There are many new retail enterprises, such as Boxma Xiansheng.

Box Horse Fresh Life is a new retail format that Alibaba completely reconstructs the offline supermarket. Box horse is a supermarket, a restaurant and a vegetable market, but such descriptions seem to be inaccurate. Consumers can go to the store to buy, or they can place an order in Box Horse App. One of the biggest characteristics of box horse is fast delivery: within 3 kilometers near the store, it will be delivered to your door in 31 minutes.

On July 4th, 2117, Alibaba Chairman Jack Ma and CEO Zhang Yong and others tasted freshly baked seafood in Boxma Xiansheng. "Box Ma Xiansheng" has been in low-key preparation in Ali for more than two years.

With Jack Ma, Chairman of Alibaba's Board of Directors, visiting the store, this unknown "son" of Ali was pushed into the spotlight and officially became a new member of Ali's "Zoo" after Tmall, Rookie and Ant Financial.

Need to know:

New retail is a new retail model that enterprises rely on the Internet, upgrade the production, circulation and sales process of commodities by using advanced technical means such as big data and artificial intelligence, and then reshape the business structure and ecological circle, and deeply integrate online services, offline experiences and modern logistics.

through the continuous integration of online and offline, new retail can transfer online traffic to offline stores, increase user activity, provide new development impetus to offline stores, and consumers will get more professional services.

For better products, enterprises need to create a brand-new retail format with the help of commercial features such as communication ability, data power and socialization in the Internet era. In a word, the new retail will bring a revolutionary change to the whole retail industry.