On the one hand, Zibo can burn it at will, thanks to its rich animal husbandry resources and food culture. Because Zibo is located in the middle of Shandong Province with humid climate, it is suitable for developing animal husbandry. Therefore, the quality of local beef and mutton is high, and it also forms Zibo Roast. On the other hand, Lao Wei Mo, as one of the representatives of Shao in Zibo, has introduced a series of mutton skewers with unique tastes through continuous exploration and innovation, which has met the growing demand of consumers.
In addition, the popularity of the Internet and social media has also provided favorable conditions for the popularity of Old Age. With the rapid development of mobile Internet, people's consumption concepts and ways have changed greatly, and it has become a normal state for users to search, comment and share food online. As a small shop with unique local characteristics, "Lao Wei" is known by more people through the spread of social media. At the same time, "Lao Wei" also actively uses Internet marketing channels to promote its products to the whole country through online sales and distribution services.
In a word, the popularity of Zibo Shaohe "Time-honored Brand" is not only the embodiment of Zibo's local food culture, but also the result of the innovative development of Zibo's catering industry, and it is also the result of the mutual promotion of consumer demand and merchant marketing means in the Internet era.