Design scheme of tourism websites
According to the different positioning and profit models of websites, large and medium-sized tourism websites generally have a tourism information consultation and exchange section, a tourism B2C business reservation section and a tourism B2B e-commerce transaction section, or one of them is the main one. There are three bases for building a professional tourism website with rich contents and powerful functions:
1. Design of tourism database
2. Rich tourism information
3. Correct business process design
In the design of tourism database, after several years of accumulation, we have developed and established one of the most complete tourism information and e-commerce databases in the tourism website and e-commerce field. There are more than 211 tables in various aspects of tourism database, and there is a considerable accumulation in the content of tourism information database. Finally, the process design of hotel reservation, tourism route reservation, tourism information consultation and tourism B2B e-commerce transaction we designed has also been put into practice and recognized by the industry.
in terms of section division, we divide it into tourism information consultation and exchange section, tourism B2C business reservation section and tourism B2B e-commerce transaction section according to the different types of tourism information and the objects involved. At the same time, the relationship among the website itself, class B customers and class C customers is fully considered, and a rich information exchange mechanism is formed among them, so that various information exchange and e-commerce modes such as B2C, B2B, C2C, C2C2B and B2C2B can be integrated into the whole tourism website.
in terms of business process design, we follow the customer-oriented CRM theory (customer relationship management) and closely focus on building tourism websites into customer service and information consultation platforms, sales platforms and marketing platforms. Traditional tourist websites are mostly tourist information consultation platforms, that is, people can browse and consult tourist information. Now, the emphasis on customer service and information consultation platforms means that besides tourist information itself, the process and channels of interaction between visitors-customers and tourist websites are also important construction contents. In addition to the traditional tourist information consulting platform, the customer service and information consulting platform also has advanced features such as highly relevant and easy-to-search tourist information, intelligent tourist knowledge base, comprehensive intelligent travel search engine, intelligent travel Agent service, personalized content and information browsing, anthropomorphic and humanized browsing mode, and integration with other customer contact channels. As a sales platform, it has the characteristics of smooth booking process, diversified booking methods and cumulative consumption system; As a marketing platform, it has the functions of online customer data collection, online survey, one-to-one advertising and products, and real-time one-to-one online marketing for promotion.
In the construction of tourism information, the tourism information is edited/sorted and expressed according to the four-level structure of tourism information. That is, the introduction of each tourist element should be divided into four levels:
summary level: a general introduction and evaluation of local accommodation.
select grade: recommend several hotels and hostels according to four grades: high, medium, low and economical. And introduce their own characteristics.
level of detail: users can search and query all the database information about accommodation in this place according to their own conditions.
supplementary level: introduction, experience and evaluation of accommodation in this place by netizens selected from netizens' related posts.
a three-level structure is established in information browsing, which provides three-level browsing methods when users browse the information of a tourist destination on the travel website.
Users can browse all aspects of information of a tourist destination by themselves and click on relevant pages freely.
customized browsing, users can specify the browsing order of each tourism element by themselves, and generate customized browsing sequence
recommended browsing. Several well-designed customized browsing programs.
Tourism e-commerce is business-oriented, and all the work is to carry out marketing/sales/customer service around the core business of tourism websites, while e-commerce is only the means and channel for business realization. Furthermore, the Web is just one of many means and channels, although it is the main one. Therefore, our tourism website design scheme integrates various customer contact channels, including website (including related background systems), customer service telephone, Email, Fax, community and direct mail. According to the comprehensive evaluation of information capacity, information richness, arrival/reply speed, user psychology, user usage habits and cost, each customer contact means has its own unique advantages. Our information consultation, reservation and marketing process design comprehensively use these channels according to these factors.
