time
8 and 9 August
★ Activity purpose
1, through this activity, improve the brand appeal of KTV in Zaozhuang catering and entertainment market;
2. The average daily turnover increased by 80%.
(After the activity, the Finance Department will report the activity results to the General Manager. )
★ Activity concept
This activity draws lessons from the effective promotion methods in Beijing, Shanghai, Shenzhen, Hangzhou, bars and other places, and combines the experience of local entertainment places to plan and integrate the consumption psychology of fashionable urban men and women who like to find passion and fresh excitement. The activity adopts the way of making friends on a large scale, and encourages guests who come to KTV to try to talk with "strangers". By carefully and strictly controlling the procedure of making friends, I believe that we can definitely create a cheerful and fresh lifestyle of clubbing (see item 6 of the planning case for specific control methods, the first wave of love shock).
★ Activity method
1. Integrate the customer resources of all departments of the company, and uniformly release the event information to the guests in the form of short messages;
2. Publish the activity information, contents and methods to the guests who recently visited the company through outdoor advertising, DJ station (a KTV DJ can be invited), LED display screen and private room computer.
3. Carefully arrange the venue and strive to create a romantic and beautiful holiday atmosphere;
4. This activity takes the lobby on the first floor of KTV as the activity center, supplemented by private rooms;
Any female guest who comes to KTV on the 2nd can get a rose at the bar.
6. When you come to the store and open a private room, you will get two chocolates.
★ Activity content
● The first wave of love shock: "Find the goddess in your heart" (to be considered emphatically)
1. campaign slogan: resolutely talk to strangers;
(2) The store designs its own dating cards, male (green) and female (pink); The contents of the appointment card include: name (nickname), age, hobbies, work, and requirements for him/her;
(3) After the guest finishes the table/room, he will give the guest a friend card to fill in;
4. The guest can observe and then entrust the waiter to send the friend card to his favorite;
⑤ If both parties are interested, they can communicate with each other through waiters and start dating;
● The second wave of love shock: "Show off yourself, hot MM call order" (this plan includes the hall and private room). Our store will arrange special personnel to observe the female guests present that night. If you find a beautiful young girl, you can inform your subordinates to invite her to perform a simple performance at a specific time (the host and performance time will be arranged separately). After the performance, we can get a special cocktail card from our store, and we can get the designated cocktails in the cocktail bar with the wine card (the choice of this activity will be made by
● Love strikes the third wave: "True confession"
KTV can provide couples who patronize KTV on Tanabata Valentine's Day with the opportunity to express themselves loudly on DJ. And get a bottle of champagne (how can you not touch her/him on a special day? )
● The fourth wave of love shock: "romantic passion" (this plan includes hall and private room)
During the activities on August 8 -8, anyone who spends more than a dozen bottles of beer or more than 300 will get a lottery ticket at 0: 00 on August 9, and so on. Draw a lottery ticket on the spot.
First prize: one room in Guo Xue Hotel, one room per night.
Romantic decorations and a bottle of champagne;
Second prize: one for each of the three digital MP4s;
Third prize: a box of chocolates for ten people.
(Specific implementation arrangements will be decided separately)
★ Scene layout
1, gate:
(1) Doors and windows: two billboards indicating activity information;
(20xx Valentine's Day Activity Raiders: KTV invites you to participate in the KTV Qixi Valentine's Day party with your partner, speak out your love loudly, let everyone witness your love, and express your love with your sweet love. )
2 door glass: intimate shape, rose pattern;
③ Gate: decorated with pink balloons.
2. Hall:
① In the center of the lobby, a heart-shaped signature wall made of wooden boards is surrounded by roses;
2, aim at the marble wall of the fence on the second floor of the gate to do ink-jet carving: Valentine's Day KTV new fashion theme party activities love shock wave to find the goddess in your heart;
3. Stair handrails are decorated with red roses;
3.hall:
1.DJ stage: the front panel is decorated with colorful roses, and the foam carving: "You are my rose, you are my flower";
② Silver reflective characters are engraved on the fence around the hall. Different sizes:
Tang Poetry 1: The umbrella in front of Qiaoqi Building is sunny, and the crescent moon is mixed with two stars;
The girls next door are learning from each other, vying for the golden pot to give birth to him.
Tang Poetry II: On the seventh day of July, in the Palace of Eternal Life, we secretly told each other in the quiet midnight world.
In heaven, let's be two birds flying together forever, and on earth, let's be two trees linked together forever.
Song Ci III: Bo Yunqiao, flying stars spread grievances, and the Milky Way is dark.
There are countless people in the world.
Gentle as water. Ritual is like a dream, forbear to return to Gu Qiao?
If the relationship between two people is long-lasting, it is still a matter of time.
The pillars of the hall are decorated with roses and heart-shaped patterns.
4. Private room:
(1), put a rose on the table in each room;
② Place an activity plan and detailed rules in each private room.
