During the event, where the shopping mall one-time purchase of xx yuan (including xx yuan or more) can participate in the riddle activities, guessing the person can get a beautiful gift; daily limit of 200 gifts, first-come-first-served, while stocks last.

(a), the activities of the rules:

1, the activity period, where in the shopping mall shopping single ticket amount of xx yuan (including xx yuan or more), you can participate in the lantern riddle activities; Guessing the mall can be given an exquisite gift, a small ticket is limited to a prize.

2, 200 prizes sent out every day, the number is limited, while stocks last.

3, customers with a valid . Sales ticket to the first floor of the center hall prize redemption to verify the eligibility to participate in activities, and then to the riddle hanging place to choose the riddle.

4, each riddle number (1 to 200), the customer to remember the riddle number or remove the riddle, to the hall prize redemption, to the staff reported the riddle number and the answer, up to a maximum of three guesses, and those who can not guess will be canceled the qualification for prizes; such as guessing the correct answer to those who signed the registration form to confirm that you can receive a beautiful gift.

5, the guesser in the prizes, the staff will be prepared to replace the original riddles guessed riddles, in order to the back of the customer guessing riddles. (Take this way to increase the fun and participation in activities, but also to reduce the workload of staff)

6, the Ministry of Operations to arrange three staff members specifically responsible for prize redemption, check whether the customer's ticket meets the conditions of guessing riddles, after the customer guessed, fill out the "gifts to receive the registration form", please sign the customer, before issuing prizes; only after the customer has guessed, fill in the "gifts to receive the registration form", please sign the customer, and then the customer will be given a gift. The party can issue prizes; and in the customer's sales tickets and computerized tickets stamped on the activities of the special seal, to avoid duplication of prizes.

(2), the activities with:

1, the Operations Department: arrangements for prize redemption staff 3, of which 1 designated team leader, and is responsible for the activities of the field during the emergencies.

2, loss prevention department: activities on-site order maintenance and prizes, goods anti-theft.

3, Planning Department: activity program and related manuscript writing, guidance in the hall layout and activities to create an atmosphere, riddle data collection, prize preparation, activities throughout the tracking.

4, physical management department: the hall and the activities of the site layout.

5, service desk: good customer consultation.

6, other departments: to help write riddles and activities related to the preparation of materials.

(C), the site materials and personnel division of labor:

slightly

V. Overall costs

1 spray painting at the main entrance

2 redemption table

3 staff chairs

600 pieces of confetti

200 lanterns

10 black microphone pens

600 prizes

Unforeseeable costs

Total cost: x million yuan

I. Theme

Autumn Festival burning love

Good flowers, full moon, long life!

Since x month x day, a variety of high-quality moon cakes, cigarettes, alcohol, health care and other gifts will be held in the hall on the first floor of the exhibition and sale of activities, preferential prices, exquisite gifts, to express your a strong friendship!

Second, the promotional activities

activities, the seabed of the moon action

Activity time: x month x to x month x

Activity: x month x - x day, where the general merchandise in the day of the single cash register full of more than 300 yuan, special merchandise single cash register The single bill is more than 3,000 yuan, you can go to the shopping mall on the first floor of the negative supermarket entrance to participate in the game.

Prize setting: set up a transparent glass prize box, box containing 100 glass balls. Customers one-handed hand back up, a one-time touch out how many glass ball that will give the corresponding amount of shopping coupons.

The method of prize touching: customers with a shopping list to the bottom of the sea to touch the glass ball, the day of shopping for general merchandise a single receipt full of 300 yuan, special merchandise a single receipt full of 3,000 yuan, can be touched according to the rules of touching the ball once (each person can only be touched once), the prize money to the customer to catch the number of glass balls to determine the number of balls, each ball of 1 yuan, how many, how much to catch, how much to send.

Reward coupon issuance: each group set up three people, a person registered invoices, confirm the number of times to grab the ball; a person to organize the activities carried out; a person to send the prize coupon.

Expected prize: expected three-day sales of x million yuan, 300 yuan each, up to xx people touch the prize. Calculated on the basis of an average of 20 yuan per person, the total of about x million yuan (about half of the actual, the cost is about x% of the actual sales.

Requirements:

1, the quality control department to make a good promotion of the in-store broadcast.

