When it comes to sea fishing, apart from meticulous service, of course, there are plenty of small platforms. When it comes to delicious food, beef granules must have a name, especially homemade tomato beef granule soup, with ingredients of beef granules celery and coriander, and finally, tomato soup is really delicious. However, the hot topic of Haidilao beef has changed, which makes many Haidilao fans shout that there is no happiness. Haidilao uses a similar appearance "taste partner"? Haidilao replaces beef granules. The reporter called the headquarters of Haidilao, and the customer service department replied that Haidilao had actually tried to use soybean meat products instead of beef granules in some shops in Shanghai, mainly because many customers used small ingredients of beef granules as unrestricted dishes before, which would cause waste.

replace them with "taste partners" to reduce waste. ? The move of Haidilao triggered a debate among netizens. Many people said that tomato and beef soup is the soul of Haidilao! ? Beef grains become prime numbers, which means the soul disappears. It is worth noting that some shops in Haidilao have taken off the shelves of beef granules, which is actually a sign that can be found. ? Haidilao has publicly announced that 31 stores in Shanghai have begun to try out the product update of the small platform to provide a new vegetable protein product "taste companion" in the form of matching ingredients. In response to netizens' heated discussion on "Haidilao beef granule mutagen", Haidilao officially responded in an interview with reporters that "Haidilao flavor partner is used as a vegetable protein product. It is made of innovative technology, and the cost is higher than that of beef granules. ?

The person in charge of plant protein in Haidilao also said that flavor partners are rich in high-quality plant protein and B vitamins, and have the advantage of zero trans fatty acids. It is suitable for soup, dipping sauce, bibimbap and so on. In the reply, Haidilao also explained the reason why the supply of beef granules changed from free to low price. It said that it was to "guide consumers to actively try vegetable protein products and at the same time continue to meet the needs of customers who like beef granules". ? So, what is the real reason for the "beef grain variable" in Haidilao? ? Zhu Danpeng, a food industry analyst in China, said in an interview that he thinks the real reason why Haidilao will change from beef to "taste companion" is mainly based on two aspects. One is for innovation, and the other is for cost consideration. ? “。

It should be said that there are big deviations and omissions in the strategy of sea fishing, which will affect all the income of sea fishing, "Zhu Danpeng added. Lin Yue and Zhu Danpeng, catering industry analysts and chief consultants of Lingyan Management Consulting Company, have similar views. They believe that Haidilao changed the beef into a "taste partner" because of cost considerations. "Beef was really popular in the past, but the price of real free beef was really too high, and some consumers didn't finish processing it, which caused waste." . Therefore, Yue Lin said that he agreed with Haidilao's practice, and he thought that appropriate charges would help to reduce waste and balance costs. However, Yue Lin stressed that Haidilao did not understand consumers' psychology in detail. "Sudden cancellation will definitely make consumers who like it feel uncomfortable.

In addition, in the past, Haidilao was also a model to attract fans with many free services as the core, which was obviously a powder drop. " Yue Lin suggested that Haidilao could gradually adopt quantitative free distribution, such as a table and a small dish. It is worth mentioning that this view is not unfounded. It must be known that under the situation of pandemic, the performance of Haidilao is also under great pressure; Haidilao released a performance forecast and said that its net profit in 2121 is expected to reach about 235 million yuan. In addition to the lifting of Haidilao, 31 stores in Shanghai have also started to try out and update small-ingredient products, and provided new vegetable protein products "taste partners", such as matching ingredients.