Flower Tea Shop Business Plan

Introduction: The plan is a transactional document for party and government organs, enterprises, institutions and social organizations to anticipate and arrange their work and activities in the future. In order to avoid the blindness of work, we must plan ahead and summarize afterwards. The following is the business plan of the flower tea shop I shared for you, hoping to bring you help and hope you will like it.

Project Introduction

1.1 The purpose of this plan

is to provide sufficient information for those who are interested in investing in capital projects.

provide basic data and guidelines for the future business activities of this plan.

1.2 company introduction

our company integrates high-grade professional tea culture, takes the concept of "inheriting the Millennium culture and promoting ethnic tea", and takes the pursuit and development of the tea ceremony spirit of "health, beauty, harmony and respect" as the main purpose, and is committed to building a first-class tea culture enterprise so that you can experience the traditional tea atmosphere in a beautiful and exquisite environment and find a quiet harbor in a fast-paced urban life. We will wholeheartedly provide you with it.

1.3 industry background

With the rapid development of today's world, people's living standards have been gradually improved, and the quality of life has been greatly improved. At the same time, these have also caused the accelerated pace of life, increasing pressure, loneliness and indifference. It is difficult for us to seek a pure land of mind to place our tired hearts. However, when more and more problems are gradually increasing, there are also more and more demands, which provide more and more opportunities.

We are customer-centered. We insist on adhering to our Chinese civilization, integrating and developing traditional culture, and at the same time, we provide customers with a place where they can speak freely, where you can meet like-minded friends. Here, you can communicate with more people and get rid of loneliness; Here, you can be alone, listen to music, immerse yourself in the soothing rhythm of music, and relax your nerves and body and mind; Here, you can enjoy the warmth of your family with your family in a musical atmosphere, let the so-called generation gap disappear around us and create a warm and harmonious family atmosphere; Here, you can also have tea and talk with friends, and make friends. Here, you can also find a comfortable and happy negotiation trading places for you and your customers, and move towards success in such an environment where there is no dispute, no noise, only peace and tranquility, harmony and tranquility; Here, we provide you with a series of conveniences-music equipment, chess, go ... leisure ways, you can find music friends or chess friends, make life interesting, and make city life no longer monotonous and lonely. Our teahouse came into being under such a historical situation.

1.4 Marketing

The market is composed of all potential customers who have specific needs or desires and are willing and likely to engage in exchanges to satisfy their needs and desires. Our market segmentation is aimed at those consumers who yearn for quietness and suitability, taking the tea market as the guide, and providing customers with a leisure place in the bustling city.

1.5 enterprise management

At the initial stage of the company's development, it was in the primary stage of simple structure, small scale and relatively stable technology, which not only maintained the advantages of centralized and unified operation of the linear system. The internal production process of the company includes the positioning of the company's basic framework and operation mode, and the product supply process is to establish direct sales channels, open up export channels and establish marketing networks to implement the plan.

1.6 Conclusion

The teahouse of our company promotes culture by leisure, which will have great development prospects. If enough investment can be obtained, this project will bring rich returns to investors.

management plan

1. Positioning

As a carrier of Taoist culture, Mingyatang Tea House serves the high-end consumer groups who are keen on tea culture and have cultural taste by providing guzheng

tea products and tea performances in the painting and calligraphy room.

2. Business model

1. Product portfolio

The product portfolio of teahouse includes brand elements such as tea ware products and service equipment, tea culture, service catering, performing arts and music;

Tea: We mainly choose Dahongpao, Tieguanyin, Xinyang Maojian tea, Qimen black tea, West Lake Longjing, Yunnan Pu 'er and other high-quality and historic brands;

products can be sourced by establishing a long-term supply mechanism with manufacturers, and goods can be obtained in maliandao or by establishing strategic cooperation with local manufacturers.

utensils: tea ware's choice of ancient natural celadon, such as Ru Ci

service equipment: such as tablecloths, clips, cup holders, etc., are all branded as Mingyatang Teahouse by OEM

Tea culture: the waiters in Xinfang Teahouse are not only serving tea guests, but each waiter must have his own specialty in tea, as well as tea performance and tea culture connotation. Ordinary tea artists provide tea and tea culture services, and later they can receive external tea performances to increase their income structure.

2. Price combination

Compared with other teahouses, the price of teahouse products should be positioned at a high price, especially the price of gift tea. Teahouses can cooperate with regular suppliers to operate tea gifts.

the price of the commodity area can be determined according to the actual passenger flow.

3. Promotion combination

Teahouse management needs the help of industry associations and media forces, and regularly holds tea culture salons to improve the popularity and atmosphere of teahouses.

4. Channel combination

Supply channels: the top ten famous tea producing areas in China and the storefront channels in Changchun city, the related resources of the factory's office in Changchun and the cost advantage resources of high-quality manufacturers

Marketing channels: the management mechanism of teahouse members and the network resources of entrepreneurs' theme activities in public relations activities

Third, the competitive strategy

Jingyi Teahouse is more famous than Laoshe Teahouse, Five Blessingg Tea Art and Yiqingquan in some big cities. Wentian Pavilion, Gengxiang Teahouse and Wuyutai Teahouse are rising stars, and their teahouse features, which stand in the clubhouse but have the cultural connotation of A Dream of Red Mansions, have absolute advantages only if they fully tap the advantages of cultural taste, do a good job of cultural heritage, and get low prices and low quality in product supply.

iv. Management mode

1. On-site management

The purpose of on-site management is to create a good environment suitable for the management of Jingyi Teahouse: space layout, lighting and background music.

The biggest waste of teahouse is the waste of on-site vacancy rate, so make effective use of every corner and realize the feeling of marketing tea culture everywhere through product layout and product structure.

2. Staff management

Staff time management and staff career growth and performance management are the core issues in teahouse management. Stimulate employees to make good use of their time through the member management mechanism and the form that each waiter has his own customer management file. Design the concept of tea category expert for each tea worker, so that each tea worker can learn expertise and their career can be promoted and grown. The incentive mechanism linked with performance and benefit can create benefits for them.

3. Service management

Service management embodies the beauty of people (including beauty of appearance, beauty of charm, beauty of language and beauty of soul) required by tea ceremony to welcome guests, clients, tea service, tea service, supporting service, settlement service, complaint handling and seeing off guests.

4. Customer management

Establish customer files, and do a good job in customer contact and out-of-store service.

the most important customer company files; Secondly, it is managed by department managers and tea employees step by step.

Teahouse management also includes: purchase management, storage management and financial management.

5. Development strategy

1. Shaping personality

Explanation of Mingyatang tea culture personality business card

2. Multi-cultural grafting

Kunqu opera, catering, music, calligraphy and painting, ancient books and other multi-cultural grafting

3. Grasping the long tail

Internet popularity and offline tea culture experience center.

4. Activating tradition

Integrating fashion with traditional tea culture to attract new vitality;