The hot pot industry has great growth potential, creating a distinctive brand and winning a competitive advantage

Analysis of the development status of the hot pot catering industry in China

(Hot pot, called "antique soup" in ancient times, is named after the "splash" sound when food is put into boiling water. Hot pot is an original food in China with a long history and is suitable for all ages. )

Since 2111, the development of catering industry has been in a straight upward trend. In 2117, China's annual catering income reached 3,964.4 billion yuan, up by 11.7% over the previous year, which was 1.5 percentage point higher than the growth of social consumption retail sales, accounting for 4.8% of GDP. In 2117, China's catering industry showed high-quality development of specialty catering, obvious growth of group meals, high-speed and normal online take-away market, and new catering became the main driving force of industry innovation.

In p>2117, chafing dish industry accounted for 22% of the total income of catering industry, which shows that chafing dish is the largest category of catering industry, and chafing dish with ingredients accounts for a larger proportion than other chafing dishes.

Statistics on the overall revenue proportion of catering industry in China in p>2117

Source: Foresight Industry Research Institute

Analysis and forecast of the total revenue of hot pot catering market in China

The catering service market in China consists of three parts, including Chinese catering, western catering and other catering, and Chinese catering is the largest part of the catering service market in China. In 2117, the market share of Chinese catering was 81.5%, and the total income increased from 2184.6 billion yuan in 2113 to 3192 billion yuan in 2117. By 2117, there were 5.8 million restaurants in China, which was 3.48% lower than that in 2116. Among them, Chinese dinner, Chinese fast food and bread dessert all accounted for more than 11%.

The Chinese catering market in China can be further divided into Chinese main restaurants, Chinese fast food restaurants and others, and hot pot restaurants belong to Chinese main restaurants. As a kind of hot pot that is exploding, it has been developing and growing in recent years. According to the statistical data of China Hotpot Chain Industry Market Foresight and Investment Strategic Planning Analysis Report issued by Foresight Industry Research Institute, in 2114, the total revenue of China's hot pot catering market reached 316.7 billion yuan, up by 12.58% year-on-year. By 2116, the total revenue of China's hot pot catering market was close to 411 billion yuan, up by 11.31% year-on-year. By the end of 2117, the total revenue of China's hot pot catering market reached 436.2 billion yuan, a year-on-year increase of 11.29%. The compound annual growth rate from 2114 to 2117 was 8.3%. It is estimated that the total revenue of China's hot pot catering market will reach 481.4 billion yuan in 2118. Because of its popularity, expansibility and highly standardized unique business model, it is predicted that the total revenue of China's hot pot catering market will increase to 584.3 billion yuan in 2121, a year-on-year increase of 11.16%.

statistics on the scale of Chinese catering market in China from 2113 to 2117

statistics on the total revenue and forecast of the growth of China's hot pot catering market from 2114 to 2121

data source: statistics on the growth potential of the hot pot industry from 2113 to 2117

First-tier cities in the hot pot restaurant market account for nearly 11%, and the growth rate is slightly faster than that of non-first-tier cities. The market scale of non-first-tier cities and rural areas is influenced by the dining-out culture in first-tier cities, as well as the improvement of urbanization and residents' income, which has great growth potential.

Statistics and forecast of the market size of hot pot restaurants in different cities from 2113 to 2117

Source: Forward-looking Industry Research Institute

Price of hot pot

As the first national delicacy, hot pot is affordable to the people. According to statistics, the mass consumption of catering industry has reached 81%.

The per capita consumption price of hot pot in China is 64.8 yuan, and 34.4% of the consumption of hot pot is concentrated in the mass market of 61-65 yuan, while there are few high-end hot pots above 81 yuan. The consumption level of hot pot in different cities is different. The per capita consumption of first-tier cities is about 74.1 yuan, while the southwest of hot pot "base camp" is only 55 yuan, and Lanzhou ranks first in the per capita consumption level of hot pot with 126 yuan. According to statistics, about 65% of hot pot consumers in Chengdu are young people aged 18-31, and the average consumption per order is the consumers aged 31-35 and born after 81, with a premium range of 51-111 yuan, second only to Chinese food.

Statistics on the proportion of hot pot price distribution

Source: Forward-looking Industry Research Institute

Analysis on the development trend of hot pot catering industry

As an important category of catering industry, the future development trend of hot pot industry is consistent with the overall development trend of catering industry on the one hand; On the other hand, as a distinctive format, its future development is also unique from other formats in the catering industry.

the hot pot market will continue to expand in the future, and the market prospect is bound to be bright. At present, the annual consumption of the hot pot market in China has reached tens of billions of yuan, and it is still growing at a rate of 31% per year.

