Excellent poster work appreciation and analysis is as follows:
1, catering opening cartoon style promotional posters, the use of cartoon style + Gongge form embodiment, not only attractive pictures of food, but also the corresponding information content of the opening activities.
2, the second half of July early summer greenery mobile poster, June is coming to an end, we will also usher in a brand new second half of the year. This excellent poster design work with fresh turquoise leaves as the background, plus "Hello second half, may the world's good with you ring".
3, graduation season campus classroom youth illustration mobile poster, graduation season is coming, are you ready? This excellent poster design work utilizes a hand-drawn illustration style show, plus desks and chairs, books elements, and the basketball court outside the window elements added.
4. 20th Nagoya Zokei University Pawn Exhibition, the theme is more prominent, easy to catch people's attention, the word "Pawn Exhibition" is in the form of a checkered grid similar to a tablecloth, which is very design, and the color scheme is very nice, the word "Pawn" is in rosy red with blue (the classic red and blue scheme); the word "Exhibition The character of "Pawn" is in rose red with blue (classic red and blue combination); the character of "Exhibition" is in green, blue, dark blue and purple (gradient color combination).
A lot of white space is retained, and the top half of the picture contrasts sharply with the bottom half of the picture in terms of complexity and simplicity. Doing so allows the reader's eyes to focus on the text part, making the information easier to read.
What is the emotional expression of color in commercial illustration?(a) The right expression of color creates a powerful visual effect.
People always notice their favorite colors at a glance, and when they see their favorite colors in an illustration, they will be emotionally biased towards the illustration work, and thus willing to pay attention to this illustration work. Commercial illustration makes use of this role of color, by choosing and matching the color to attract the attention of the audience, so that the particular audience can produce a pleasant mood when enjoying the illustration, and then may consume the goods. When creating illustrations, illustrators must skillfully combine the psychology of color, visual function, and aesthetic interest, so that commercial illustrations can have a high aesthetic value while playing their promotional role.
I often use illustration to record interesting moments in life, in addition to graphics, I will focus on the inner feelings on the color expression, in many ways of artistic expression, the most valuable is the true feelings of people's hearts, in each of my illustrations are infused with the most rich inner feelings, in the process of creation, try to highlight their own personalities, characters and emotions are injected into the color of the picture. In the process of creation, I try my best to highlight my own personality, infuse the character's character and emotion into the color of the picture, and then combine all kinds of techniques and expressions, graphic expressions and so on to make a complete work. Illustration has become an important carrier of my thoughts, feelings and spirit, and each piece of artwork depends on my emotions, which is a wonderful feeling, and makes the flat images more spiritual and charming.
(2) the full use of color to express the role of emotion, not only can enrich the content of commercial illustration, but also to promote the good image of the enterprise, but also will promote the development of culture.
According to research findings, the reason why pictures can leave a deep impression on people is that the colors in the pictures will stimulate the human brain so that the consciousness in the human brain will have a deep memory of the pictures. Commercial illustrations use color for certain purposes, the main purpose is to give the audience an extremely deep visual effect, so that the viewer will remember the goods and be interested in buying. In addition to making the audience y remember the goods, color will also make the audience psychologically identify with the commercial brand, which is the key role played by color in commercial illustration. To give full play to the role of color in illustration in terms of psychological guidance, it is necessary to accurately understand and grasp the positioning of color within the consumer. When creating commercial illustrations, illustrators must first understand the market situation, and then focus on understanding the consumer groups for which the goods are intended, such as their age, occupation and education level, etc. Only in this way can they choose the right colors in the specific creation, and constitute a good emotional atmosphere that can y infect the target audience.
(3) Color plays an extremely important psychological role in commercial illustration, which can convey the emotions that the creators want to express to the audience and let the audience receive the corresponding emotions, thus enriching the connotation of commercial illustration. The deepening of cultural exchanges has gradually turned color into a visual language for people to communicate. Although people in different countries, nationalities and cultural environments may give different emotional definitions to colors, there is actually no great difference in the visual feelings of human beings.
For example, the world-famous illustrator Yulia Brodskaya creates illustrations without intentionally choosing colors, but always cleverly matching the colors from a commercial point of view, which makes the works very innovative, such as her work - "thegarden", which focuses on Christmas trees, the main color is naturally green, but cleverly matching the colors, which makes the works very original, such as her work - "thegarden", which focuses on Christmas trees, the main color is naturally green, but cleverly matching the colors. The main color of the work is green, but the clever use of English letters into the Christmas tree, although these letters are for the promotion of goods, but when they are combined with the Christmas tree, there is no sense of incongruity and **** with the formation of a beautiful picture, the work with the colors, is a very lively way of expression method, so that the audience will see to produce a pleasant mood.