In addition, the real estate agency industry is less affected by Internet factors, and the industry itself pays special attention to offline services, which is essentially a one-person industry. In the whole transaction process, it is difficult to replace the offline service of brokers, whether it is the communication in the early stage, the look in the middle stage or even the negotiation between the two parties in the later stage.
The traditional real estate agency industry attaches great importance to rooted communities and likes to mingle with community owners. Because the higher the familiarity, the lower the difficulty of future transactions. Another, the real estate agency industry does not have higher upfront costs like other industries. Buy raw materials, process them and then sell them. Real estate agents only need two important costs, one is the rent of the store and the other is the personnel cost. And except for newcomers, most intermediaries have no basic salary.
So the main cost comes from the rent of the store. Compared with other industries, the pressure is much less, at least there is no need to press the goods. In addition, intermediary stores are really not afraid of getting together, especially stores of different brands. Look at you opening one, I'll open one next to you.
Look at any place that doesn't even have an intermediary. To put it bluntly, the houses in that area are definitely not easy to sell. Therefore, opening a shop together is the habit of real estate agents from beginning to end.
Extended data
In recent years, real estate agents have gradually developed to scale and brand. Large intermediary companies have launched their own franchise brands to provide technical and human resources support for franchise stores.
To some extent, it has reduced the entry threshold of this industry. You are Xiao Bai, it doesn't matter. I can run it for you. In addition, the threshold of this industry is very low, and the commission is still considerable. So more and more people want to try.
Although Lao Liu is optimistic about the future development of the real estate agency industry, the lower the threshold, the greater the competitive pressure. So it is impossible for everyone to make money. Adapting to the changes of the times and meeting the needs of customers is always a problem that any industry needs to think about.