The first kind: the store to pay
At this stage based on the LOGO release of the cost of shooting _ a net red store in the view _, depending on the time from two hundred thousand to three hundred thousand varies, which is one of the key sources of his income from.
The second kind: the total flow of advertising
It is very likely that many people who play the self media video feel that their own video _ can not earn money, that is because your playback and powder _ has not reached that scale, if your powder _ and playback to achieve a certain number of cases, the service platform will be based on your total flow of you to make payment of a certain amount of spending on publicity fees.
The third kind: sell goods commission
If you take a look at the big LOGO window display, which shows the sale of up to 2000 products, as long as some people according to his window display to carry out the purchase, he will get a certain amount of credit channels to promote spending, this advertising costs are not the same.
If based on his current stage of the total number of Netflix stores, video online and its sales commission, a day's earnings at least all tens of thousands of yuan.
And his spending is also must be some spending, in addition to some of the stores that people see the store's online store, this part to them to spend, but like the China Grand Hotel and some of the industry's very well-known venues, that is unlikely to give them to spend, he is only according to the consumer _ of the payment method, or with the store to carry out the negotiation of the collaboration.
Additionally in order to better let the people to see him in some high-end atmospheric venues, it is also necessary to pay for their own spending, and this part is also his way to enhance the total traffic and attention.
That still need to ask? Big v go to the store to shoot a small video publicity planning, generally do not need to shell out money to feel, on the contrary, the store will give on a publicity fee, plus the flow of various service platforms fee, along with the accumulation of powder _ volume, publicity fee price is elevated, the earnings are very substantial!
This is not difficult to understand, he is now powder_volume and its writings browsing volume soared, popularity value is extremely prosperous. The shopkeeper must have that kind of network celebrity to advertise their goods and services. Therefore, the big LOGO has been a big star in advertising for a long time now.
His mode of operation I think there are many, in fact, most of them or from two
One is the service platform costs, that is to say, the white advertising and publicity traffic costs.
Why the self media platform will become a new era of a field, the first is that this can make money, for example, in today's today's headlines and jitterbug short video is all in accordance with the optimization algorithm, hundreds of thousands of total traffic, in a service platform a video at least able to earn a few thousand, but you need to understand that he is not in a service platform to verify that a video a day will be 10,000, or even a lot.
Subsequently, many potters will ask, that _ he went to that _ expensive store every time not lose? It's significantly not easy, due to the fact that one of his videos is going to take three to four days to post a complete piece, and most of the stores actually don't actually want money after he has some visibility, in fact, many of them do. That's where we come in with number two.
Second, the store's publicity fee
When a network celebrity once a certain popularity, he actually go to a certain store is not simply to go to eat, which is for some stores to attract traffic method. So some stores that can't achieve reciprocity will have to pay a very substantial promotional fee, which is equivalent to hiring a celebrity spokesperson.
The rest is some small expenses, that is, selling things to get commission, this kind of because I do not quite grasp, but I think this kind of generally less. The first thing you need to do is to get a good deal of money from the company, and then you'll be able to get a good deal of money from the company.
Naturally, if you want to learn to train the big LOGO this kind of operation mode, in fact, is also able to, but the only point is that you want to go to the project to invest, to invest, only have a lot of powder_basic later, of course, there are a lot of people will come to about you talk about collaboration. Naturally, many people will say that imitation is likely to not make money, but you take a closer look at this network of celebrities, most of the imitation for the lead, and only later will appear their own distinctive logo.
Keep up the good work
You are likely to feel weird, but if you master the self media platform is extremely profitable, it is not easy to be weird!
Big LOGO, casually eating a meal will be thousands and thousands of dollars, each video _ of the attention of the likes heard hundreds of thousands. Just read an article dissecting the content of his article, said he has long been ranked in the jittery voice, powder _ I took a look at it, is now as much as 17 million.
Said to eat all over Beijing, how does he make money?
