Analysis Report on the Development Prospect and Investment Strategic Planning of China Property Hotel Industry from 2116 to 2121 issued by Prospective Industry Research Institute

Chapter 1: Overview of the Development of Property Hotel Industry

1.1 Definition and Characteristics of Property Hotel

1.1.1 Definition of Property Hotel

1.1.2 Type of Property Hotel

1. P>1.2 development of international property hotel industry

1.2.1 development history of international property hotel industry

1.2.2 development advantages of international property hotel industry

1.2.3 market size of international property hotel industry

1.2.4 customer types of international property hotel industry

1.2.5 international property hotel industry. > 1.3.1 development history of domestic property hotel industry

1.3.2 development characteristics of domestic property hotel industry

1.3.3 constraints of domestic property hotel industry

p>1.4 reasons for the rise of property hotel industry in China

(1) analysis from the perspective of investors

(2) analysis from the perspective of buyers < Analysis of industry development environment

(1) Analysis of economic environment of property right hotel industry

(2) Analysis of policy environment of property right hotel industry

(3) Analysis of social environment of property right hotel industry

1.4.2 Analysis of market operation of China property right hotel industry

(1) Analysis of total market volume of property right hotel industry

(2) Growth of property right hotel industry. )

(5) Analysis of the return on investment of the property-based hotel industry

(6) Analysis of the brand management of the property-based hotel industry

1.4.3 Analysis of the existing problems of the property-based hotel industry in China

1.4.4 Factors influencing the development of the property-based hotel industry in China

Chapter 2: Analysis of related industries of the property-based hotel industry

1.1 global timeshare market overall scale analysis

2.1.2 China timeshare market development analysis

(1) China major timeshare types analysis

(2) China timeshare hotel characteristics analysis

(3) China major timeshare hotels analysis

2.1.3 China timeshare development feasibility analysis

2.1. Analysis of timeshare market development trend

2.2 Market size and development strategy of serviced apartment

2.2.1 Overall development of serviced apartment market in China

2.2.2 Current situation of serviced apartment market in first-tier cities

(1) Supply situation of serviced apartment market

(2) Demand structure of serviced apartment market

(3) Serviced apartment market. 2.3 current situation of serviced apartment market in first-tier cities

(1) supply situation of serviced apartment market

(2) demand structure of serviced apartment market

(3) competition situation of serviced apartment market

(4) rental price situation of serviced apartment

2.2.4 Analysis of current situation of serviced apartment management

(1) serviced apartment management. Analysis of supporting services

2.2.5 Case of management and operation of serviced apartments

(1) Analysis of project development and investment background

(2) Analysis of project sales and operation

(3) Analysis of main advantages and disadvantages of the project

(4) Reference of investment and operation experience of the project

2.2.6 Development and operation strategy of serviced apartments project. P>(3) Strategic analysis of supporting facilities design

(4) Strategic analysis of operation and management

(5) Analysis of major marketing strategies

2.3 Analysis of consumer markets at different levels in the tourism industry

2.3.1 General development of domestic tourism market in China

(1) Analysis of the number of domestic tourists and the growth trend

(2) Domestic tourism income and. 3.2 consumption pattern of different levels of tourism market in China

(1) overall consumption pattern of tourism market

(2) analysis of high-end tourism consumption market

1) analysis of consumption demand of holiday tourism market

2) analysis of consumption demand of business exhibition tourism market

(3) analysis of mid-range tourism consumption market

1) analysis of leisure holiday tourism market

2). Field analysis

2.4 tourism real estate industry development model and development trend

2.4.1 tourism real estate industry market development status

(1) tourism real estate industry development overall situation

(2) tourism real estate project regional distribution structure

(3) tourism real estate project land scale structure

2.4.2 tourism real estate industry development trend forecast

(1 P>(3) strategic layout of "two poles" development

(4) diversified resource integration modes

(5) higher theme characteristics and quality requirements

2.4.3 tourism real estate industry development prospect

2.4.4 tourism real estate industry investment prospect

(1) new trend of tourism real estate industry investment

(2). > p>2.5 analysis of typical development mode in tourism real estate

(1) analysis of OCT mode

1) main features of OCT mode

2) project development and management strategy

3) experience summary of OCT mode

(2) analysis of Zhongkun mode

1) main features of Zhongkun mode

2) tourism real estate. .1 analysis of the development scale of convention and exhibition industry in China

(1) analysis of exhibition venues

1) analysis of the overall scale of exhibition venues

2) analysis of the regional distribution of exhibition venues

3) analysis of the distribution of exhibition venues in provinces and cities

(2) analysis of the scale of exhibitions held

1) analysis of the number of exhibitions held

2) analysis of the exhibition area < ) exhibition industry distribution analysis

(3) exhibition feature distribution analysis

2.5.3 exhibition industry income scale in different regions

(1) exhibition industry income scale in Beijing

(2) exhibition industry income scale in Tianjin

(3) exhibition industry income scale in Qingdao

(4) exhibition industry income scale in Shanghai

(5) Scale of entry

(8) Income scale of exhibition industry in Shenzhen

(9) Income scale of exhibition industry in Shenyang

(11) Income scale of exhibition industry in Changchun

(11) Income scale of exhibition industry in Chongqing

2.5.4 Analysis of pulling effect of exhibition on hotel industry

2.5.5 Analysis of development trend of exhibition industry in China

.

