Using LED as light source, scientific and technological vegetables cultivated in closed space provide a new way for traditional agriculture. With regard to the concept of plant factory, Japanese research and development began as early as 30 years ago, while Taiwan Province Province only rose in 20 12. At that time, many scientific and technological personnel invested in growing vegetables in storage plants, and this high-tech vegetable set off a wave of early adopters, and the situation was excellent. However, with the test of time, technology and market, many large factories have closed down in recent years. Even Toshiba, the birthplace of the indicator factory in Japan, reluctantly ended its plant factory business for more than two years last year. The reason is that consumers are not aware of the value of technological vegetables. Because of the high price, the sales of vegetables are not as good as those of traditional farming, and a large amount of investment costs cannot be recovered.
With the background of science and technology, "Eating Music" started with the rising of "Eating Music" in the south of Taiwan Province Province. Zou Yuanxiang, one of the founders, is also a professional in photoelectric science and technical engineering. He joined hands with two colleagues from the Industrial Research Institute to start a business, which not only increased the output steadily, but also opened three restaurants, creating a world of scientific vegetable growing. Zou Yuanxiang said that at the beginning of his business, he originally wanted to grasp the trend of plant factories to do photoelectric technology research and development and equipment export. However, seeing that the market cannot be effectively expanded, he also needs to prove to customers that his products are available. In addition, his relatives have cancer and want to produce their own vegetables that are really healthy, without pesticides and eggs, so he invested in planting research and development. Zou Yuanxiang said that the LED lighting technology and application in Taiwan Province Plant Factory are quite mature, and there are also quite high-quality agricultural technologies, but there is a lack of complete and creative upstream and downstream connection channels. Therefore, he founded the brand Caishile, hoping to integrate the strongest LED lighting, environmental control system and agricultural technology in Taiwan Province Province, find a suitable sales channel, connect production, marketing and research in series, form a powerful integration platform, and establish consumers' trust in agricultural products of plant factories. Due to the precise vision and management mode of Zou Yuanxiang and others, the monthly output of Caishile has soared by 1000 times in just five years. At present, the monthly output has reached 5 tons, and it is still increasing!
Zou Yuanxiang, the founder of Caishile, persuaded consumers to "know the taste". In the past, consumers' views on agricultural products grown in plant factories have always been: crops that have not been planted in the soil and have not been exposed to the sun cannot be eaten. Zou Yuanxiang wants to reverse this concept, and the first step is to start from a farming family. When his parents knew that he had given up his high-paying job in the industrial research institute and planted vegetables in a way they could not understand, of course, they were firmly opposed. It was not until he brought home the first vegetable he planted that he told his mother that it was planted by a plant factory. Her mother said it was tasteless and delicious after eating it, and asked him where he bought it. Only then did he tell the truth. Up to now, his mother often asks him, "Is there anything else I can take home from the factory?" . The affirmation of the implication gave Zou Yuanxiang a reassurance.
Layered planting mode, give full play to the maximum benefit of space. The fear and suspicion brought by consumers' ignorance of scientific and technological vegetables are the main reasons for the failure of this new industry. Therefore, Zou Yuanxiang began to build a brand, that is, to establish a communication channel to connect consumers' trust and let everyone know the advantages and values of this vegetable, so that it is possible to operate for a long time. The most direct way to promote ingredients is to let consumers try, so that they can have the proper taste and taste of every vegetable. At the same time, let everyone know that Caishile provides a safe and delicious agricultural product without additives and retains the original flavor of food. Only in this way can brand trust be established.
We developed a series of delicious vegetables with our own high-tech vegetables, and opened three physical stores. "Wind, light, water, nutrition and air" make vegetables grow well. After the trust is established, the next step is to play the product characteristics. Most of the vegetable seeds of Caishile come from Europe. The purpose is to give everyone a chance to try vegetables that can't be eaten in the market without competing with ordinary farmers. Because of the characteristics of the place of origin, most of these vegetables need a low-temperature environment, so the cultivation room of Caishile is always air-conditioned, and there is a fan blowing a breeze to transport the freshest air to every corner, so that every vegetable can grow happily under the condition of being pampered and cared for more than people. Of course, the vegetables are light green, crisp, refreshing and delicious!