2, the General Office is responsible for the promotion and organization of the event and the preparation of the ball touch props, as well as the training of the ball touch staff.

3, the Defense Department is responsible for the maintenance of order at the scene of the event.

4, Business Department is responsible for the preparation of shopping coupons.

5, touch the ball staff require serious and responsible, to be patient with the customer to explain

Activity 2, shopping lottery send moon cakes

1, where in 20xx x month x day - x month x day in the shopping mall on the day of shopping for general merchandise a single receipt full of 100 yuan, special merchandise a single receipt full of 1,000 yuan to participate in the lucky draw once.

2, the draw with a valid shopping list, up to a maximum of one draw.

3, the draw in a lottery box placed 60 ping-pong balls, which prize ball for 6 (first prize a, second prize 2, third prize 3), the empty ball for 54, one time to draw a ball to draw the ball to decide whether to win or not (each time you can only draw a ball, more than one draw for null and void).

4. If you draw a prize ball, you will redeem the prize on the spot. Prizes are set as follows:

First Prize: one moon cake shopping coupon worth RMB xx

Second Prize: one moon cake shopping coupon worth RMB xx

Third Prize: one moon cake shopping coupon worth RMB xx

5. The shopping coupon is only valid for the purchase of moon cake in the shopping center within the designated time, if not, it is regarded as a self-giving up, and will not be honored.

Cost budget:

It is expected that the three-day sales of xx million yuan, 100 yuan each, up to xx people to touch the prize, set if the first, second and third prize hitting rate of x% (1/60), x% (2/60), x% (3/60), the corresponding bonus of xx yuan, xx yuan, xx yuan, *** count xx million yuan, accounting for x% of sales.

With the arrival of the Mid-Autumn Festival, a traditional Chinese festival, many businesses aiming at the Mid-Autumn Festival business opportunities, around the moon cakes and other Mid-Autumn Festival gifts to do the article. We are based on the "xx" this xx enterprise, seize the Mid-Autumn Festival this favorable opportunity, trying to achieve the brand moon cake promotion of new forms of development, the development of this promotion planning design.

First, the promotional objectives:

1. Mid-autumn mooncake consumption to drive the sales of the store, the image of the store to activate the sales of mooncakes. The moon, reunion, reunion love, "xx moon cake" to send home.

2, through the Mid-Autumn Ambassador gift good words and deeds to infect customers, enhance the corporate image.

3. Provide convenience for customers and attract more customer groups.

4, to convey emotions for customers.

5, this activity is basic, can be extended to other festivals to use, such as Christmas or New Year's Day.

6. Increase the means of competition and make a difference.

Second, the commodity promotion environment analysis:

(a) Macro market factors have a great impact on the enterprise, and this influence factors can not be controlled by the enterprise. Enterprises can only study the macro-environment and its changes, looking for opportunities in their favor, in order to occupy the market and obtain greater economic benefits.

Macro-environmental factors are:

1. Demographic factors: Mid-Autumn Festival, family reunion, consumers are more concentrated, which is conducive to the promotion of goods.

2. Economic factors: at the time of the financial crisis, to stimulate domestic demand, stimulate consumption.

3. Social and natural factors: the Chinese people attach importance to this traditional festival, driven by the cultural flavor, also set off a consumer storm.

(2) "The customer is God", only our promotional products to meet the needs of consumers, to win the trust of consumers, in order to Mid-Autumn Festival, family reunion, "xx mooncake" to bring you happiness and contentment.

1. Consumer behavior and psychology: the Mid-Autumn Festival, doubly thinking of relatives; family reunion over the Mid-Autumn Festival. Mid-autumn gift-giving, relatives and friends visit and other consumer behavior, consumers in the consumption process for product selection has its own psychology, promotions to seize the consumer psychology of reasonable promotions

2. Consumers need the level of service: in the relatively competitive mid-autumn mooncake market, the consumer pursuit of good quality products at a low price, XX mooncake old already have a variety of market advantages. Meet the need to improve the level of service.

3. Consumer purchasing power analysis: consumers seek to meet their needs and inexpensive goods, our promotion based on low price, high quality, truly affordable for customers, but also adapted to the purchasing power of customers.

4. Consumer consumption environment analysis: consumers in the many moon cake promotions, the choice is wide, we will limit the promotional process to improve the promotional environment, improve the quality of service, is the consumer in the promotion of a real win-win situation.

