Dessert casual food has always been the favorite of female friends, so if you can open a cake store in the women's gathering area should be a good choice, but also operates a birthday cake, as long as they make their own characteristics will certainly be loved by the majority of friends.
A cake store profile
1, the store hair belongs to the catering industry, the name is "xx afternoon tea", is a wholly owned enterprise. Mainly for people to provide cakes, bread, ice cream and drinks and other desserts.
2, the store intends to open in the community trade street, the inaugural period is a mid-range cake store, the future intends to gradually develop into a cake chain stores like Andrewson, Chaoyang Square, like.
3, the store needs start-up capital x million yuan.
Second, the business objectives
1, due to the location in the Trade Street, the source of relatively rich, but there are many competitors, especially the store just opened, want to open the market, it must be in the quality of service and product quality, and to further expand the scope of business to meet the different needs of consumers. The short-term goal is to gain a firm foothold in Trade Street and recover the capital in 1 year. The long-term goal is to gradually develop into a strong economic strength and have a certain market share of the cake chain companies, in the many cake brands to break out of a world, and become a famous brand in the cake market.
Three, market analysis
1, the source: the store's target customers are: shopping and entertainment to the general consumers of the trade street, accounting for about 50%; around the school students, store staff, neighborhood residents, accounting for about 50%. The number of customers is sufficient, the consumption level of low-grade.
2, competitors: according to the survey results that the domestic brand cake store has a lot, only the Fuzhou chain cake store has a lot of such as Andrewson, sunrise Square, red leaf, Anchor. Therefore, the competition is very big.
Four, business plan
1, first of all, to the surrounding several cake store "spy intelligence", to find out the different types and sizes of cake cost price. Understand the business philosophy of all kinds of cake stores and business "tricks".
2, the opening of the gold raised, began in the major cake store "tapping". Can not "blatantly" dig, to take advantage of the store less people, sneak past and store master to discuss. Or recruit pastry chef, open cake store master is very important, so be careful consideration.
3, it is understood that the discovery of a set of consumption rate: "Customers never have the cheapest price. Today you can lower a few dollars, tomorrow there may be peer competitors to lower prices and you fight for orders." From the experience of the product market certain competitive strategy: "Price reduction promotion is not a long-term business strategy, the only best material to produce the highest quality cake, in order to attract customers, will keep customers."
4, the cake store is mainly for the public, so the price will not be too high, is a low to medium price.
5. Some advertising flyers can be printed and distributed in the form of coupons to achieve the effect of advertising.
6, the cake store can specialize in leisure areas, set up a lot of chic shape ` seat. Customers can buy some snacks, sit in the cake store and slowly savor, the leisure function of the cake store has been further strengthened.
7, after much investigation, out of competition and other aspects of the needs of many cake stores to launch some of the cake and not too much associated with the casual food, in order to form a new profit growth point. In the business varieties, many shopkeepers have some new initiatives: for example, in the hot summer, will be in season to launch the very popular ice porridge and shaved ice, as well as milk tea, fruit juice drinks favored by customers.
8, the establishment of a membership card system. Card printed on the name of the member. Membership card discount rate is not high, such as 9.5 percent off. On the one hand, this can give consumers a sense of respect, on the other hand, it is also easy for the waiter for the consumer's name. Especially if the consumer is with someone else, and the waiter can call him (her) as Mr. and Miss X in public, they will feel very respected.
9, put some promotional items on the table, magazines, the content is about the knowledge of pastry drinks, stories, etc., on the one hand, you can enhance the taste, atmosphere, but also to increase the consumer's good sense of the brand.
10, both from the store decoration, the image of the staff, or cake production, should give customers a healthy, hygienic feeling. Cake store must strictly enforce the national "Food Sanitation Law", which is based on the foundation.
11, the food industry has a special job labor skills requirements: employees must have a "health certificate".
V. Financial estimates
Start-up assets: about x million yuan
Equipment investment:
1, rent xx yuan.
2, storefront decoration of about xx yuan (including store decoration and light box).
3, shelves and selling platform into about xx yuan.
4, staff (2) the same clothing needs xx yuan.
5, the largest investment in machinery and equipment: x million yuan (including a full set of appliances to make cakes) the first installment of the purchase price: flour, cream and other raw materials, about xx yuan.
