July 18, 10 a.m., Beijing dining consumption vouchers officially "on-line", 44 seconds to set out the first single dine-in consumption.

"Consumers use consumption coupon order speed can reflect the power of the public consumption, the issuance of consumption coupons will also further boost local consumption." The relevant person in charge of Meituan told the "Securities Daily" reporter, Meituan July 18 at 11 am statistics show that the Beijing dining consumption coupons on line in only six minutes, the platform of four denominations of dining consumption coupons have all been collected. Among them, Meituan catering dine-in full of 100 minus 30 yuan consumption coupon, only 68 seconds was snapped up.

Consumption coupon "seconds light"

July 18, 10 am, Beijing for the city's consumers to issue food and beverage consumption vouchers, by the government and provide catering services to the platform business **** with the funding, the launch of takeaway class, to the store class, the elderly to help the disabled class of three kinds of consumption vouchers cumulative total of 100 million yuan, benefiting the consumers and catering enterprises in Beijing. The first batch of catering consumption vouchers were issued through platforms such as CCB Life, Meituan, Hungry's, and Mai Tip Takeaway.

The Securities Daily reporter found that the first batch of vouchers on some platforms were quickly snatched up as soon as they went online.

Including, Meituan APP takeaway consumption coupons almost "second light", the reporter opened the APP at 10:00 a.m. on the 18th, the two denominations of takeaway consumption coupons are displayed "today has been robbed", the reporter only managed to grab two denominations of dine-in consumption coupons.

In Hungry Mou platform, the screen will pop up "congratulations on winning the value of the red packet" prompt. The reporter successfully received "full 50 yuan minus 15 yuan" and "full 100 yuan minus 30 yuan" two denominations of consumption coupons.

In the CCB life APP home page, also appeared Beijing dining consumption coupon entrance, when the reporter clicked on the day of the consumption coupon display "has been snatched up". And in the wheat tip food small program, the first time to get coupons need to enter the name, ID number, cell phone number. When the reporter finished the above steps, the coupon has been collected.

What is worth paying attention to is that in order to better benefit people's livelihoods and improve the efficiency of the consumer coupon subsidy, the issuance of food and beverage vouchers has also changed the rules, that is, consumers in Beijing can receive food and beverage vouchers every day, but the vouchers must be used on the same day, the takeaway vouchers can be used directly on-line ordering.

In-store consumption has increased

"This time, six stores of Huda Group participated, five Huda restaurants and one Red Alley restaurant." Fang Xuhu, assistant general manager and office director of Huda Dining, told the "Securities Daily" reporter that the government issued vouchers through the platform, users can receive the vouchers online, and offline consumption will be automatically full." The issuance of catering vouchers, do not need to be subsidized by merchants, Meituan and hungry are seamless with the merchants, merchants can participate in the normal entry".

"Securities Daily" reporter visited the Fengtai District at noon on the day of the offline restaurant found that part of the "vouchers" can be used in the food and beverage enterprises in the field of prominently posted consumer vouchers to receive and use instructions. When the reporter walked into the sip feed store, the waiter in the order to take the initiative to ask whether the consumer vouchers.

The reporter placed an order for a 62 yuan "single selected fatty beef set meal" on the Meituan APP, and checked the "50 yuan minus 15 yuan" coupon directly at the checkout, and finally paid 47 yuan.

"Usually work meals like to order takeout, but today the takeout coupon did not grab, only grabbed the dine-in coupon." A consumer told the Securities Daily reporter. Some consumers also said, "It's too difficult to grab, ready to set the alarm clock at 10 a.m. tomorrow morning on time to open the robbery."

"The issuance of consumption vouchers plays a key role in the recovery as well as restoration of the restaurant market." Zhu Danpeng, a researcher at the China Brand Research Institute, told the Securities Daily reporter that the issuance of consumer vouchers has boosted consumers' willingness to consume as well as their confidence. From the industrial end, policy end and consumer end, the issuance of consumption vouchers on the whole macroeconomic stimulus, the recovery of the catering industry and consumer willingness to enhance the great benefits.

"The issuance of consumption vouchers makes many citizens actively participate in consumption promotion activities, and there will be a certain increase in sales for brands." Gluttony group vice president Zhang Yanmei said in an interview with the Securities Daily reporter.

"Today's takeout orders have obviously increased a lot, and many of them are two takeouts on one order." A Meituan takeout clerk told the Securities Daily.

According to Meituan's real-time data, on July 18, two hours after the Beijing restaurant dine-in consumption coupons went online, the number of orders on the platform for in-store dine-in packages and vouchers increased by more than 83% compared to the previous week.