1, free title sponsorship.
Many of his view _ is advertisers, brands, stores title sponsorship, to publicize advertising, total traffic _ out! May not only title sponsorship, with the big logo at this stage of popularity value, there may also be additional spending!
2, the service platform total traffic costs.
Network red Li Ziqi you should know, rely on small video earned many hundreds of millions! Big logo despite _ have Li Ziqi powder _ and total traffic is high, but also attributed to the top of the head of the big V! There are powder_ and total traffic, the various network platforms are a very good view_ total traffic earnings!
3, live selling goods.
Rarely said, good goods profit draw 50-70% or even higher. Think of Viya, Li Jiaqi 2021 double eleven of many hundreds of millions, you will know!
4, implanted advertising.
Nearly tens of millions of powder_! As the head anchor, a large number of advertisers and companies keying their heads to find him collaboration!
Remember, a head anchor, relying on their own total traffic revenue, no less than a popular star!!!
He shoots _ of the video _ of the side with advertising, this is not one of the operating model? The actual amount of money earned depends on the number of broadcasts.
The video can also be sent to the watermelon video to get profit, a million play video about a hundred dollars RMB.
Also be able to learn Li Ziqi video uploaded on YouTube, playback is also profitable, and YouTube earnings are very lucrative, I heard that Li Ziqi rely on earnings into a steady several million dollars.
First to the big guys easy to introduce in detail which big logo.
Big logo is a jittery red man, account all called big logo eat down Beijing. From the net can be seen he is a specialty food Internet workers, in fact, his consumer _ view _ has long stopped eating, the opportunity to include all aspects of food, clothing, housing and transportation. And the address is not limited to Beijing, at least I see his view _ in the famous upscale consumer _ venues occurring in downtown Shanghai.
Large logo has more than 20 million yuan of powder _ in the jitter tone, shoot _ 207 small video, got 1.3 billion likes, steady jitter tone short video super net red. His video _ are going to each upscale venue of the consumer _ details, there is a meal of tens of thousands of dollars of catering restaurants, a night of tens of thousands of dollars of hotel restaurants, a time of thousands of dollars of hair cuts, an hour of 800 zero dollars of luxury cruise, 2000 diversified a duck neck, 8000 diversified a roast goose. In short, basically, all of them are far faster than one can imagine. After each of these, the big logos show up on the credit card bills.
Some people have statistically analyzed that Big Logo has spent a million dollars on this kind of video, and that's not even a year.
No one will do business at a loss, big logo can earn to how much money a day, to be honest, this problem in addition to his and his elite team appeared to accident no one clear, but his earnings come from actually very established.
1. Total traffic advertising and publicity points_
Shake sound short video is a short video app under the giant engine group, bytes of goods are given to the article content, video_creator total traffic advertising and publicity points_. The difference of this part of the money varies from person to person, some originators a few cents a day or even some money, some creators can get more than ten thousand dollars a day. The advertising score_ is calculated primarily on the basis of the quality of the _capacity_ and the total number of viewers. Big logo videos are watched by very many people, and this part of the money is of course far more than the vast majority of _capacity originators.
2. Video with goods is divided into
Big logo's video sales market will happen suddenly strongly recommended a mobile game or other products hard advertising, this advertising revenue is very significant, the shopkeeper and the big logo elite team talk to the video inserted into the sale of goods advertising.
There are three general types of how to liquidate. The first is to liquidate the amount of online video viewing; the second is to measure the number of views of short links; the third is to measure the total number of purchases or free downloads of game software.
The price of each of these is definitely different, and the actual calculation is based on the negotiation_results. A big site like Big Logo must be the dominant one.
3. The publicity fee paid by the store
Big Logo's video _ there are many celebrities open store, which Guli Na Zha's drink store, Feng Shao Feng's barbecue store, etc., and the video _ the big names in the stars are personally on the spot together to participate in the shooting _. More significantly, this kind of big-name stars invited him to go is unlikely to charge him dining money, will continue to pay to them publicity fee. And other upscale consumer _ venues will also invite him and pay publicity fees.