Monthly sales (even): xx dollars. Accounting for the assessment of the relevant insiders, so a small cake store business on the right track, monthly sales of up to xx dollars.
Monthly expenses: x dollars. Rent: the best site in the more densely populated neighborhoods, community trade streets, and close to small children's lots (such as kindergartens or playgrounds around), about x yuan.
Goods cost: about 30%, about x yuan. Staff wages: 10 square meters of small stores need to cake master x, waiter x, wages *** count xx yuan.
Water and electricity and other miscellaneous expenses: x yuan equipment depreciation: calculated on the basis of 5 years, xx yuan per month monthly profit: xx yuan or so according to this estimate, about a year to recover the investment.
Six, risk and constraints analysis
As the cake store is not the first store in the street or neighborhood, it is difficult for customers to change the consistent taste, so it will have to spend more financial and material resources and "gimmicks" to attract customers.
College students innovation and entrepreneurship project proposal 2
Since the middle school since I began to live in the school, know the headache of the "food" problem, that is, the cafeteria food problem. Since school cafeterias are generally made in the form of large pots of food, the price is low, but it is seldom really popular with the students.
I. Name of the restaurant
xx.
Rule description: understated, simple, easy to remember, distinctive (where distinctive doesn't mean a direct reflection of flavor) but not quirky, and no more than four words.
Second, the flavor of the restaurant
The XX region's farmhouse flavor.
Third, the estimated area of the restaurant
xx~xx.
Fourth, the target city
xx.
Fifth, the location requirements
1.1. Within the surrounding 1 mile At least there should be a medium-sized residential area, the best around a certain amount of mobile population, should be white-collar to and from or rental target area;
2. If the conditions can not meet the first point, the location needs to be more convenient transportation, to and from a certain amount of private cars and people with the ability to spend money to be able to see the location of the restaurant;
3. Rent can not be more than xx yuan/m2, xx yuan/m2 is the best, preferably 1 yuan/m2 is the best, the rent should not exceed xx yuan. m2 is the best, the best is the first floor has a xxm2 or so in and out of the store, the main business area in the second floor;
4. The restaurant itself needs to be able to park xx ~ xx family car capacity, or nearby no more than xxm parking lot.
The overall evaluation of the site selection, due to the newbie investment funds should not be too large, so the location of the restaurant can not be for the present has been very busy, but I hope that more people to and from, and has the ability to consume, I hope that through the restaurant's flavor characteristics can attract old customers, the requirements can be done in three months after the profit of 10,000 yuan / month.
Six, the restaurant layout requirements
Hall interior requirements can be placed 4 people small table or small round table xx ~ xx Zhang, xxm2 box (xxm specifications) xx ~ xx.
Seven, the restaurant opening budget
1. Rent: two by one rent, to xxm2 calculation, each m2 is expected to xx yuan, this should be a payment of xx million yuan; if there is a discrepancy in the area, in any case, can not exceed xx million.
2. Decoration and design costs: xx yuan.
3. Decoration costs:
a. Facade external decoration can highlight the characteristics, conspicuous, but not exaggerated cost of xx yuan;
b. Internal hall decoration style to highlight the main farmhouse flavor, decoration in general, but the requirements of the decoration can not have a bad smell, the cost of xx yuan;
c. Kitchen area of xxm2, the renovation of the emphasis on sewage, ventilation, the cost of xx yuan;
c. kitchen area of xxm2, decoration emphasize sewage, ventilation. The cost is xx yuan;
d. Two toilets, men's toilet is xxm2, women's toilet is xxm2, requires ventilation, other no special needs, decoration xx yuan. Buy your own materials, the total **** is expected to xx million yuan
4. Licensing costs: fire, environmental protection, health permits and business licenses are required, the cost is expected to be xx million yuan.
5. Purchase of paraphernalia costs:
xxp air conditioning, box xx small xxp air conditioning, ***xx yuan (may also use the central air conditioning);
b. Ten ceiling fans or wall fans, ***xx yuan,
c. Two refrigerators, two freezers, a disinfectant cabinet, whose total xx million yuan;
d. Kitchen appliances
e. Tables and stools, ***xx yuan;
f. Other (please see the list), *** counted xx yuan,
g. Automatic washing machine xx, xx yuan
6. Other unforeseen costs, xx yuan
Eight, the restaurant decorating style description
1. Facade decoration requirements are conspicuous, highlighting the characteristics, not exaggerated, concise, and can reflect its level of consumption.