3. Design and construction of comprehensive tourism database
1. Database design of tourism information consultation section
(1), Tourism information management system
scenic spot database
scenic spot-city attraction ticket database
scenic spot-city mileage distance database
scenery picture database
travel agency database
tourist route database
recommended itinerary database
self-help travel recommended itinerary table
hotel management system
hotel basic information table
hotel.
price list of hotel rooms
optimal price list of hotels
basic information table of reservation center
list of ordinary hotels
national railway timetable
railway mileage fare table
national railway station table
special train schedule
railway train running schedule
airplane flight
. Cruise ship
basic information table of cruise ship company
basic information table of cruise ship
price list of cruise ship cabin
schedule of cruise ship
ticketing agency
long-distance highway passenger transportation
scenic spot-urban entertainment library
shopping place library
scenic spot-urban shopping library
library management of tourism management function. According to the database series
database of travel notices in different places
database series of urban weather forecast
database series of world urban weather forecast
best travel timetable in cities
table of recent weather trends in cities
database series of travel search engine
dictionary of travel website categories
database of travel websites
database of embassies and consulates
database of travel festivals in different places
(2 Dictionary library
world country name dictionary library
national large-scale regional dictionary library
national provincial administrative regional dictionary library
national city dictionary library
scenic spot category dictionary library
hotel service project dictionary library
(3) travel forum
(4), Membership management system
member personal basic data database
member personal travel data database series
member consumption data database series
member behavior tracking database series
(5), tourism website resource management system
tourism website column dictionary database
tourism website resource index database series
2, Hotel reservation management system
agent database
pre-order queue database
pre-order sending status log database
financial reconciliation reminder database
secondary reminder record database
order serial number database
original order database of hotel reservation online
contracted hotel information database
contracted hotel price information database
operator information database
. Table
Real Advance Order Consumption Process Status Table
Blacklist Library
Workstation Library
3, Tourism B2B e-commerce platform management system
(1) dictionary base
country code table
region code table
city code table
scenic spot type table
scenic spot information table
currency type table
tourism enterprise type table
theme tourism type table
tourism product type table. > credit card type table
hotel service facilities item table
catering dictionary table
catering type table
entertainment service item table
hotel room type table
(2)B2B trading platform management system
basic information table of trade fair members
trade fair member partners/ Customer directory
information type table for long-term needs of trade fair members
information type table for short-term needs of trade fair members
summary table of tourism products
information table of tourism routes
detailed itinerary table of tourism routes
definition table of team size
summary table of land price
ground connection-house price table
.
hotel catering information table
hotel service facilities table
hotel-to-public quotation table
hotel-to-public quotation table
hotel-to-public quotation table
member login trade fair log table
travel product browsing log table
member statistics table
tourists' travel intention
travel intention reply table < Product recommendation table
tourist route order record database
partner library
fax queue library
fax status log library
short message queue library
short message status log library
member publishing information group sending request team list
member demand information dynamics
sending log table
system background management operator table
member enterprises. Personal account library
grouping line
grouping request table
grouping request table
grouping request table
grouping request reply table
business card distribution and exchange record table
favorites directory structure
favorites
attraction ticket quotation
member login status statistics view
product release status statistics view < Trigger supply and demand information table updating and storage process
followed by quotation product release/modification, trigger supply and demand information table updating and storage process
hotel room price product release/modification, trigger supply and demand information table updating and storage process
tourist route product release, Triggering the storage process of related associated tags
long-term supply and demand information table updating storage process
short-term supply and demand information table updating storage process
release of tourist route products, Triggering the storage process of related tags
4. Tourism website system function management system
1, tourism information consultation
1.1, tourism news release management system
1.2, comprehensive tourist attractions query system
1.3, tourist route query system
1.4, yellow pages query system of tourism enterprises (with background entry query management program).
yellow pages for travel agencies
yellow pages for hotels
yellow pages for scenic spots
yellow pages for national catering institutions
yellow pages for national entertainment institutions
yellow pages for tourism supervision and management institutions
yellow pages for travel car service companies
yellow pages for airline ticket agents
yellow pages for railway ticket agents
. Comprehensive tourism information query (a system that organically combines the above tourism information)
1.7, tourism forum system
1.8, tourism website membership management system
1.9, voting statistics system
2, tourism reservation section
2.1 hotel reservation system
2.2 air ticket reservation system
2.3 travel route reservation system
. Tourism B2B e-commerce transaction module
3.1 system front desk:
12 modules such as member enterprise management, personal account management, product release/management, supply and demand business opportunity management, tourist inquiry system in tourist reservation center, Maillist service system, Fax service system, intelligent matching between supply and demand, online electronic business cards, individual and group inquiry, favorites, etc.
3.2 system background management
membership management, product management, inter-bank cooperation management, order management, financial management, mass management, business card management, group management, authority management, advertising management, statistical analysis and other modules.