(c) The modern society is a competitive society, "Mid-Autumn Festival moon cake" competition will be more intense, only to beat the competitors, in order to make our "xx moon cake" has a greater sales volume, to obtain greater profits.

1. Competitor's strategy: in the same period, the use of a variety of ways to promote, such as shopping malls, supermarkets, promotions, and other products tied together in the promotion.

2. Competitor's goal: to further expand the brand effect and increase sales profits.

3. Advantages and disadvantages of the competitors: the advantage is to expand a wide range; disadvantage is a single means, high cost, transportation inconvenience.

4. Competitor's response mode: there is a complete service organization, the departments effectively cooperate, can meet the needs of consumers in a timely manner, accept consumer feedback.

(D) Internal environment analysis

1. Resources: the ability to liaise with manufacturers in a timely manner with the source of goods, will not cause the accumulation of goods or off-sale.

2. Competitiveness: high quality and low price: convenient transportation: strong teamwork and diversified means of service.

3. Logistics output input: easy transportation, basic "zero inventory.

4. Production operation: assembly line operation, quality assurance, efficient production.

Third, advertising analysis:

1. Advertising objectives: through large-scale advertising, to achieve the realization of promotional activities and extensive.

2. Advertising cost: 1000 yuan

3. Advertising message: publicize the brand, improve influence, expand sales channels and increase sales.

4. Advertising media: newspapers and leaflets

5. Evaluation of the advertising effect: to achieve the purpose of promotion during the festival, in the minds of consumers to establish xx brand awareness; further publicize the xx old corporate culture!

Fourth, the activities:

1, time: x month x - the day before the Mid-Autumn Festival

2, location: the activities are limited to the city of Huizhou xx

3, the activities of the preparation:

(1) to arrange for a certain amount of transport trucks with the "Mid-Autumn Festival Ambassadors ".

(2) Drivers must be familiar with urban driving routes, the requirement to minimize time consumption in the delivery process, improve delivery efficiency.

(3) The "Mid-Autumn Ambassadors" are educated in language and movement, and learn how to deal with problems.

(4) Improve the selling price of mooncakes to maximize the overall profit.

(5) Contact card dealers to buy a certain number of beautiful cards, cards that can be categorized according to the different objects of the gift, such as: Valentine's card, loved ones card, friend's card and so on.

4, the activities of the promotion:

In the activities of the implementation of a week or so before the posters in the mall to publicize the activities, but also through the newspaper, radio and other ways to strengthen the breadth of publicity. But to carry out a certain costing can be implemented. The campaign should be as simple and easy to understand as possible, and requires a special explanation of the circumstances.

V. Notes:

1, the customer to buy gifts according to their requirements for packaging, and ask and register the request for delivery of the detailed address and delivery time period, to allow customers to provide their contact phone number and the recipient's contact phone number to facilitate the gift of special circumstances can be contacted.

2, "Mid-Autumn Ambassador" of the words and deeds on behalf of the honor of the mall, must be "ambassadors" for strict selection, image and language affinity must be good, and for the possible problems must be on the The "ambassadors" must be educated about the problems that may be encountered.

3, in order to avoid some problems, the delivery of this activity can only be limited to the mid-autumn gifts, can not involve cash, in the packaging must be checked on the gift, there can not be cash.

4, due to the possibility of customer refusal, etc., in the event of publicity should be explained, and explain that the occurrence of this situation shopping malls to return the original gift contact with the customer.

5, there is a refusal to accept or the customer is not in the case, the "ambassador" must contact the person in charge of the shopping mall as soon as possible, informed of the situation to continue with the next task, by the mall staff to contact the customer or the recipient of the gift to inquire about the solution.

6, the gift must be sent to the mall for the products purchased, the buyer must leave a real contact number and name, such as the number left in error caused by the return of the goods can not be returned to the mall after 7 days have the right to deal with this point should be in the publicity or activities carried out to explain.

7, the card in the self-written gift is the customer for the recipient of the most sincere wishes, is the emotion of the frank disclosure, so the selection of the card must pay attention to the appearance of its fine and inside the text of the connotation. If the price of moon cakes to do adjustments, the card can also be changed to calendars, of course, inside the mall to have the relevant introduction. Do publicize it.