2. Hall Description:
a. Tables and benches using the original wooden color of the size of the Baxian table and long benches, or the use of the appearance of a more sturdy size of the round table, the size of the round table on the overlay on the better beige tablecloth;
b. Walls and halls of the original columns of 1m2 or so below the dark tiles, halls for the purpose of decorating the self-supporting columns are mainly in dark colors, ceiling Do not carry out complete decoration, the use of spotlights, spotlights above the Tianhua plate sprayed black, the hall lighting requirements soft, but the desktop lighting requirements bright. (Here only my ideas, the actual final design shall prevail)
3. Boxes decorated with the same hall.
4. Other no special requirements.
IX. Staffing
1. Kitchen: ***xx people, xx chef, xx sous-chef, xx side dishes and cut vegetables, xx washing staff, xx washing/picking up vegetables.
2. Boxes: xx waiters for xx boxes.
3. Hall: xx people, 1 for every four tables.
4. Other: 1 other temporary staff (mainly for rotation during service breaks), 1 shopkeeper.
X. Operating costs breakdown
1. Property management costs: per square foot can not exceed xx yuan / month, to xxm2 *** count xx yuan / month
2. Sewage costs: xx yuan / month
college students innovation and entrepreneurship project proposal 3A. Background Introduction
Today's college students face the biggest problem is the pressure of employment, more and more serious employment situation so that many college students feel confused about the future, and even do not understand the significance of studying in college, after graduation, it is difficult to find a job, the work of the pressure, the relationship between colleagues to deal with the problem have become today's most popular topics of concern.
For this reason, as a new generation of college students, we have to create another road for the future life of the self, that is --- the road of entrepreneurship, while the state also vigorously encourages and helps college students to start their own business, for this reason, we should start from this moment for the self intention, seize the opportunity to realize their dreams. We should start to plan for ourselves from now on and seize this opportunity to realize our dream of entrepreneurship. The next step is to help more people in need of help.
Second, the establishment of the company and the introduction
1, the company's name
Bright Eyes Optical Supermarket
2, the establishment of the company
Bright Eyes Optical Shop is an eyeglasses store is about to be set up in two years after my graduation in the Sichuan Polytechnic Institute next to the opening of the thick. This optical store takes students as the main service object, and the products are mainly medium and low-grade frame glasses, including spectacle frames, spectacle lenses, all kinds of frame glasses accessories, and contact lenses and their care solution, x-piece, contact lens case, etc.
Mindful Eye Optical Shop is an upcoming optical shop.
3, the company's advantages and characteristics
Bright Eyes Optical for you to supply first-class service, quality products.
Services include: free computerized optometry, free repair of glasses, free cleaning of glasses, free consultation on eye diseases, expert professional optometry.
Service features: expert sitting optometry; advanced subjective computerized optometry; high-quality service; absolutely inexpensive glasses; in the normal use of the scenario, within six months, if any circumstances attributable to the structure of the goods themselves, production and material defects, we will provide you with a free replacement of the same value of the goods (normal wear and tear, abrasion or improper use of the limit is not here).
Technical Guarantee: If you experience any discomfort with your lenses within two weeks of fitting, we will review the lenses for you free of charge and, if necessary, re-fit them with lenses of the same brand and quality, free of charge.
Price Guarantee: Every piece you buy from Bright Crystal is directly from the manufacturer, reducing the intermediate links, reducing costs, and of course, the price is reasonable.
Satisfaction Guarantee: The frames you buy from Bright Eyes are guaranteed for one year.
Three, the company's development prospects
1, the development of the background
In today's era, the social competition is increasingly fierce, the heavy homework so that the youth myopia population is rapidly expanding. Statistics prove that China's eyeglass-wearing population has exceeded 300 million, and the annual market demand is as high as 100 million pairs. Coupled with the 320 million middle-aged and elderly people need to spend glasses, as well as sunglasses, the market demand is extremely substantial.