1. Branding

Brand power is a key factor to attract consumers. With people's requirements for dining environment, experience and service getting higher and higher, many people like to choose some famous and famous restaurants to eat, which can not only enjoy a good dining experience, but also eat with confidence. Many hot pot enterprises can succeed, in addition to strong product strength, brand strength is the key.

whether the brand has enough influence determines whether the hot pot enterprises can win in the market competition. Without brand power, it will be difficult to change the fate of being eliminated by the market and consumers.

2. Characteristic

Characteristic makes it more attractive. In the increasingly fierce competition and highly homogeneous brand catering market, the more obvious the characteristics, the stronger the competitiveness. Characteristic management has become a major means for many catering enterprises to attract consumers. The business format of special catering will show a rapid development trend in the catering market around the country. Therefore, it is very important for hot pot enterprises to create personalized brands and highlight brand characteristics.

3. Scale

In the future development, a number of large-scale and strong chain hot pot enterprises will be formed. The stability and consistency of hot pot products can be guaranteed by fewer production and processing links and the unified configuration of bottom materials and seasonings. At the same time, hot pot dishes are relatively simple, easy to copy, with a high degree of standardization, and it is easier for headquarters to supervise and manage stores, which has the advantage of chain operation. Therefore, joining chains is still a good way for hot pot enterprises to expand their brands and accumulate funds.

4. Greening

"Green, low-carbon, energy-saving and environmental protection" is the general trend of social development in the future. It is no exaggeration to describe the development theme of this future era with those who follow it prosper and those who oppose it die. Only by following this development trend can the hot pot industry survive and develop better. At present, some large-scale hot pot chain enterprises with advanced consciousness have begun to establish their own green industrial bases and control food safety issues from the source.

5. Standardization

Standardization of Chinese food is one of the development directions of catering industry in China in the future. As a relatively simple business model in catering industry, the standardization of hot pot industry is easier to realize. Of course, the hot pot industry still needs to do a lot of research work in strengthening the standardization of business model, service specification, food selection, product processing, utensils and pans, energy use and so on, which is the key to the standardization of the hot pot industry in the future.

6. Diversification

Nowadays, people go to restaurants not only for the single demand of eating, but also for business talks, friends gatherings, family gatherings and so on. The hot pot industry will undoubtedly develop in a diversified direction. In the future, it should not be surprising that more and more hot pot enterprises will not only provide places for people to eat, but also provide functions such as leisure and entertainment. This diversification of functions comes from the increasingly diversified needs of consumers.

7. Nutrition

"Nutrition, nature and health" is another development trend of hot pot industry in the future. With the development of social economy and the continuous improvement of people's living standards, people's concept of catering consumption is gradually changing. After solving the basic living condition of food and clothing, people pay more and more attention to their own nutrition and health problems. Hot pot enterprises compete not only for brand and scale, but also for whether the products they provide are more nutritious, natural and healthy. Hot pot enterprises will pay more attention to nutrition balance and natural health care in the processing and selection of hot pot seasonings, hot pot bottom materials and raw materials.

8. Industrialization

Many chain hot pot enterprises have established central kitchens and logistics distribution stations, but they often only process and package the base materials and ingredients. There are not many kinds of processing, and many of them have to be done separately in stores.

With the increase of costs such as rent and labor, only the largest business area can get the most profit. Scientific and modern processing base and logistics distribution center are indispensable heart parts of future hot pot enterprises. These scientific and modern processing bases are further combined with industrialization to package the processed semi-finished products such as clean vegetables, meat, pills, slippery, hot pot seasoning and hot pot bottom materials. Using cold chain preservation and distribution, combined with the unique brands of large chain hot pot enterprises will realize the industrialization of hot pot industry.

9. Popularization

With the rapid development of economy, the income of residents has been continuously improved, the process of urbanization has been accelerated, and people's consumption concepts and lifestyles have also changed. In addition, with the arrival of an aging society, the trend of miniaturization of family size and empty nest of elderly families is becoming increasingly obvious. People urgently need convenient and affordable popular catering to meet their daily dietary needs, so the number of people eating out and the frequency of eating out will be increasing.

chafing dish industry has become an important part of popular catering with its simple, fast, economical and nutritious consumption mode. With the continuous development of social economy and the improvement of chafing dish industry itself, chafing dish industry will surely become the backbone of popular catering.

11. Informatization

Informatization will be an important development trend of hot pot industry in the future. The informationization of hot pot industry will effectively reduce the procurement cost, labor cost and financial management cost of raw and auxiliary materials. In addition, the use of various information equipment will be very convenient for consumers to know the information of dishes, order food and place orders. One thing that can't be ignored is that informatization will play a vital role in new sales methods such as online group buying and online marketing in the hot pot industry. With the substantial increase in the number of netizens, the network has become one of the important means of promotion. People search their favorite restaurants and delicacies through the Internet, and the importance of online sales will become increasingly apparent.