The formation of any brand is not an accidental phenomenon. A successful catering brand is inseparable from the support of successful event marketing planning projects. Nowadays, more and more catering enterprises choose event marketing planning to shape their brand image. What marketing methods can catering brands use in the process of event marketing planning, including: 1. Website construction marketing method; 2. Big data dissemination and promotion method; 3, the mainstream media publicity law. In addition, various marketing promotion methods such as catering integrated marketing promotion method can be adopted.

1. Website construction marketing method

The popularity of the Internet and mobile terminal devices has greatly changed people's access to information. When planning activities, catering brands may wish to use the marketing method of website construction to enhance their brand awareness, highlight their corporate image and products on their websites, and attract traffic and popularity for their websites with the help of developed Internet.

2, big data dissemination and promotion method

In the era of big data, the promotion and promotion of any brand pay attention to the trend, so the related catering brands can use big data to spread and promote the brand when planning the event marketing. Catering brands should be good at making use of all available communication channels in their hands, coupled with the analysis of customer resource data mastered by opponents, so that their own catering brands can be familiar to more diners.

3. Mainstream Media Publicity Law

Because the target consumer groups of catering brands are far wider than those of other industries, the demand of consumers who are not online should also be considered when planning the marketing activities, and the mainstream media where the catering brands are located can be used for publicity.

There are far more than three marketing methods that catering brands can use when choosing activity marketing methods to enhance their brand awareness. Besides, they can also use a variety of marketing promotion methods such as catering integrated marketing promotion method.