★ Activity arrangement
(1), the planning department modifies the plan according to the general manager's opinion and prepares to implement it;
(2) The Marketing Department shall make and install the advertising rack according to the drawings before 23rd;
(3), the hall department, private room department to deploy personnel to cooperate with the painter to do a good job in No.23 cloth field;
(4) The Finance Department arranges to distribute lottery tickets and prizes and purchase activity cards;
⑤ DJ station in the hall and the program department arrange the adjustment of music route and program during the activity, and report it to the general manager's program on the 24th;
Before 6.23, the Marketing Department will contact the advertising space and Guo Xue Hotel to arrange rooms and meals;
⑦ The planning department will put in activity advertisements (including outdoor and computer) and design various cards before 22nd;
⑧ All departments of our store made overall arrangements and unified the rehearsal activities on the 24th.
★ End
Qixi activity plan 5 5 ★ activity planning
Creative activity: Valentine's Day on Tanabata, a thousand-year-old love classic in China. With the invasion of western culture, it is gradually forgotten by people. Fashion trend element-retro.
Activity Orientation: Tanabata, China's own Valentine's Day.
Theme: Tanabata-China traditional Valentine's Day, romantic hand in hand.
Target audience: unmarried men and women with high quality and high income.
Activity time: Qixi night. 18:30 - 20:30
Venue: Bund Fashion (Yong 'an Road, Hexi District)
Number of applicants: 50 men and 50 women, *** 100.
★ Feasibility analysis of activities: (omitted)
★ Implementation scheme:
1: Male and female couples whose personnel require college education or above and whose salary is more than 20xx ~ 3000 yuan.
2. Publicize through newspapers, posters and other media to arouse people's awareness.
3. Advertising design needs novelty and refreshing visual sense (it is recommended to use the concept of professionals). In terms of publicity, it reflects the serious and responsible attitude of this activity, enhances the trust of enterprises, and shows the difference from other similar activities.
4. This activity is dominated by middle and high-level personnel, so in terms of activities, the site layout should be elegant and warm, reflecting elegance, taste and standards. The atmosphere created by the host (recommending professionals) is relaxed and pleasant, at the same time, it can actively mobilize the enthusiasm of the guests, give them ample opportunities to show themselves and increase their attraction, so as to achieve the original purpose of participating in this activity.
5. The office staff is responsible for the registration of applicants and the management of materials.
6. In order to ensure the authenticity of the information and reduce the audit of the company, the applicant must take the work unit as the main carrier.
7. Customer service personnel verify the reliability of the applicant's identity in a hidden way through the applicant's work unit without revealing the applicant's privacy.
8. The qualifications of all personnel in this activity are reserved for later activities.
9. After the event, the customer service staff will pay a phone call back to show the company's sense of responsibility and service, and absorb the relevant questions raised by the applicants to lay a good foundation for the weekend dinner.
★ Activity content:
1: game interaction
Talent show (it can be drama performance, singing or other talents)
The requirement of plot performance is to interpret the modern version of the ancient love story (courtship). Based on the love story of Cowherd and Weaver Girl. People who participate in the performance can get souvenirs.
2: 100-person needle-threading competition
Ask for a partner. The requirement is that whoever wears the most needles within the specified time will win the final victory. You can win the grand prize on the spot-a pair of diamond rings.
This link is based on the activities organized by people in the ancient Southern and Northern Dynasties to commemorate the wisdom and intelligence of the Weaver Girl. Formerly known as "Tie a colored thread and wear a seven-hole needle". You can see the tacit cooperation between lovers and the ingenuity of girls.
Since it is a traditional Valentine's Day in China, there should be traditional cultural factors in China. This shows the intelligence of women in China.
★ Site layout:
Considering the fashionable scene environment on the Bund, we don't make too many tidbits, just make a simple decoration with ribbons, paper cranes, flowers and candles, and create an effect with lighting.
Ribbon: Tie a flower ball to the ceiling with a ribbon and stretch out four frames. Hang colored strips, paper cranes and petals on the shelf.
Paper crane: Make two garlands under the flower ball and hang paper cranes.
Light: A small light source is hung on the garland of the paper crane. Because the venue itself is dimly lit, the stage effect needs two spotlights.
Flowers: place lilies and orchids in a prominent position on the website.
Candle: put a candle on each table. Set off a romantic atmosphere.
★ Equipment required for activities:
Number plate (designed as a heart), TV, DVD(VCD), microphone, stereo, special love song disc, recent pop music, wires, lamps, origami, candles, host, staff, needle and thread (to be on the safe side, it is best to make it bigger, without needle tail, and the thread should be thicker accordingly. The thread should be woven in at least three or four colors, and every Shuang Yi meter is enough.
★ Activity promotion:
Publish newspaper advertisements and posters.
The specific media can be daily news or holidays 100.
The publicity time is about one week.
● Publicity language
Tanabata, China's own Valentine's Day.
In memory of forgetting.
Remember the immortal legend with actions.