A summary of a salesman's work in the first half of 2121

In an instant, the first half of 21__ has ended. In order to better carry out the work in the second half, I will make a comprehensive and detailed summary of the work in the first half, aiming at learning lessons and improving myself, so as to do the work in the second half better and complete the sales tasks and various tasks assigned by the company.

1. Work completed in the first half of the year

1. Completion of sales targets

In the first half of the year, with the cordial care and correct leadership of leaders at all levels of the company and the concerted efforts of dealers, the sales in the _ _ market reached 1.57 million yuan, accounting for 52% of the annual plan of 3 million yuan, an increase of 1.26% over the same period of last year. Low-grade wine accounted for 41% of total sales, down 5 percentage points from the same period last year; Mid-range wine accounted for 28% of the total sales, an increase of 2 percentage points over the same period last year; High-grade liquor accounted for 31% of the total sales, an increase of 3 percentage points over the same period last year.

2. Market management and market maintenance

According to the sales area and market wholesale price stipulated by the company, we control and supervise the delivery area and delivery price of dealers, and urge them to implement the unified wholesale price, so as to prevent the occurrence of low-price dumping and goods diversion.

Through long-term communication and guidance to all sales terminals, combined with the company's marketing strategy of cabinets in cabinets, unified price labels were placed at all terminals, so that the sales price of products met the company's guidance price. Display products according to the company's requirements for product display of supermarkets, hotels and retail stores, and mobilize and assist stores to keep products clean and tidy. In order to achieve the purpose of brand promotion by using terminal shelf resources, counter labels are affixed to terminals with clean and tidy storefronts and counters and many products on display.

3. Market development

In the first half of the year, there were over 1 developers, 2 hotels and 13 terminals. The newly developed 1 supermarkets are _ _ shopping plazas of Chengxian scale, and the products on them are all products of 52 series; The two hotels are _ _ Hotel and _ _ Hotel respectively. Among them, the products on _ _ Hotel are four-star, five-star and eighteen-year, and the products on _ _ Hotel are two to five-star and protoplasm of 42 series. There are 4 newly developed retail terminal cities and 9 townships, and the products are mainly concentrated in the middle and low-grade product areas, and most of them are 42 series products.

4. Brand publicity and promotion

In order to improve consumers' awareness of _ _ wine, establish brand image and further establish consumers' brand loyalty, according to the unified publicity signs stipulated by the company, we contacted and assisted advertising companies to make 35 advertising billboards in lots with high traffic and high ratings and in shops with good business, including 29 tobacco and alcohol shops and restaurants, and other forms.

5. Sales data management

According to the unified requirements of the company at the beginning of the year, the management of all kinds of sales data was improved, and the dealer's goods-pulling account and dealer's sales statistics were established, and the weekly sales report, monthly sales report and monthly goods-requesting plan were submitted in time. All kinds of sales data files were saved in both paper and electronic forms. Summarize and analyze the sales situation in 21__ years according to dealers and individual items, which makes the monthly purchase plan more objective and accurate. At the end of each month, the sales situation of this month and the accumulated sales situation are summarized and analyzed from the aspects of dealers, single products and product structure, so as to reflect the market situation more accurately and objectively and guide the future sales work.

Second, the work plan for the second half of the year

Although I did a lot of work in the first half of the year, due to my short time in sales and lack of knowledge, experience and skills in marketing, some aspects of my work were not done in place. In view of this, I plan to start with the following aspects in the second half of the year, improve my business ability as soon as possible, do all the work well, ensure the completion of the sales task of 3 million yuan, and strive for 3.5 million yuan.

1. Study hard to improve business quality

One is to take time to learn marketing knowledge (especially liquor marketing) through various channels, and learn some successful marketing cases and cutting-edge marketing methods, so that your marketing work has certain knowledge support. Secondly, I often consult, communicate and learn from company leaders, regional businesses and marketers in other industries in the market, so that I can greatly improve my business level, market operation and grasp, interpersonal communication and other aspects.

2. Further expand sales channels

__ The sales channels in the market are relatively single, and most products are sold through circulation channels. In the second half of the year, under the premise of doing a good job in circulation channels, we should further expand to supermarkets, restaurants, hotels and group buying channels. In the second half of the year, we will mainly do more work in the three systems of industry and commerce, education and forestry, which have more system numbers and reception tasks, and gradually penetrate into other enterprises and institutions.