The vegetable plant factory not only uses air conditioners and dehumidifiers to adjust the temperature and humidity, but also uses fans to create a breezy environment. Water for growing vegetables is also a great knowledge. In addition to using filtered tap water as the base material and adding various nutrient solutions, the most important thing is to keep circulating flow, so that the water is also full of gases needed for plant growth and promote root growth. In addition, it is necessary to detect and disinfect regularly to avoid unnecessary invasion of germs, and pay more attention to controlling the growth of algae to avoid the deterioration of water quality. One of the characteristics of high-tech vegetables is that the nutrients are completely controlled by the growers, so Zou Yuanxiang proudly said that they can add some nutrients to the vegetables according to the needs of customers, so that everyone can supplement the nutrients they need when eating vegetables.
Vegetables growing in running water have developed roots. In a plant factory, light is one of the main roles in regulating plant growth. Through the mix and match of a variety of LED light sources, it helps plants grow and gives different * * * feelings at different growth stages. For example, some lettuce with red or purple leaves must be induced to produce anthocyanins with a specific proportion of RGB light source, so that the leaves gradually change from green to red or purple. The conversion of light source * * * can not only develop color, but also promote the toughness of leaves and enrich the taste of chewing.
Blue light stimulates the formation of anthocyanins, and Yuzryha turns purplish. The key factors behind the successful rise are analyzed. Zou Yuanxiang thinks there are four points: 1 scientific and technological background. Because he studied engineering and later invested in photoelectric technology, Zou Yuanxiang was able to control the production process in an orderly and unambiguous way, and constantly review and improve the production technology, so that the products could meet the increasingly diversified consumer needs. 2 Successfully build brand trust. Because Zou Yuanxiang started from the brand at the beginning, the road of plant factory went smoothly. The unique and avant-garde brand image of Caishile is perfectly combined with scientific vegetables. After successfully gaining popularity, they also began to cooperate with large channels such as COSTCO and JASONS Market Place. The recent pilot project in Carrefour has also achieved unprecedented success, with a sales rate as high as 95%. In particular, the sales performance of Pingtung, Hualien and other places is similar to that of the northern metropolitan area, which proves that as long as it is a good product, even if the price is slightly more expensive, most consumers are still willing to pay the bill. 3. Cooperate with chain restaurants. At present, Caishile provides lettuce for famous chain restaurants in the south, such as "carbon barbecue", "wooden pot light food" and "nutritionist light food". Because of its popularity, the demand has increased steadily and has become a major business pillar. Vegetarian music will also adjust the supply of vegetables according to the needs of stores, and design different vegetable varieties to match the vision and taste. If the promotional ingredients in physical stores can directly contact consumers, the chances of sales will be much higher. At first, Caishile set up a cabinet in Shin Kong Mitsukoshi Department Store in Tainan, mainly selling vegetable boxes. In order to carry out the business philosophy, Caishile opened its first physical store in Dongping Road in May, 20 16, and hired western chefs to design menus, so that vegetable salads could be prepared for several yuan more, and snacks such as hamburgers and sandwiches were added. In addition to displaying the brand image, the store also held a number of tasting sessions. So far, there are many regular customers with food boxes in the store, and two new branches, Zhubei and Anping, have been added, among which Zhubei Store is also a vegetarian store, which has cultivated many supporters.
Caishile opens a physical store, which not only sells food boxes and other products, but also provides various dishes and drinks. Vision for the future: spread scientific and technological vegetables to all parts of the world. At present, there are four plant factories in vegetable, food and music. There are several incubation rooms in the factory, each of which is about 100 square meter. Planting in a five-layer frame, with light 12- 14 hours a day, can harvest about 10000 vegetables a month, with a total of * * in all places. Looking ahead, Zou Yuanxiang said that several "five-ton plans" will be launched, including fruits and functional agricultural products in addition to vegetables. As for "functional agricultural products", what is it? Zou Yuanxiang said that it is the customized products mentioned above, such as vegetables added with zinc or iron, which meet the needs of men and women and let you kill two birds with one stone. In addition, Vegetable Diet Music has been expanding overseas markets, and will test the water temperature in Thailand, Hong Kong, Singapore and other places in the future, hoping to succeed in these areas.
