Brand planning is to shape the brand image, and to shape the brand image through conception, design and production planning scheme. Brand image does not exist in isolation, but is intertwined with marketing images such as "quality image, price image, advertising image, promotion image and corporate image" related to brand image construction.

In this era of rapid information dissemination, building your own brand has become the knowledge of most entrepreneurs. In order to improve brand awareness and reputation, enterprises must create brand personality. This is a necessary investment in the long-term interests of future enterprises.

Basic steps of brand planning

Brand design: it is the design expression of brand positioning, and the focus of design is to let customers clearly see the value and interest; Including brand logo design, brand advertising language design and channel image design.

Brand marketing: let customers know and be able to buy brand products or services. Let customers feel that they need such products or services; When he wants to buy it, he knows where to buy it and can buy it.

Brand entrepreneurship: the first attempt of brand products or services to customers. Customers try to achieve sales and establish a relationship with the brand, which is good and can be maintained.

Brand formation: refers to the real formation of a brand when customers buy and use products and repeatedly buy or recommend them to others. It will be more effective to do large-scale advertising at this time.

Brand management: It is necessary to adjust and manage the brand according to the customer's impression, such as brand public relations, improve brand awareness and reputation, or adjust brand positioning and brand design, so that the brand is constantly selected by customers.

What should we pay attention to in brand planning?

Question 1: In the early stage of brand planning, we should do a good job in market research, understand market competitors, understand the advantages of enterprises, give play to our own advantages, and do a good job in product work to make products more competitive.

Question 2: Brand strategic planning: Most bosses do not have a detailed development plan, but rely on their own experience and imagination to arrange enterprises, which is actually very dangerous.

Question 3: The creation of a brand needs accumulation: the brand image of each enterprise is gradually recognized by consumers after years of accumulation, so we must do a good job in product quality control.

Question 4: Keep forging ahead: If enterprises want to develop continuously, they must constantly improve themselves and improve product quality and competitiveness. This market is survival of the fittest. If the enterprise is only satisfied with the status quo and does not move forward, it will face the elimination of the market sooner or later.

Generally speaking, corporate brand planning is based on the enterprise's own point of view, and the planning scheme is formulated according to the actual situation.