3. Do a good job in market research

Make further research and exploration on the market, record all kinds of data in detail, and improve all kinds of archive data, so that some analysis and countermeasures can be supported by stronger data, making them more scientific and making up for the lack of experience and sensory understanding. Understand and master the sales situation of the company's products and other liquor brand products and the trend of the whole liquor market, so as to cope with various market conditions and adjust the marketing strategy in time.

4. Work closely with dealers to do a good job in sales

Assist dealers to fully expand the sales network and tap potential consumer groups while stabilizing the existing network and consumer groups. Whenever a dealer gets angry, he must be thick-skinned. Listen to his complaints, and you can't explain the reasons first. He is angry and just wants to get angry, so let him be angry. At this time, he must endure any grievances. When he is calm, explain the reason to him, make him understand that the fire just now should not be made, and make him feel guilty. When you encounter something that dealers can't understand, you must explain it carefully. You can't break the jar and break it. Let it develop and learn to control the development of the situation in various ways.

Part II Salesman's Work Summary in the First Half of 2121

I was fortunate to be a member of the marketing department of _ _ Company. Looking back and summing up the past, with the support and help of leaders, master and colleagues, I performed my duties well. I have made great progress both in my thoughts and in my work ability. Now I will make a brief report and summary of my work in the first half of this year:

First, study hard and improve my overall quality

At work, I also attach great importance to learning business knowledge (professional and technical knowledge, psychology) as a salesman, and insist on learning while working. Guide your work and study with correct world outlook, outlook on life and values, and combine your ability to deal with and solve things learned in work practice to continuously improve yourself. The first is to learn from leadership. In the past six months, although I haven't spent much time with my leader, I have personally felt the leadership style, which has benefited me a lot and gained a lot. Secondly, learn from Master. As a business person, Master has walked through too many roads and twists and turns. They will use their accumulated rich experience to teach me, so that I can avoid detours in the future. Thirdly, a salesman who has learned successfully from his colleagues, not only has good communication skills with others, but also has to learn product technical knowledge. If he does not study with an open mind and actively asks for advice, the lack of practical experience will definitely become a bottleneck restricting the development of his personal work ability. Therefore, every colleague in the unit is my teacher, insisting on learning from the leaders, master and colleagues, learning from others' strengths, making up for his own shortcomings, and striving to enrich himself, enrich himself and improve himself. Only by constantly learning and seeking advice with an open mind can one's own quality and ability be continuously improved.

Second, work hard to cultivate the spirit of dedication and love for the post

During the half month of practical work, I personally made great progress in my ideological realm and work ability. Not only have I learned what I haven't learned before, but there is no reason not to cherish this job and not to do my job well. While working hard at one's own job, strengthen the understanding and mastery of other jobs to meet the needs of one's own job as soon as possible. "Do what you do, love what you do, specialize in what you do, and be good at what you do" takes cherishing your post and every opportunity to work and study as the key link to improve your love for your job. No matter what job you are in charge of, you can do your best to complete every specific job, thus embodying the working mentality of loving your job and cherishing your job in practical work. In the future work, I will try my best to actively participate in the sales work with full enthusiasm and good state, and at the same time try my best to complete the tasks assigned by the leaders.

Third, be rigorous and meticulous, and do a good job of service guarantee wholeheartedly

As salesmen, we are on the front line, and we have the responsibility to maintain the good image of our enterprise, stressing unity and coordination. We are not isolated outside. The bidding situation of _ _ _ company has made me know the power of unity, and I am proud of being in this group, so I cherish working in this position very much. In the work with a serious, proactive attitude into the collective.

Fourth, there are problems

It is not terrible for a person to have shortcomings, but it is terrible if he cannot find his own shortcomings. Therefore, only by discovering your own problems, facing up to your own problems and daring to correct them can you grow and progress in constant summary.

At work, I also see that I still have many shortcomings. The main performance: subjectivity is not strong enough, and I know little about technical knowledge. I will study hard to improve it in my future work.

Chapter III Summary of Salesmen's Work in the First Half of 2121

In the first half of the year, under the correct leadership of the party group of our municipal bureau and the party committee and government of Miaoqian Town, and with the strong support of the relevant departments of the bureau, we firmly established the awareness of land and resources management serving economic construction, taking strengthening land planning, management, protection and rational utilization as the premise, and actively developing the working ideas and working concepts of active service, and earnestly strengthened our own construction. Focus on consolidating basic business and fully performing management duties; Strict land law enforcement, implementation of inspection responsibilities, and strengthening the dynamic inspection of land and resources; Further strengthen the protection of cultivated land, combine management with control, and use land intensively. The work in the past six months is reported as follows:

First, strengthen self-construction and promote the institutionalization of management

(a) make a study plan and strive to improve the overall quality. In the first half of the year, taking the party's mass line education practice as an opportunity, we continued to do a good job in internal learning and education while doing a good job in various business work. Thoroughly implement Scientific Outlook on Development, and actively build a learning, service-oriented, conservation-oriented, management-oriented and innovative national team. A study plan has been made, that is, to learn the laws and regulations on land and resources management and the spirit of relevant provincial and municipal documents, and each person has 5111 words of study notes, and one piece of experience has been gained. The combination of centralized learning and self-study has laid a good foundation for further work in the future.

