The spread of public opinion in Weibo
? For Weibo information, people in Weibo news can be focused by simple operation, and the content in forums and news can be forwarded anytime and anywhere, so Weibo has the characteristics of simplicity and operability. It not only gives users such a convenient user experience, but also makes the spread of public opinion in Weibo more rapid and irregular.
? Once a major event happens, anyone in Weibo can send a message quickly. For example, the super typhoon "Lichima" just passed, and everyone felt sorry for the firefighters on the Weibo. They are frontline relief fighters. "# Fireman made instant noodles in the afternoon 1 1 and didn't eat them until the early morning of the next day" and "# He sat by the roadside and swallowed 1 1 steamed stuffed bun". These Weibo news reached the hot search in Weibo at the explosive speed of virus spread, and Weibo netizens also expressed their opinions or forwarded or praised them without hesitation.
How to find public opinion in time?
? So if the hot search in Weibo is negative information or sensitive information, will relevant departments or enterprises let public opinion ferment uncontrollably? Wait until the epidemic breaks out completely before responding?
? At present, there are specialized Weibo public opinion monitoring analysis software on the market. For example, Sina Public Opinion, with the exclusive authorization of Sina Weibo's total government public opinion data, can track and spread multi-dimensional public opinion events for emergencies and hot events in Weibo, and publish detailed big data public opinion reports. Let's use "Shanghai Disneyland+Response+Prohibition+Diet" as the key word to interpret public opinion with big data.
? According to the statistics of Sina public opinion big data platform, this paper analyzes the data collected from Weibo during 2019/08/14: 53 ~ 2019/08/14: 53. Weibo's voice volume peaked at 20 19/08/ 12 09, and there were 6742 related Weibo speeches that day.
(Source: Sina Lyrics)
As can be seen from the above figure, the explosion points of the whole event are 18, 20 1 1, 19, and the data of media types are outstanding. Coupled with originality and media attention, the situation has been pushed to a high point.
(Source: Sina Lyrics)
As can be seen from the above picture, the words "Ban", "Shanghai Disneyland", "Bring your own food" and "Response" appear most frequently. According to the statistics of Sina big data platform, netizens also expressed their opinions on the prohibition of take-away food in Shanghai Disneyland, hoping that Shanghai Disneyland will have an official response.
(Source: Sina Lyrics)
The above picture shows the comments and forwarding of opinion leaders, which caused the abuse of netizens. Core communicators, master the source of public opinion communication in Weibo.
(Source: Sina Lyrics)
"There is no amusement park in China" and "Ha ha ha ha what I want to say" account for the highest proportion, accounting for 17% and 1 1% respectively. It is not difficult to see that netizens are dissatisfied with the prohibition of food in Shanghai Disneyland. Analyze and proportion the opinions of netizens, accurately grasp the names of social conditions, and make important data basis for subsequent public opinion judgment. In addition, Sina's big data analysis of netizens' emotions, bloggers' analysis, geographical distribution, equipment distribution and other multi-angle details shows the trend of public opinion communication in Weibo.
? The protagonist of this matter is Xiao Wang, a law major. When his rights and interests may be infringed, he bravely took up legal weapons and made a statement for himself. Although 40 yuan has little money, it is time to define the chaos in Shanghai Disneyland, such as random bag searching and high food price. I hope this matter can come to a fair conclusion as soon as possible. Xiao Wang and consumers are waiting for Shanghai Disneyland officials to give us a reasonable response.
? For more data, please visit Sina Lyrics www.yqt365.com official website, and search for keywords such as events/people/brands on the whole network. Government and enterprise users can register for free.