On the other hand, in today's society, the personalized, fashionable, branded and high-grade trend of glasses consumption is becoming more and more significant. Glasses have long been not myopic people helpless choice, but more become a fashion ornament.
2, the development trend
300 million refractive errors in the population, in order to replace a pair of glasses per person every six years, how much is the demand for glasses a year? That is the annual demand of 50 million pairs of glasses, 20 billion yuan xx annual sales, 10% annual growth rate, which is the market facing China's eyeglasses retail industry, perhaps the actual situation is far from this, according to statistics, China's population of glasses wearers have a rising trend every year, the frequency of replacement of glasses for urban residents is about every 3-4 years, the big cities about 2-2.5 years, thus, it is the most important thing for China's eyeglasses retailing industry. The frequency of replacement of glasses for urban residents is about once every 3-4 years, and for big cities it is about once every 2-2.5 years. By this calculation, the annual demand of the current Chinese glasses market is far more than 60 million pairs of glasses, not counting the development of sunglasses and driver's protective lenses and other special lenses. Students are one of the main groups of eyeglasses consumption, according to the survey, the myopia rate of students is as high as about 80%, and the frequency of eyeglasses replacement is also very high, about half of the people half a year ---- a year replacement.
Fourth, the market assessment
1, eyeglasses sales
Eyeglasses sales industry is a very promising industry. 20xx China's top ten profiteering industries in the selection of the eyeglasses industry ranked in the telecommunications industry before the sixth. The so-called: 20 yuan of frames, 200 yuan to sell you is to speak of favors, 300 yuan to sell you is to speak of friendship, 400 yuan to sell you is to speak of the market. The cost price of glasses is less than 10% of the selling price, and the profit of the eyeglasses industry is calculated by times!
According to industry insiders, eyeglasses and x products, there are many circulation links. The first price increase of glasses within the manufacturer, that is, after the glasses factory is no longer the cost price. At present, most manufacturers in the glasses out of the world, the production plant will be sold to the factory's sales section, in the manufacturer will be able to raise about 5% -12% ranging. The sales section buys out the discretionary agent and then sells to wholesalers. In order to reduce the risk, manufacturers generally do not sell directly to the store, but by three layers of wholesalers to the optical store after the transfer.
Which, after each pass, will be added to the mandatory profit, the profit is generally around 20%. And the biggest profit is in the retail store, if a pair of glasses have 180 yuan profit, then more than 100 is the store got.
2, customer characteristics
The buyer and user of glasses is usually the same consumer, customer characteristics are presented as the buyer, the user is unified, belongs to the individual purchase behavior, randomness is greater, and is susceptible to the impact of advertising and other promotional activities. Whether it is profiteering or not. In general, the glasses business is a promising industry, is very profitable. The main thing is to see how the operator to business management.
4For a long time, domestic residents because of the low standard of living, to the "kitchen" and "bathroom" as the main object of the small household appliances consumption is very little. According to statistics, the current average ownership of small household appliances in domestic cities and towns only three or four, while the statistics in Europe and the United States up to 37. According to statistics, at least 2.6 million households move into a new home each year, with the improvement of people's standard of living, the "kitchen" and "bathroom" of the growing importance of small household appliances to accelerate the popularity of the products and upgrade will certainly incubate a phenomenal market impetus, small household appliances market development prospects are very broad. In the next 2 to 3 years, China's small household electrical appliances industry will enter a golden stage of development, the annual increase in market demand is likely to exceed 30%.
For the bathroom heating with small appliances are only two kinds of bath tub and heater. At present, the national production of bathtubs for 376 companies, in 2001, domestic sales are estimated at 4 million units, 5.5 million units in 2002, 2003 reached 7 million units, sales of more than 1 billion yuan. In urban households, the bath heater ownership rate of less than 15% (2004), the domestic consumer recognition of the bath heater 82%, the market space is huge. Bath heater in the bathroom heating equipment accounted for the absolute advantage, of which Hangzhou Aopu bath heater sales of 260 million yuan in 2004, the market share of the first. At present, the production of bath tub and heater manufacturers are mostly concentrated in Zhejiang, Guangdong, but most of them are small factories, mostly imitation or OEM, independent research and development capabilities are not strong.
