2022 "May Day" holiday, culture and tourism market stable and orderly, "micro-tourism" "micro-vacation" has become the mainstream, "cloud show" "cloud performance" has a sound and colorful. The cloud show" "cloud performance" has a sound and color. The data center of the Ministry of Culture and Tourism calculated that in 2022 "May Day" holiday five days, the national domestic tourism travel 160 million people, a year-on-year decrease of 30.2%, according to the comparable caliber recovery to the same period before the epidemic 66.8%; realize the domestic tourism revenue of 64.68 billion yuan, a year-on-year decrease of 42.9%, a recovery to the same period before the epidemic 44.0%. The same period of 44.0%.
Increasing the supply of excellent cultural products and high-quality tourism products to meet the needs of the masses on vacation
Placing the supply of excellent cultural products and high-quality tourism products on the premise of the implementation of the epidemic prevention and control requirements to prevent excessive gathering of tourists and to meet the needs of the masses on vacation, the Government of the People's Republic of China (PRC) has been working on the development of a new tourism policy to promote the development of a new tourism industry. This year's "May Day" holiday, the national **** 8716 A-class tourist attractions normal open, accounting for 61.3% of the total number of A-class tourist attractions. The Ministry of Culture and Tourism launched the "countryside four good scenery - spring and summer long everything and show" national rural tourism boutique line 113. Fujian launched the "spring back to the blessed land 'art' start" theme of arts and cultural activities, launched more than 150 online and offline performances and exhibitions and other activities. Jiangxi to carry out the "Red May and start again" culture and tourism publicity and promotion season activities, including the provincial level, four major activities and municipal supporting activities **** more than 1,000. Xinjiang combined with the "Meat Festival" organized 120 tourism activities and 87 cultural and artistic activities. Localities further increase the efforts to benefit the people and enhance the people's sense of gain. Guizhou to arrange 10 million yuan of funds issued in 2022 colorful Guizhou culture and tourism consumer vouchers, the introduction of state-owned A-class tourist attractions 50% discount on tickets, discounted tickets and a series of preferential initiatives. Sichuan to carry out the "May Day good place to go comfortably walk Sichuan" activities, the province's 122 charges tourist attractions to implement discounted tickets, discount packages and other preferential measures. Chongqing held a "Chongqing people tour Chongqing" - tourist attractions benefiting the people, the city's 35 districts and counties, 94 scenic spots to launch ticket discount activities.
Two, urban and rural residents travel the spatial distance, stay time and consumption of active further contraction
Epidemic prevention and control policy dynamic adjustment of the national scope of urban and rural residents travel and leisure consumption has a greater impact. Jiuzhaigou, Hangzhou West Lake and other scenic spots have a substantial decline in passenger flow compared to previous years. The average occupancy rate of Sanya hotels was 20.57%, down more than 60% year-on-year. City parks, open scenic spots and suburban villages around the main leisure demand, the main source of urban residents from the city to the surrounding leisure space transfer. Treading green flowers, lodging vacation, non-heritage experience, countryside camping has become the mainstream of the market, the family and children leisure self-driving tour is unabated. Jiangsu, Shanxi, Hubei and other places based on the characteristics of the proximity market to launch a series of special products, local tours, rural tours and exquisite camping and other outdoor activities have become the preferred choice of the public. During the holiday period, 318 Sichuan-Tibet route, Hulunbeier grassland line, Hainan Island Line, Gannan-Longnan ring road, Shangri-La, Guangdong coast, Yi Zhao highway, Qing-Gan big ring road, Qiandao Lake and other areas, by virtue of the unique natural scenery by the driving tour enthusiasts welcome.
Three, the heat of rural tourism, local tourists to become suburban lodging, campground consumption of the main
Peripheral tours around the outskirts of the countryside to drive the heat of rural tourism warming, the mountain residents lodging, flowers and fruit picking, farming research and learning, such as the green, healthy leisure experience is highly favored by tourists. The family group-style picking, barbecue, picnic and other leisure methods increased significantly, the characteristics of the resort-type lodging, farmhouse drive tourism consumption, the price of lodging around the steady rise. Visitors to the B&B hardware and software quality to put forward higher requirements. Camping has become a trend, with "flower viewing + camping", "caravan + camping", "open-air concert + camping", "travel photography + camping "
These are the first time I've seen a camping site in the world, and it's been a long time since I've seen one.
