Restaurants are the most accessible and exposed business model for Chinese people. Because of the population and consumption tendency, catering in China's high willingness to consume, coupled with the general public is generally poorly educated, high-tech entrepreneurial projects can not reach and is saturated. Therefore, when an ordinary person wants to start a business, the first thing that comes to mind is generally catering rather than the Internet, information technology and other high-tech entrepreneurial projects.
First of all, let's make an analogy, why this year's stock speculation is particularly large? Because the industry is too miserable, and the property market is too unpredictable, had to speculate on stocks.
After the past few months of the bear market, many people do not have confidence in the stock market, we feel that everyone has to eat, and the threshold of catering does not seem to be high, as long as there is a hundred thousand or so can do. So, everyone went to do catering.
This is called blind obedience, theorizing a little bit called "collective unconscious".
Why are there more and more restaurants:
1. Low threshold, no need for any technology. To open a restaurant in the city is as simple as planting an acre of rice in the countryside. It's all about physical strength to earn hard-earned money. People eat for days, people need to eat every day, so catering is the city's immediate needs in the immediate needs. A person only want tens of thousands of dollars, can be nothing technical, can open a restaurant, as long as the willingness to pay.
2. No choice but to try. In the city, a large number of farmers into the city, they began to rely on the opening of this small store to make a fortune. Every year a large number of farmers flocked to the city, they are not highly educated, can do less. Especially in the past few years, even if they are highly educated, they can't afford to be in the city. The street is full of undergraduates, graduate students, a university undergraduate, find a job salary is only 1500. that after 80 after 90, certainly want to start a business. If you want to start a business, what do you want to do? If you don't have enough money, you don't have the skills, connections, what can you do? It is to open a restaurant, a night stand. Thirty to fifty thousand, one hundred thousand dollars, almost enough. So in the city, it's a no-brainer to open these stores because there are no options left.
The above two points are enough to show that in the city, no matter how many restaurants closed, there are still people to do.
The catering industry is a sunrise industry no matter what time of year it is, and if the business situation is good, it is able to get a better return. And many brick-and-mortar operators, in the current situation, many have changed to do catering, it is in this piece, and the mobile app takeaway form is really fire some personal catering stores. But not all stores can be successful, consumers on health and safety, taste requirements are gradually enhanced, do catering or pay attention to many things.