China's Yangtze River Basin region, most of the homes do not have heating, winter bath heating has been a big problem. Although there is a bath heater and heater, but people look forward to a simple, effective heating appliances. According to my survey, people's impression of this product is still good, the market potential is huge. Compared with the market of bath and heater, the sales market of this product is at least 5--1 billion yuan. We can take advantage of the patented technology to rapidly occupy the bathroom heating equipment market, and establish our own brand and sales network. (The above data from the "Consumer Daily", China Household Electrical Appliances Association)
Second, our goal
Our goal is to produce samples in 2006 to enter the market, the development of more than 10-15 agents at the municipal level, with sales of more than 2 million yuan in 2007 to reach 5 million sales, 2008 to reach 5 million sales, 2008 to reach 5 million sales, 2007 to reach 5 million sales, 2007 to reach 5 million sales, 2008 to reach 5 million sales. In 2007, we will reach 5 million dollars in sales, and in 2008, we will reach 20 million dollars in sales, and the profit margin will be kept at 30%-50%.
Third, the use of funds
Because this product has never been on the market before, so the initial sample trial, mold development and other costs invested in a larger, estimated at 10-15 million yuan; a variety of certificates, licenses, trademarks: 50,000 yuan; the company's formation, the purchase of related office supplies, personnel recruitment, the company's website, etc.: 100,000 yuan. The company set up, purchase related office supplies, personnel recruitment, company website, etc.: 100,000 yuan; rent, utilities, staff wages (half a year): 150,000 yuan; participate in exhibitions, advertising costs: 100,000 yuan; small batch production costs (5,000 pieces): 200,000 - 250,000 yuan; working capital: 200,000 yuan. Total: 1 million yuan.
Fourth, the product cost and profitability analysis
In order to save costs and reduce investment risks, the first small batch production to outsourcing processing, not to buy production equipment. The product mainly includes: barrel, lid, heating plate, leakage protector, anti-dry burn protector, switch, steam mediation board, base, seal. Among them, the heating plate is $7-8, the leakage protector is $12, the anti-dry-heat protector is $1.5, the switch is $0.5, the rest of the plastic parts, the price is $15, in addition to the product packaging, wiring screws, freight, etc., the cost of a total of less than $40. Wholesale price is tentatively set at 80 yuan, each gross profit of 40 yuan, it is estimated that two years to recover the investment and slightly profitable. (The above data is the investigation of spare parts distributors, there is a possibility of downward fluctuations)
Fifth, the sales outlook
Currently there are no similar products on the market, the product sales pressure is relatively small. It is recommended to utilize the existing sales network of electrical wholesalers around the agency sales. At present, we have contacted a number of merchants, and reached a preliminary sales intention.
Six, cooperation program
This patent project is a non-functional invention, patent rights for personal ownership. Specific cooperation by the two sides to negotiate agreed.
VII, raw material supply program
Can be outsourced production, no special requirements.
VIII, the future of the project
Due to the simplicity of this product manufacturing, the threshold is not high, it is inevitable to be imitated. In addition to strengthening the efforts to combat counterfeiting, constantly upgrading the product is also a necessary means to expand the market. At present, two samples have been developed, ready to continue to launch 3-5 new products next year, with the upgrading of the product, we will be able to firmly stand in the market.
Student innovation and entrepreneurship project proposal 5
With the pursuit of beauty more and more high, nail store has penetrated into the life of women who love beauty, whether it is to participate in weddings or friends get-togethers, and even go out shopping, girls love to dress up beautifully, therefore, for entrepreneurs to open a nail store is a good choice.
First, the future development of the nail industry trend?
In the face of such a huge female consumer market, investors from all walks of life are rubbing their fists ready to enter or have crossed over, but simply rely on profiteering and speculation in the primary mode of operation is no longer viable. So, what to attract customers? Professional, sincere, value, the future of the nail industry business development will be branding, specialization and scale as the mainstream direction.
Nail store business positioning will be presented in the following forms: strong brand business, product company's nail service demonstration store, integrated nail service comprehensive nail store store, personal brand named reputation store.
Note: The more accurate the positioning of the nail store store, the easier it is to be remembered by customers. The ability to provide personalized value-added services is the winning formula for nail salon store operations!
