The scale of one day's takeout exceeds 2 billion yuan! According to the Digital Analysis of the Internet Food and Beverage Takeaway Industry released by the research organization Yi Guan, it is estimated that in the third quarter of this year, the overall transaction scale of China's food and beverage takeaway market reached 195.29 billion yuan, an increase of 35% year-on-year.

It is understood that China's online takeout industry started in 2012, and with the development of the Internet, the online takeout industry has also seen rapid growth, with an increasingly large market size. With the development of intelligent delivery systems, the instant delivery capacity of the takeaway industry continues to improve. Analysts believe that the takeaway industry will further span from catering to the life service industry, and consumer demand continues to drive the integration of the service industry and the retail industry,? Takeawayization? will become a major growth point in the future consumer sector.

Despite the fact that takeout has been so hot, the scale of Internet catering takeout transactions in the catering industry is still relatively low, and the takeout industry still has a long as to go. And with the further development of catering logistics, the perfect opening of the takeaway entrance and scenario-based applications, and the expansion of urban use and deeper user demand, it is expected that the Internet catering takeaway market will continue to maintain the growth trend in the next three years, especially in small and medium-sized cities, according to Ai media data, the growth rate of takeaway in small and medium-sized cities has been much faster than that of the first and second tier of large cities in the first three quarters of 2018. Forecast analysis of the Chinese Internet catering takeaway will show the following trends:

Further improve the logistics and distribution system superimposed on the diversified application scenarios to deliver meals.

Logistics is the basic carrier of Internet catering takeout services, and the timeliness and punctuality of takeout delivery is an important factor affecting the experience of takeout users. With the development of the takeaway market, the rapid increase in the volume of orders, merchants since the delivery makes it difficult for takeaway vendors to protect the user experience. In recent years, major takeout vendors have continued to invest resources in improving their logistics and distribution systems, and the emergence of appointment and distribution is a typical example of how logistics and distribution has slowly become an important competitive barrier for takeout platforms.

With the continuous development of logistics and distribution, takeout logistics will be superimposed on more diversified application scenarios, and will become the basis for takeout platforms to expand diversified distribution services.

After the rapid layout and completion of city coverage, takeaway vendors have carried out timely strategy iteration, through constantly strengthening the execution of city operation team, as well as constantly adding new high-quality market supply, so as to continuously tap into the diversified needs of users, better provide users with differentiated services, enhance user satisfaction, and recommend brand loyalty.

Specialized operation and better quality service to users will be the key to future competition.

Vertical segmentation takeaway field still has space at present, the Internet catering takeaway market into a period of rapid development, the market scale maintains a stable growth trend, the market competition also presents white-hot, in the first and second tier cities, the United States group hungry么continuously burning money subsidy war, and in the small and medium-sized cities with small capital density, it is the paradise of the local takeaway entrepreneurs, but whether it's the giants such as the United States group or those who are like the rain of Local takeout platform, refined operation is the core of the future competition.