3.1.1 Analysis of China Hotel's Tourist Source

(1) The scale and distribution of hotel's tourist source

(2) The main tourist source market of the hotel

3.1.2 Analysis of China hotel's consumption structure

(1) Consumption structure of inbound tourists

(2) Consumption structure of domestic tourists

(3). 2) Choice of tourists' travel purpose

(3) Analysis of tourists' consumption evaluation

3.2 Analysis of consumption situation of China property hotel

3.2.1 Investigation on customer composition of property hotel

(1) Regional source of property hotel customers

(2) Age distribution of property hotel customers

(3) Professional background distribution of property hotel customers. Factors to consider when shopping

(6) Factors for customers to consider the property-based hotel project

3.2.2 Analysis of customer groups in the property-based hotel industry

3.2.3 Prediction of consumption prospects of China property-based hotels

Chapter 4: Analysis of operation and profit model of China property-based hotel industry

4.1 Operation status of China property-based hotels

4.1.1. Impact of store investment

4.2 Analysis of profit model of China property hotel

4.2.1 Analysis of profit model of traditional hotel

4.2.2 Analysis of profit model of serviced apartment

4.2.3 Analysis of profit model of timeshare

4.2.4 Analysis of profit model of property hotel

4.3 Analysis of operation model of China property hotel. .3.2 Strategy for Building the Core Competitiveness of Property-style Hotels

4.3.3 Analysis of Property-style Hotels Management by Property Management Enterprises

(1) Feasibility Analysis of Property Management Enterprises to Manage Property-style Hotels

(2) How Property Management Enterprises to Manage Property-style Hotels Well

4.4 PMBOK Project Management Strategy of China Property-style Hotels

4.4.1 PMBOK Project Management Overview

. In the problem

(1) project financing

(2) organization vacancy

(3) revenue measurement

(4) operation and management

(5) developer's integrity

p>4.4 property hotel project management mode

(1)PMBOK project management feasibility analysis < .5 Case —— Olin International Serviced Apartment Project

(1) General situation of the project

(2) Investment environment of the project

(3) Regional analysis of the project

(4) Market positioning of the project

(5) Management planning

(6) Summary of feasibility analysis of the project

4. ) human resource planning

(4) project advantages and disadvantages analysis

(5) qualitative risk analysis

(6) project sales planning

(7) project sales planning control

4.4.7 case-Shenzhen Dameisha Seaview Hotel marketing quality control

(1) project management analysis

Management information system

(1) Project Management Information System of HNA Group

(2) Features of IMP.NET Integrated Management Platform

(3) Advantages of IMP.NET Integrated Management Platform

(4) Review of Project Management Information System of HNA Group

Chapter 5: Marketing Analysis of China Property Hotel Industry

5.1 Marketing Strategy Analysis of Property Hotel

5. > 5.1.2 positioning strategy analysis of property hotel

5.2 marketing means analysis of property hotel

5.2.1 image packaging of property hotel

(1) tourist resort hotel

(2) city business hotel

5.2.2 publicity and promotion of property hotel

(1)

(1) Sales system and sales system

(2) Starting point of sales system and system innovation

(3) Analysis of sales strategy

5.2.4 Innovative marketing strategy of property-based hotels

Chapter 6: Development analysis of property-based hotels in key areas of China

6.1 Development status and trends of property-based hotels in key provinces and cities

6. Situation analysis

1) Hotel industry operation in Hainan Province

2) Hotel industry brand analysis in Hainan Province

(2) Property-style hotel industry development status in Hainan Province

(3) Property-style hotel investment market analysis in Hainan Province

(4) Property-style hotel tourist market analysis in Hainan Province

(5) Return on investment in Hainan Property-style hotel market

. Development status and trend

(1) Analysis on the development of hotel industry in Sanya

1) Operation of hotel industry in Sanya

2) Supply of hotel market in Sanya

(2) Development status of property hotel industry in Sanya

(3) Investment market analysis of property hotel in Sanya

(4) Analysis on tourist market of property hotel in Sanya

Hotel development status and trend

(1) Analysis of hotel industry development in Shanghai

1) Operation of Shanghai star-rated hotels

2) Quantity of Shanghai star-rated hotels

(2) Development status of Shanghai property hotel industry

(3) Investment market analysis of Shanghai property hotel

(4) Analysis of Shanghai property hotel tourist market

Composition of customers in the store market

(7) Return on investment of Shanghai property-based hotels

6.1.4 Development status and trend of Beijing property-based hotels

(1) Development history of Beijing property-based hotel market

(2) Analysis of development status of Beijing hotel industry

(3) Analysis of Beijing property-based hotel investment market

(4) Beijing. And trend

(1) Analysis of the development of hotel industry in Shenzhen

1) Operation of hotel industry in Shenzhen

2) Supply of hotel market in Shenzhen

(2) Analysis of investment market of property-based hotels in Shenzhen

(3) Analysis of tourist market of property-based hotels in Shenzhen

(4) Form and distribution of property-based hotels in Shenzhen

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