Traditional physical stores must be transformed, which is the so-called new retail.
The essence of new retail is the perfect combination of online and offline. Use the Internet and technology to help physical stores improve user experience and improve sales efficiency.
The problems faced by physical stores are: hundreds of thousands of investment can not be put in place, homogeneous competition, highly dispersed passenger flow, limited thinking of traditional bosses selling goods, and the future community is the fastest position to get customers at low cost, and it is also the battlefield that Internet bosses want most. Whoever gets fans first will benefit from trust first.
Therefore, a new retail concept of a community was triggered here.
What is community new retail?
To put it simply, it is to combine physical retail stores with colorful skirts and generate sales through the operation of the community. We understand that the premise of a new retail community is that you should learn to operate the community, because the community can set up sexy photography to reduce costs, and the community can be free from time and space restrictions.
There is only one product in the future, and that is lifestyle. For example, if you go to this store to spend money, it represents your attitude towards life and culture, and people will become more and more lazy. In the future, customers will prefer to just place a demand list in the group, and then you will immediately match everything for him and deliver it to your door.
The core of product design is to lead the demand and turn it into a story. You should let him know that this is what he wants to spend here in the future. These are your needs. Tradition is the boss. What needs to be changed is to keep learning the knowledge of new retail in the community.
How should the community play? How should the community add new retail?
I will share these in the future. If you are interested and want to know more, you can pay attention to my headline number. I will continue to export the knowledge of new retail dry goods in the community. Thank you for reading.
Finally, attach a mind map on how to build a community.