Ways to increase the rate of entering a restaurant

Ways to increase the rate of entering a restaurant. Nowadays, many people choose to open their own stores to start their own businesses, because they can easily open their own stores and their income is not bad, so many entrepreneurs have considered opening snack bars when they enter the catering market. Here are some ways to increase the rate of entering a restaurant. Methods to improve the rate of entering the store 1

"Stand in the frontcourt or outside the door"

Most shops are usually used to two methods of standing:

Generally, the shopping guides of shops are around the checkout counter, which is not easy for outsiders to see, and they feel that the atmosphere of the store is not good enough. Even if customers enter the store, they will feel that employees are lazy. Standing on both sides of the gate is more like a "female security guard", which will have a sense of distance and some shy customers are afraid to come in.

so what is the better position? Within 3 meters from the gate, stand in a three-dimensional and staggered position, or simply stand outside the store to call guests and intercept pedestrians passing by.

"Practice matching"

This is also one of the commonly used methods at present. When the terminal is not busy, salespeople can practice one-for-one, one-for-many and many-for-many clothes or shoes. Whether it is practicing one-for-many clothes or other styles, it has obvious effects on improving the rate of entering the store.

Not only can you prepare for the next transaction, but you can also master the memory of product collocation knowledge and effectively clean up the inventory. Moreover, if your collocation skills are recognized by customers, are you afraid that customers will not come?

"keep busy"

customers always like to walk into busy shops.

a busy shop will make consumers feel that the atmosphere of this shop is good, there are many customers, and the quality is definitely good. Therefore, whether it is cleaning up, adjusting the display of the store, or even walking around the store, the store will not create a static atmosphere, which will better attract pedestrians into the store.

don't stare blankly, chat, play games or eat melon seeds when there are no customers. This behavior will not only make customers unwilling to enter the store, but also affect the image of the store.

"Try on and take photos"

Trying on and taking photos in the store will make pedestrians outside the store think that the business in the store is very good, thus creating herd mentality and increasing their desire to enter the store.

"Store Image Finishing"

Constantly adjusting the display will not only create a busy scene, but also change the store image, thus improving the rate of entering the store.

"Make more friends"

Try to attract consumers to WeChat friends of yourself or the store as much as possible, and then make more friends with products and matching skills, and some customers will naturally be attracted.

"Emotional Links and Invitations of Old Customers"

For VIP customers who have registered by phone or micro-signal, employees can take the initiative to contact them. Usually, more emotional or other common sense links are shared, and some invitations are initiated appropriately, which will naturally make these "effective customers" increase their purchase frequency, thus improving the effective rate of entering the store. Ways to improve the rate of entering the store 2

Store image

includes window, lighting, display, etc. The most important thing is the window. Here, it is particularly emphasized that many people think that a window is a model and a model is a window. So I asked if you changed the window, and you said yes. Actually, you just changed models. In the window display, the model is the least important part.

so, what other components are there in the window? There are at least three kinds: props, background paintings and lighting, and models account for 21% at most. Therefore, we should shift from window display to window design.

models should be changed at least once every three days, and the window should be designed once a month (conditions permit).

store atmosphere

especially when there is no one, the shopping guide should be blocked. The low-priced interception is to treat guests outside the store and enter the store, and the high-priced interception is to call and invite old customers to the store. You can also play wheat and play appropriate music.

store promotion

it should be reminded that promotion means promoting sales, not discounting. Discount is a kind of promotion, you can create a lot of promotion atmosphere, even if it is an attractive poster of' new products on the market'.

make full use of the golden position

in fact, in the daily operation of underwear stores, the most important thing to improve the daily sales of stores is the sales ability of the golden position on the shelves.

the position of the goods in the display is changed from top to bottom, and the superiority of the upper display position is obvious. This position is usually used to display high-profit goods, which is the so-called golden section. If we can make full use of this segment, it will help to increase sales.

widen the distance between the sales area and the checkout counter

In the daily operation of underwear stores, we should also pay attention to the reasonable placement of products, which can greatly stimulate customers' desire to buy. Underwear stores can design a variety of long shopping corridors to prevent customers from taking shortcuts to the cashier's office and the exit.

when customers walk around or look for the cashier's office, they may see other items that arouse their desire to buy. By widening the distance between the sales area and the checkout counter, the sales time can be extended and the sales opportunities can be increased.

Goods should be placed in a relatively fixed position

Besides, in the operation of underwear stores, goods should be placed in a relatively fixed position, which can facilitate the purchase of old customers. Putting products in a fixed position can reduce the time for customers to find goods.

however, over time, it is easy to lose customers' attention to other items, and it produces an old and dull feeling. Therefore, it is also possible to adjust the goods on the shelves after the goods have been placed for a period of time, which can bring freshness. Therefore, the fixed change of commodities should be relative. Ways to improve the rate of entering the store 3

The first trick is to create the characteristics of dishes and make "star" dishes

As the old saying goes, "Eat fresh food all over the sky with one trick". How rich is China's food culture? Sichuan, Shandong, Guangdong, Zhejiang, Fujian, Anhui and Hunan are eight major cuisines, and any one of them can have its own characteristics and make a big fuss.

even if you are in the same cuisine as your competitors, you should consider relying on special dishes to win. The dishes are not good enough, and don't get caught up in the price war easily. Features are always the best competitiveness.

The second move is to upgrade the decoration style of the restaurant.

The restaurant has been opened, and the geographical location cannot be changed. However, we can pay some attention to some details of the decoration, do a good job of "scene marketing" and impress consumers from the details.

for example, to improve the lighting of restaurants, many restaurants not only arrange warm yellow chandeliers at the top of the table, but also ensure the brightness of the light concentrated on the top of the seats. In this way, customers can not only focus on the food, but also make the dishes look more delicious.

In addition, fast-paced background music can be played in the restaurant. Fast-paced music can potentially make restaurant customers eat faster, so as to improve the turnover rate.

The third measure is to adjust the store opening hours

Arrange the existing manpower reasonably and do a good job of employee scheduling; So as to supplement the blank of breakfast and make full use of breakfast time.

The fourth measure is to increase the marketing means of stores

The understanding of "marketing" by catering practitioners in China is only at the stages of discount, profit-making, preferential treatment, full delivery, etc., or it is a big price war, which hurts one thousand and damages eight hundred. In fact, the means of marketing are far more than these, and it is far from being so "costly".

online and offline discount promotion, or holiday promotion, product matching, social hotspots and event hype. Or horizontal alliances, which is bundled for publicity, are all marketing methods that can significantly increase store traffic.

in this era when the internet is in power and O2O is prevalent, if you want to enhance the popularity of restaurants, bring in passengers, and then increase the turnover, you must dare to think and do it, instead of sticking to the old routine.

Fifth, use propaganda tools.

It is suggested that the store print some leaflets, arrange employees to distribute the business circle during the low peak period, and intercept the distribution near the store door before the peak period; You can also arrange employees to carry out carpet distribution within 5 kilometers of Fiona Fang during the low peak period, thus increasing publicity;

It is also a good opportunity to promote the brand while increasing the turnover. We can't limit ourselves to customers who are close to the store to spend money, expand publicity, and let more people know that there is such a restaurant with such delicious food, so as to come to the store for dinner. We get not only the turnover, but also the support of a huge consumer market!

the sixth trick is to bind customers with wechat.

By using the functions such as snap-buying, group buying, lottery, games and so on, customers can make full popularity by using the functions such as printing photos for free on wechat to bind customers permanently and realize secondary marketing.