Fourth, the local tourism product innovation and upgrading, "cloud show" "cloud tourism" rich culture and tourism experience form
The market main body active innovation rich holiday market. Luoyang Luanchuan Wangfu Bamboo Sea, Hangzhou City God Pavilion scenic area and Wushan Scenic Area, Nanjing Dazhongnian Temple Ruins Park, Gansu Hekou Ancient Town and other places to create a live outdoor script to kill the tourists through the dress, according to the task of the main line touring the entire scenic area, the innovative recreational scene has been praised by tourists. Epidemic prevention and control normalization, a large number of offline activities to online, Henan launched the "cloud show" "cloud tourism", held online series of performance activities. "Anhui Culture and Tourism" WeChat public number to launch online thematic publicity activities, so that the public cloud travel Jianghuai beautiful scenery, feel the unique scenery of the Jianghuai land. Guangzhou, through the rural tourism season activities, invited netroots bloggers, travelers, photography enthusiasts, media representatives to go to the depth of the Guangzhou countryside picking, through the way of live broadcast to show the beauty of the countryside. The first time I saw this, I was able to see a lot of people who had been in the same place for a long time, and I was able to see a lot of people who had been in the same place for a long time, and I was able to see a lot of people who had been in the same place for a long time.
Fifth, Jiangxi Province, May Day holiday culture and tourism market operating characteristics
1, around the culture and tourism consumption preferential policies. During the holiday period, around the intensive launch of a number of heavyweight cultural and tourism consumption preferential policies to promote cultural and tourism consumption to accelerate the recovery. Such as April 29 to May 31, Yichun City, county governments at the same time to launch the "five move the whole city Yiyou Yishoubuy ten million consumption vouchers free of charge" as the theme of the series of cultural and tourism business activities, activities during the city *** integration of financial funds more than 3,000,000 yuan, the focus of the investment in the super, scenic spots, characteristics of the lodging, theaters, and other areas, to guide the majority of the public consumption. The majority of the public local consumption.
The city of Ganzhou municipal arrangements for 10 million yuan issued Ganzhou culture, tourism and trade vouchers, each voucher value of 200 yuan, citizens and tourists with vouchers can be in April 30 to May 15, to the designated scenic spots, hotels, restaurants, cinemas, supermarkets consumption, the counties (cities, districts) supporting the corresponding funds issued by the culture, tourism and trade vouchers to achieve the city and county linkage **** Promote the May consumer boom;
< p> Yingtan city government at all levels **** invested 15.23 million yuan, through the culture and tourism consumption vouchers, trade unions and group construction consumption card, scenic area ticket reduction, secondary consumption subsidies, etc., to promote the city's culture and tourism consumption, while actively promoting the enterprise to the market to launch the "Jing Wine" culture and tourism packages, the city **** there are 26 tourist hotels (lodging), the United States and the United Nations. Scenic spots launched 62 concessions to benefit the people's promotional measures, gather popularity and promote consumption. Jiujiang City, hand in hand with the head of the OTA Tongcheng travel, Xuncheng gift consumption season activities, in the form of online open blind box for users across the country to issue 1 million yuan Huimin consumption coupons.2, online cultural tourism product supply rich. The first time I saw this, I was in the middle of a long journey, and I was in the middle of a long journey, and I was in the middle of a long journey, and I was in the middle of a long journey, and I was in the middle of a long journey, and I was in the middle of a long journey. For example, Nanchang City organized the "spring light as expected - heroes as old" and "spring light as expected - Lingao Pavilion" online concerts, carried out the "blossom quarantine dispersal not to live up to the spring light" the most beautiful spring light collection activities, launched the The "Tengwang Pavilion" series of online activities, such as the Guyu Poetry Club.