Think about how much traffic a 20-million-dollar employee can generate, and how good the advertising will be. There are some stores that are not very well known despite being expensive, and everyone knows that as soon as the big logos are detailed.
Naturally, he began to develop the shooting video is not only _ have the store to pay the publicity fee, even the huge consumption _ is also to pay for itself. However, if you are well known you are a family man, a variety of ways to gain fully automated to find the door.
The above response is expected to be effective for you, warmly welcome to side point praise
@Wangwu said wealth
, your application is the best incentive for the original _!
Walking brand advocates. No need to shell out money. Instead, you will be paid for the book
Thanks for the invitation. All of the self-publishing platform operating model is nothing more than these.
The first is to increase the number of fans in the early days and attract attention.
Every new media operation before, must think of a which method to attract the attention of the audience, does not have to be high-end atmosphere, but must make the partners are interested, want to spend time to master.
Big LOGO elite team is very significant this is doing very well, mastered the audience in the spirit of the development of this society or the lack of money, the law of two or eight, can master 80% of the people's hobbies enough.
He went to these stores are generally unattainable, and therefore the people for this type of publicity planning is indeed more interested, but also want to take the time to find out, for their own bloated expertise, to see how rich people's global "trench.
Secondly, in the mid to late stages of the sale of goods, a hit of advertising.
Powder_accumulation_to_a_certain_level,service_platform_strong_recommendation_volume_will_be_smooth_more_and_more_at_this_time_there_will_be_a_small_company_talking_about_collaboration.
The guys also saw, he also did sell goods, also in the small video strongly recommended the game ah, buy things ah these service platforms, this kind of insertion is all talk about good collaboration.
Tap the view _ web page add to cart or special enjoyment _ profit code, ultimately all counted under the big LOGO marketing and promotion, is certainly to be billed.
Third, the middle and late operation, store subsidies.
Today the big LOGO powder_has long been elevated millions of it, in the small video industry is also far ahead of the big site red, in addition to the front of the way remains, many stores store will also hit the idea.
Because the amount of strong recommendation is very large, the exposure is very high, some stores of course will also ask him to come back, in addition to the leisure and entertainment decoration all-inclusive, the remuneration is undoubtedly also free.
It is said that the world network red is a family, this kind of star open store, there are too many network red people in it to shoot a small video, often in many network red people's small video centralized exposure, it is accidental or teamwork at a glance.
For others to earn how much money a day, there is no doubt and shoot _ small video of the total number and the final total flow of related, we can not accurately grasp, but others elite team more and more better, the powder _ more and more, and constantly share the profits, earnings are undoubtedly more than we think also need to be more.
Outside looking in, inside looking at the road, everyone or think about how to improve their own earnings stronger.
Operating mode is the first good way, or can be copied.
For example, the big LOGO, you can not take his daily earning norms also consider. Because, he promotes the project system, is a small video, that is the small video playback, sales, marketing and promotion also consider.
_There are design programs, there are economic benefits. Why does he always wear a light yellow T-shirt and always smile when he speaks. Think about it, if it were a different person, okay? It must be studied scientifically.
The perspective of the shot is important, as is the post-production of the video. These aspects of his elite team are guaranteed to be very good.
Then comes the choice of material images. Ultimately can shoot the _ source is necessary to communicate in advance, not all you want to shoot the area others want you to shoot. For example, especially high-end clubs, you can shoot? The star's home, you can shoot?
Actually, I think he's a bit of a jinx since he's been gradually reciting advertising campaigns at the back of every one of them. These are the kind of little videos where the ad campaign has to be unmarked, that's what makes it interesting.
So, from the above dissection, his mode of operation can not be copied, are not sustainable, and only attributed to the big LOGO.