As the saying goes, "The waves of the Yangtze River push the waves of the past, and the waves of the past beat the waves of the past on the beach." In this era of rapid development of the network, a large number of network celebrities have emerged. Some people rely on real talent, not only in the network to stand firm, but also in reality to win wide acclaim, like papi sauce, because of the short video hit, and then succeeded in Baidu APP as the chief content officer. But there are some people, because of some things of the red, attempting to do the net red gold, but by the network trend of rapid elimination. We are going to talk about the latter today, once bursting into the network of salt brother.

Soul pose quickly burst into flames, leading the trend

Salt brother's real name is Nusret Gokce, from childhood has shown a different sense of humor, often to the students laugh. As a result of his poor studies, he was apprenticed to a butcher at the age of 14, and then went to Argentina to learn the art of grilling meat itself. After growing up, Brother Salt opened a steakhouse, business has been lukewarm, which can be worried about Brother Salt. After thinking hard, Salt Brother decided to make a change, to set an example of changing the restaurant's dismal business, Salt Brother came up with a good idea.

And this good idea is to personally "inject soul" into the steak. We all know that the most important thing to eat barbecue meat is the ingredients, and salt is the best flavor to enhance the taste of the seasoning. early 2017, the salt brother decided to bring the steak in front of the guests, after the personal salt. With the idea of getting a laugh out of his guests, Salt Sprinkler came up with an action that is nothing short of amazing, gently pinching a bit of salt in a debonair manner and then casually waving his arm, but also making sure that it would land evenly on the roast.

The move won widespread praise from guests. Salt Brother posted the video of the salt spreading online, the overnight popularity of the rapid popularity of the network. The business of the restaurant is also exceptionally hot and even some celebrities, many celebrities have come to Salt's restaurant, just to see Salt's "injection of soul".

The Salt Brothers saw that the power of the network was so huge that they decided to take advantage of the situation, and decided to convert their own traffic into wealth. As it turns out, Salt has done it. He has opened five barbecue restaurants in Argentina, Spain and Miami, two burger stores, and even an entire meat processing plant that he has contracted, with 400 workers under his hands.

And at that time, Salt's brother was really too hot, everyone was concerned about Salt's brother's video, attempting to guess from the video which branch he was in, so as to get a glimpse of Salt's brother's style. And after becoming popular, Salt is only keen to serve those social celebrities, such as Little Li Zi, Tom Hanks, these Hollywood superstars.

The first time I've ever seen a man with a big smile on his face, I've seen a man with a big smile on his face, and I've seen a man with a big smile on his face. Although in our country casually call a barbecue chef can kill him, but it is because of this sprinkle, let him burst into the network. With 500W of unchanging fans, even the NBA superstar James Harden and Welbeck used to salt this posture to celebrate the goal. Some crazy fans even tattooed the salt action on their own arms, so it can be said that the salt brother led the trend of the moment ah.

The traffic flow dissipated in the sky-high restaurant, Salt fell from the peak to the bottom

While Salt is very hot, more people want to come to his restaurant to see Salt perform in person. Due to too many outlets, Brother Salt slowly retreated to do the work of running the restaurant, which now many people don't buy Brother Salt's account. More people found that Salt Brother's restaurant prices are ridiculously high, in an ordinary steak restaurant consumption per capita only less than 50 U.S. dollars, while in Salt Brother's restaurant actually want more than 100 U.S. dollars, the key is not to see Salt Brother Salt himself. People have said that the cost-effective is too low, come once will not want to come a second time.

The Salt Brothers also urgently discussed countermeasures and decided to send a few employees to salt the guests, but I don't know if the employees didn't sow enough essence, or the guests have been disappointed with the Salt Brothers. Customers have pointed out that the fire baking problem is so high, the staff's arms and palms are extremely easy to sweat, and they do not have any protective measures will directly rub the salt into the hands, too unhygienic.

Salt spreading brother gradually lost their own traffic, they even have 9 children to go to raise, and so proposed to personally spread salt need extra charges, probably personally spread salt once to charge an extra 1,000 yuan or so. This ignited a firestorm of anger, and Salt was lambasted by American food critics, who said it was "expensive and not enough to eat" and that "the steak was as tough as a shoe".

And Salt was also criticized by the New York Department of Health for not wearing gloves and being unhygienic. Saltigo later added a pair of black gloves to his signature white T, black pants and sunglasses attire. But Brother Salt couldn't regain his lost traffic and fans no matter what. Many people who have been to his restaurant and even his fans have said they won't come back to Saltigo's, saying his steaks aren't as amazing as his skills.

Restaurant fire, salt brother was pushed into the limelight

While salt brother lost a large number of fans, but by the original fan base, coupled with later on the hygiene, price adjustments, his restaurant still maintains a modest state. Brother Salt himself occasionally makes micro-visits to one of the outlets to surprise his guests, but this time there was no charge.

And he unearthed a series of actions, first turning the knife, and then massage the meat, and even holding the meat and singing loudly when he was in the mood, Salt Brother slowly regained some of his fans, but then the accident happened even more Salt Brother was pushed into the limelight.

In October of 2018, Salt's brother had an accident at a steakhouse in Istanbul, Turkey. A bartender was performing a "flame stunt" when he accidentally sprayed flames on his drink, and the fire suddenly got out of control. The bartender's assistant tried to pour water on the flames to extinguish the fire, which erupted and quickly spread throughout the restaurant six people were seriously burned.

Since then it has been difficult to restore Salt's to its former glory, and business has fallen off. Today's salt brother although there is still some traffic resources, but due to too many outlets and poor management, many restaurants have faced the fate of closure. And many of the network on the network red and salt brother, the same, in the burst of popularity when you choose to fish for gold, and after the flow dissipated, can only be network trend speedily eliminated.