The city of Ganzhou to carry out "Ganzhou tourism food mobilization (on the cloud)" live promotion, playing cards on the tip of the tongue of Ganzhou.
On April 30, the "most in the battle of culture and innovation - the province's museum culture and innovation live contest" organized by the Jiangxi Provincial Museum Association was announced.
3, culture and tourism integration "multiplier effect" continue to release.
All over the province to activate the "culture +" engine, the release of the new momentum of the development of cultural tourism integration, cultural tourism festivals brilliant. If Jiujiang City, Mount Lushan West Sea Zhelin old town to launch the non-heritage food Cultural Park Good Life Festival, Xiushui County, Shuangjing Huang Tingjian hometown and East Huzhai scenic area were launched couple of strange - family carnival "5.1" Carnival of ancient charm, the first Western-style cultural festival, so that tourists savor a different kind of nostalgia; Jingdezhen launched the "China's best - the world's first" Porcelain Music Show, "Millennium Love - Yaohe Night Banquet", "Encounter Art" Art Exhibition, "Han and Tang Grand Appreciation of the Century Blossom" national style of Chinese dress activities; Fuzhou City, organized the "hometown voice and hometown feeling" Fuzhou tea ceremony classic opera public welfare exhibition, "endangered species of drama heritage protection support project" public welfare performances; Ji'an City, to carry out "Luling ancient rhyme ripple pattern line - the more night the more wonderful" "Song Chao Cultural Tourism Festival" "Scholar Culture Festival" and other series of cultural and tourism activities.
Shangrao city **** to carry out cultural and tourism activities more than 20, such as wuyuan launched "angel white (health care workers), guarding blue (police), model green (at all levels of model workers), volunteer red (anti-epidemic volunteers)" as the theme of free tour wuyuan activities.
4, "regional synergistic guest source mutual delivery" to carry out self-help.
4. "Regional synergistic passenger source mutual delivery" to carry out self-rescue.
4. "Regional synergistic passenger source mutual delivery" to carry out self-rescue. If you are a member of the team, you will be able to get the best out of the team, and you will be able to get the best out of the team.
Before May 1, Xinyu City Fairy Lake Scenic Spot Management Committee and Anfu County Wugong Mountain Scenic Spot Management Committee held a "landscape tourism alliance" scenic area cooperation agreement signing ceremony, during the May 1 period, the two sides in accordance with the "mutual sharing of resources, information exchange, sources of delivery, line mutual promotion, policy, mutual benefit, publicity and interaction", and the "mutual benefit, publicity and interaction", the two sides in accordance with the "resources sharing, information exchange, sources of delivery, line mutual promotion, policy, mutual benefit, publicity and interaction. The two sides in accordance with the "resource sharing, information exchange, passenger delivery, line mutual promotion, policy mutual benefit, publicity interaction" concept, and actively carry out exchanges and cooperation between scenic spots, *** creation of brand festivals, the realization of the tourists to send each other.
5, "Jiangxi people travel to Jiangxi" as the mainstream.
From the point of view of the province's source of view, "Jiangxi people touring Jiangxi, local people touring local, neighboring people touring around" is the mainstream. Self-driving tours, parent-child tours, family tours, neighborhood tours, countryside tours have become the main mode of vacation tourism. All over the province around the city key scenic spots, rural tourism points, boutique lodging around the local characteristics of culture, organized a series of festivals and tourism marketing activities to attract tourists to experience the "free travel + micro tourism + slow life" "micro vacation" products.
Such as the city of Pingxiang held 2022 Pingxiang City, the second Cultural Tourism Festival and the National Consumption Season activities, to take 1 + 5 + N (a main venue, five sub-venues, N sub-events) city and county linkage model, and vigorously promote the comfort of tourism, safe consumption.
CCTV reported on May 3, the world reported, Wugongshan scenic area in Pingxiang, the central square of the flower stream held outdoor electric festival, cool lights and dynamic music to attract Pingxiang locals, the surrounding people to play, shopping night market, food, with hot scenic area of the night time economy, by the tourists welcome.