Understanding the customer, seize the customer psychological think we can better communicate with the customer, in order to more skillful in the communication in the introduction of our products, in order to focus the attention of the customer to our products, want to learn about our products, so as to be able to do with their transactions.

People are emotional animals, will be affected by the surrounding environment, customers are no exception. Sales, the face of those emotional customers, if we can say something emotional words, open the customer's heart knot, then the success of sales will undoubtedly be greatly increased.

With the cold sales rhetoric compared to the warm, caring tone of voice is sometimes easier to impress customers. However, the reality of sales, some salesmen can speak well, the introduction of the product when the mouth like a river, but in the sale of all around the wall, to a large extent, is due to their lack of feelings.

Techniques to impress customers:

1, you are the business:

Even if you are in the company has a large number of branches and thousands of workers, but for the customer, the company is you, and his direct contact is you. The customer sees your company as a whole that is there only to fulfill his requirements.

2, always put yourself in the position of the customer:

Put yourself in the position of the customer, you will find the best way to solve the problem of such complaints.

3. Words that apply to any situation:

Don't say, "I can't do it," but use affirmative words such as, "I'll do my best," "It's not an easy problem," or "I'll try my best. "or "I'll have to ask my supervisor"; never say "That's a problem", but "There must be a way".

Tell your customers "this is the way to solve the problem", not "to solve the problem you have to do this"; such as the customer to ask you for something impossible to do how to do? It is very simple: from the customer's point of view, and try to say: "This is not in line with our company's routine, but let us try to find other solutions.

4, more "we" less "I":

Salespeople say "we" will give each other a psychological implication: salespeople and the customer is together, is standing in the customer's point of view, although it is only one word more than "I", but a few more points of closeness. Northern sales people work in the South on some of the advantages of the North like to say "we" Southern people used to say "I"

5, to maintain the same way of talking:

This is something that some of our young salespeople may not pay much attention to, they are quick-witted and talkative. Attention, they are quick thinking mouth, talking is not divided into objects like a machine gun like fast-paced, encountered customers are on the age of ideas can not keep up with, simply do not know what you are talking about, easy to cause customer resentment.

Our company has a good project sales sales staff, this gentleman that is not a good talker, sales skills have not seen how many tricks, but he is very close to the project with the supervisor, and the supervisor is generally 60 years old or so will be retired old engineers, and this gentleman seems to have a study of the psychology of the old man, every time the supervisor and slowly from the end of the talk must have something.

It is best that the old engineers become firm supporters of our products being adopted in this project.

The above content references Baidu Encyclopedia-18 insights to capture the customer's psychology