2. Understand the psychology of the customer and how they see the nail store?
Consumers in the choice of nail store store will generally pay attention to such points:
(1) look at the professional level of nail store store;
(2) look at the level of service of the nail store store;
(3) look at the environment of the nail store store;
(4) look at the nail shop store's nail technician's ability and fame;
Consumers have several requirements for nail stores:
(1) The general consumers want nail stores to improve their professional skills;
(2) A part of the people want to improve the service environment of nail stores;
(3) Most of the people want nail stores to improve the level of service of the manicurist;
(4) A lot of consumers are hoping that nail salons to improve the overall quality of nail technicians;
(5) There is also a part of the customer hope that nail salons can improve the type of service more than sixty percent. Customers are dissatisfied with the service and overall quality of our nail technicians, hoping to improve, which also reflects the side of the reasons for the loss of our customers.
Customers choose to nail store way;
(1) through their own detailed understanding and personal experience and accept the number of people accounted for the majority;
(2) through the introduction of the nail technician to accept a part of;
(3) through the introduction of friends to accept a part of;
(4) there are also through the reading of magazines, television, advertisements come by name. advertisements.
The vast majority of customers believe that the level of service of nail technicians in general, which puts forward a challenge to our industry; who can make the majority of customers satisfied, who has the opportunity to have a huge market. It is a problem that every one of our operators should think y about.
Three, why is the mobility of nail technicians?
(1) practitioners of the age of small, lack of social experience;
(2) work skills are not high, but at any time you want to find a better job;
(3) nail store store is too small, monotonous environment, eager to go to the big nail store;
(4) the boss is inexperienced, frequent changes in the wages of the employees and commission (5) The constant emergence of new competitors, their high salary level, store decoration environment, materials and equipment leading, these are young nail technicians have a strong attraction.
In this industry, the good stores or personnel training up and down a lot of effort, but also has its own way to retain those good nail technicians. However, in those stores that lack management and sincerity, there is still a large number of nail technicians lost. The reasons are certainly many, single as our operators, should not review their own, our employees in our hearts in the end in a position? Understand the ideal choice of our employees in mind is what, how to solve the reality of the existence of the most fundamental problems.
Four, the most popular nail store store service is what it looks like?
(1) in the nail store store, nail technician and nail technician assistant technology and service to have a good match with the needs of the customer, regardless of the store, to create a good service environment requires the active cooperation of all employees.
(2) Each nail technician should be very clear about their own work and be able to complete it well.
(3) customers and nail technicians have very reasonable expectations, customers will not expect the nail technician is their own slave, want to how to command how to command; employees will not be upset and often want to change the boss or raise wages and so on.
(4) Nail technicians can accurately capture the needs of customers, and establish the customer's trust in themselves, so that customers believe that this is a professional nail store.
(5) Every nail technician should believe that; the service she provides to her customers is what they need and is beneficial to them, rather than thinking that she is cheating them out of their money.
Sincerity, not only is the nail technician to the performance of customers, but also every nail technician to establish a credibility on the character, and every nail technician is the owner of the personality character of the witness, they therefore judge, choose their own future, alone from this point of view, the personnel loss of a large number of nail store store, either nail store store bosses have problems with the ability to bosses have a problem with the character of the boss.
(6) nail technicians should learn to communicate effectively with customers, in learning effective communication skills at the same time, but also to learn to think differently, standing in the customer's point of view to understand the customer's needs, so as to truly meet the needs of customers.
(7) Nail technicians and customers should maintain a relationship of trust and conviction. Nail technician to the customer to show affection and enthusiasm can only let the customer trust, in fact, this is also a kind of professional attitude, most of the nail technician can do this, however, our customers also need us to show professionalism in the process of communication, so that the customer will have a sense of conviction.
But be careful, too much intimacy between the customer and the nail technician will make the customer lose the distance to the nail store store, so there is no way to talk about the price, and at the same time lose our professionalism. Therefore, we need to improve our professionalism, so that the guests pay for our professionalism.
(8) Nail stores should have their own values and cultural norms, and all nail technicians should understand and know the goals and directions of the business and services.
(9) The nail salon should have an accurate and unique business positioning so that the business can be invincible in the competition.