Mainly from the perspective of the toB and toC to see.
toB:
Advertising is the way that most apps now take to cash in, and it can be applied to most media. app advertising is mainly based on brand advertising and effect advertising. In addition to self-built stations, apps can realize efficient cash through docking advertising platforms.
E-commerce real estate specifically belongs to the advertising real estate, this side separately to receive out because the proportion of e-commerce advertising real estate in the proportion of app real estate is getting bigger and bigger. There is news to see 50% of microblogging revenue comes from e-commerce. In addition to building their own e-commerce platform with goods is mainly Taobao customer cps way. Taobao customer can go to Taobao Union to understand.
The game cash also belongs to, is also listed separately. The game is mainly a game distribution or game trial cooperation, according to the cps, cpa and other settlement cooperation. Game trial basically appeared in a lot of online income app above, and animation, film and television, comics secondary yuan app is more favored by the game cpa.
Application guidance, this is different from the game distribution. This business is more suitable for media with a certain volume, such as the application treasure, pea pods such as application distribution products, of course, between the application of the exchange of volume, promotional activities, points wall is also a form of traffic guidance.
Media with certain resources can also rely on their own unique resources to realize. For example, the ip of novels, movies, and TVs can be realized, and some big media can also export data solutions with their huge user data.
toC
Subscription, subscription is mainly concentrated in iOS, Android pay to use the habit is not good.
Rights consumption, consumption by giving users privileges. For example, vip content, bounty, all of these belong to the consumption of rights and interests.
Hardware sales, this side is different from the above e-commerce, this side of the hardware sales is the app's own peripheral or derivative products. For example, camera products.
But hardware sales for the general business to realize the scale of profitability is still difficult, the original more apps will start from the offline service to expand the business. For example, offline clinic, door-to-door massage, photo app the whole piece of photographic blessing are in this category.
The above is my own ideas, welcome to continue to exchange