(2) Clear the responsibility of inspection and increase the protection of cultivated land. In accordance with the general requirements of "putting prevention first, combining investigation with prevention, basing on the overall situation and paying attention to the effect" put forward by the Municipal Bureau at the beginning of the year, we have always maintained a high-pressure situation in investigating illegal land use and maintained a good order of land use according to law. We have perfected the farmland protection system, implemented the same responsibility for farmland protection, especially basic farmland protection, and signed a responsibility book for farmland protection objectives with villages to resolve the objectives, implement the responsibilities and strengthen measures to achieve illegal land and resources. And developed a reward and punishment system, the protection of cultivated land into the town's year-end assessment. We insist on weekly inspections along major highways, once a month in the whole town, improve the inspection account, and promptly and seriously investigate and deal with the unauthorized occupation of cultivated land to build houses, borrow soil and dig ponds to raise fish. In the first half of the year, * * * participated in coordinating and handling 5 land disputes, conducted more than 61 inspections, stopped and eliminated 4 hidden dangers of various land violations, and effectively controlled land violations in the bud.

(3) Strive to resolve disputes and maintain social stability. According to the requirements of the Municipal Bureau on further strengthening the stability of letters and visits, around the spirit of the Municipal Bureau's land and resources work conference, and building a peaceful and harmonious country, our institute implements the responsibility system and accountability system for maintaining stability of letters and visits. We warmly received the staff of the calling and visiting mass offices, got a detailed understanding of the causes of disputes, compared with drawings and files, and discussed ways to solve the problems according to the actual situation, striving to solve the problems at the grassroots level and nip them in the bud, so as to keep small things out of the village and major events out of the town. In the past six months, * * * has received 11 visitors from the masses, and more than 98% of the problems have been well solved after many investigations and consultations.

(4) Improve rules and regulations and establish a long-term mechanism for land management. In the first half of the year, our institute comprehensively cleaned up and improved various rules and regulations: first, on the basis of administration according to law, we strengthened the building of a clean government, made public procedures, refused to accept banquets from land users and clients, and consciously accepted the supervision of the masses; Second, the land business management and learning system have been promoted, and the systems of examination and approval of construction land, mineral resources management, land law enforcement supervision, letters and visits reception have been formulated successively, and the first-inquiry responsibility system has been implemented, and the behavior of each staff member has been standardized with the system, which has promoted the standardized construction of all the work of the land institute; The third is to clarify the responsibilities and areas of responsibility of the staff in the whole institute, so that everything is managed by someone, everything is in place, the division of labor is clear, and the responsibility lies with people, thus eliminating the phenomenon of buck passing.

Second, lay a solid foundation and promote the implementation of management responsibilities

(1) Innovate publicity and raise people's awareness of national policies. First, in the first half of the year, the "Notice on the Establishment of the Leading Group for the Protection of Basic Farmland in Miaoqian Town" was issued, and a letter of responsibility was signed, which further improved the basic farmland protection responsibility manual and established a team of information officers for farmland protection, and further clarified the responsibilities and obligations for farmland protection. The second is to make full use of "4? On the 22nd World Earth Day, laws, regulations and policies on land and resources were publicized, and at the same time, 121 copies of the "Publicity Materials on Popularizing Law in the Sixth Five-Year Plan" of the Temple Land and Resources Institute were issued, which made the "five prohibitions" and related procedures of the land and resources system open to the public, accepted social supervision, and made full use of the publicity of various meetings and trainings to vigorously carry out legal popularization activities. Third, in late May, a special meeting on land planning in the whole town was organized, and various publicity activities on policies and regulations were carried out by means of meetings, discussions, visits and inspections. Two columns were handled, two banners were hung across the street, and two pieces of information were reported to the municipal media and adopted, so that the awareness of cultivated land protection was deeply rooted in the hearts of the people and the full coverage of cultivated land and basic farmland protection was effectively achieved.

(2) Strengthen management and improve land use information. In the first half of the year, our institute assisted the Municipal Bureau to carry out field investigation and verification of health films.