Specialized people take care of it regularly and take care of it in every possible way. & ltSpan style= "At present, due to the adjustment of the operation direction of the head office and the hotel, no meals are provided for the time being, only breakfast and lettuce boxes are provided for the tenants. The following are some meals recommended by the manager when the editor went to the interview:
Zhenshi Road Kitchen &; Bar recommendation menu 1 Customized "low-temperature cooked chicken salad" and "salad optional collocation" are one of the main menus of vegetables-food-music wine. Visitors can freely choose salad (3/5 ingredients+dried fruits and nuts)+staple food+spices or cheese or additional ingredients: 60g comprehensive lettuce is suitable for one person alone, and 120g lettuce is suitable for two people *. There are five staple foods: cold seafood, smoked pig, smoked duck, low-temperature chicken breast and tofu. If you don't feel full, you can add some European bread to your meal. Low-temperature cooking of tender chicken salad ferments local ingredients and vegetables, with low-temperature cooking of tender chicken breast, drenched with signature honey lemon oil vinegar sauce, which preserves the nutrition of ingredients and makes tender chicken and refreshing vegetables interweave in the mouth into a perfect sonata. Protein of chicken, vegetable fiber, vitamins and vegetable juice can help you supplement the nutrition you need after exercise, which is very suitable for running, cycling and fitness groups.
Low-temperature cooking tender chicken salad No.2 brunch platter If you want to eat a little full, you may wish to have a brunch platter. Brunch is limited to 10- 14, and the staple food can be one of five kinds: fried mushroom tofu with sesame sauce, handmade bacon chicken rolls with vanilla green sauce, fried seasonal fresh fish, slow stewed pork with beer and fried pineapple salsa with desert salt. Starch can be made of whole grain rice, hand-made temple noodles and hand-made bread, and drinks can also be made of hot American coffee or iced black tea. In addition, brunch will be accompanied by salad and fruit. The following example is the staple food of fried pineapple salsa with desert salt. Zhongjuan is a frozen Zhongjuan delivered directly from Penghu every day. After simple scalding, after two processes of frying and roasting, the delicious taste of the middle roll is locked in the meat, and the fried skin gives a rich taste. Together with the salsa made of pineapple pieces seasoned with purple onions and peppers, the entrance feels full of tropical customs. In addition, there are two kinds of soups, mushroom soup and pumpkin thick soup, which are authentic, fresh and time-consuming every day, and each bite can enjoy the chef's kung fu and care.
Brunch platter (the staple food is fried pineapple salsa with desert salt) No.3 Tomatoes, basil, acne and vegetables are Italian styles, and pasta is essential. The chef recommended the distinctive tomato basil acne, because their acne is very knowledgeable. They are usually not made entirely of flour, but are made by hand kneading high-grade lettuce, sesame leaves and potatoes, or sweet potato paste. When you taste it, you can feel the mellow fragrance of sesame leaves with unique flavor, or the intoxicating aroma of sweet potatoes with a little sweetness. With tomato basil sauce cooked every day, it is an unforgettable Italian noodle.
Tomato basil pimple
The road to vegetable diet relaxation
Web official website fb vegetable slimming music initial store added 6 1 telephone 06-209-0580 time1:00-21:00 FB vegetable slimming music initial store soothing road kitchen &; At present, due to the adjustment of the operation direction of the head office and the hotel, meals are not provided for the time being, but only breakfast and lettuce boxes are provided for the tenants. Address: No.99, Siqian Street, Tainan City (first floor of the hotel) Tel: 06-299-7680 Time11:00-18: 00 FB Suosi Kitchen &; Add vegetarian soft sweets to the bar at Keda No.1 Road, Zhubei City 130 Tel 03-558-5580 Time1:00-21:00 FB.