opening a restaurant requires a detailed investment budget, which usually starts after the investment plan is made.

first, the present situation and development of "restaurants"

The development of hot pot and Chinese food in the catering industry has almost reached saturation. Therefore, when we invest, we draw a conclusion from several aspects of consideration and investigation and analysis that in exchange for great benefits, we will expand the market and develop the economy with the returned funds.

The market of fast food independent economy has a wide range of development fields, and consumers are also very simple consumers. Compared with the external market, the competition is small, the individual operation is simple, and the small investment is the mainstay, serving the young working class and college students. Students and working class are our customers.

how to serve customers? first of all, we should attract the attention of students and young workers.

There are many marketing methods to help them visit our store in the shortest time. Secondly, how to make the first-time customers become potential customers, regular customers and seed customers, and the marketing methods used are also various. There are many successful cases of opening stores in this form in Chengdu, such as Jinhans, Brazilian barbecue and curry curry fast food. All of them are successful cases. The most important thing is that there is no such similar store in Xindu, and competition is equal to nothing.

Second, the market survey around Xindu

Analysis of restaurants around the West Ring Road:

1. Most restaurants are operated by ordinary small Chinese food, which has little feature. The dishes are mainly Sichuan style and hot pot.

2. There are two western fast food restaurants around. One is Korean barbecue, and the other is Dicos. Both of them are operating well, but the taste is out of date. The most important two are fatal shortcomings, that is, the price/performance ratio is not high.

At least one person who wants to eat enough spends around 51 yuan. At the price of 36/ person, we can make better quality dishes and higher prices. Besides Dicos, there are many strategies that can be learned from Dicos.

Third, the development plan of "restaurants":

Now Chengdu is a new special zone. Xindu is the key development object of Chengdu. We should take "honesty and service" as the purpose, "uniqueness" as the primary development move, and "meals", "drinks" and "leisure" as the development goals. Open a restaurant as the primary development mode, create your own brand, and follow the trend and expand your own market with the "diversified development strategy" at the time of rapid economic development in Xindu. Strive for a year or two, after earning the principal, there will be some profits, which will be used to expand the market.

Fourth, the main planning of the store:

1. Find a store of one or two hundred square meters. It is best to buy some chairs and sofas in the second-hand market, which are 91% new and have certain characteristics.

2. Recruit three chefs and four waiters. Recruit one or two students to do part-time jobs in the school.

3. The decoration must be generous and decent. There is a sense of separation, which captures the consumer's consumption vision, first attracting the vision, then the taste, and finally synthesizing it into a feeling.

4. Before the opening, there is a certain advertising campaign. Introduce yourself to your friends and ask them to taste your personal feelings for free. Needless to say, they will give you a live publicity. The other one also saves money. There is also sending leaflets in densely populated areas and at the gates of major campuses. Although the tactics are a little outdated, they are effective and affordable. (Part-time jobs are available)

5. There is a high demand on the chef, who must have a flexible mind and change a unique feature every week to attract customers.

6. The waiter's main job is to clean the dining table and the shop, which is spotless at all times and has no greasy feeling, leaving a deep impression on customers. Every staff member is required to take care of his own hygiene first, so as to better serve customers. If there are customers or unclean things or environments, he should immediately deal with them, apologize and replace the food or clean them. If the customers are not satisfied, he can apologize by accompanying them.

7. Our quality, service and environment should be first-class.

8. In order to improve the service quality, we must do a good job of employees and let them really get involved in the service. With the "good service, points system", the more points you get, the more bonuses you will get at the end of the month. No matter who makes a mistake, the rewards and punishments are clear.

9. In business, marketing activities can be carried out at a certain period to attract more customers.

5. Specific budget expenditure

1. The estimated cost of paving is 51,111, which will be sent for more than 2 months.

2. The estimated cost of decorating one's own supervision and adding materials is 25,111. It is estimated that the decoration will be completed in (2O) days.

3. The estimated cost of stoves is 21,111.

4. The estimated cost of tableware and sundries is 6111.

That is, the estimated cost of 31 sets is 2,111 yuan. < P > 7. The rent is paid for three months at a time, and the estimated cost is 3,111 yuan per square meter at the new price of 15 yuan, that is, 9,111 yuan. < P > 8. Recruit three chefs (the estimated cost of 1 chefs is 1511-1811, and one killer is 511 yuan) and four waiters. Part-time job.

9. The purchase fee for the first month is not clear now.

11. Without the purchase fee for the first month, it is: 128,411.

6. Risk analysis:

1. Insufficient attendance rate:

It may be that publicity, taste, service and store image are all insufficient. It should be done immediately. :

Raise the price appropriately, or discuss the price with the supplier.

3. There are stores like ours in the same area:

What we need to do is to seize old customers and try to attract new customers to engage in more preferential activities, so as to further improve the service and quality.

4. It is too slow to withdraw funds:

Do more activities, because it is time to get on the track. Who should adapt to the situation is the most important thing.

VII. Daily expenses:

1. Daily expenses. For example, the purchase price is 1111 yuan (it depends on what dishes the chef orders to decide the raw materials and dishes)

2. The monthly rent is 2711 yuan, which is 91 yuan per day

3. The daily electricity bill is 1.5 yuan, and five air conditioners are operated at the same time (5*1*12). 115 plus other electricity charges 51. The electricity charge is around 155 per day

4. The water charge is around 1.2 tons and 15 tons per day is 18 yuan

5. The employee's job title is 5411/31=181

6. The unreachable fee is 21

8. The investment returns:

1. 61 = 2161

2.2161-1111-155-91-181-18-21 = 697.3, and 232.3 yuan will be shared equally

3. 5W/232.3=215.2 days for withdrawing funds

IX. Expansion plan: