To-store pickup is also a complementary operational strategy. Generally speaking, catering O2O includes two forms, one is to dine in the store, such as using the Meituan's store discount coupons; the other is to deliver food to the door, such as takeout in the conventional sense. However, there are also a number of scenarios for the use of pick-up at the store. First, in order to save delivery fees, if the store and the user's home is very close, there will be the possibility of using "pick-up". Or if the user takes the takeout home from work to enjoy with his family, he can place an order in advance on the road, pick up at the store and go home. Secondly, there is a type of user who does not want to stay at home too much and is too lazy to cook, so going downstairs and picking up from the store becomes a possibility. And you can also take it back to continue to catch up on dramas and variety shows. The third type, there is a kind of takeaway that you don't need to take home to enjoy. For example, if you order a birthday cake for a friend, or if you want to bring a few dishes for a friend at a party, you need to pick it up at the store and then go to the next destination.

The pickup service is charged at the "store value-added service fee" for completed orders, but no additional delivery-related fees are charged. This means that the service fee is relatively low compared to the delivery fee. Here's how it works: Pick-up service fee = (original price of food + box fee + original price of free gift - service cost borne by the merchant) x pick-up service fee rate. So the merchant should be in favor of customers picking up at the store. In particular, there is no need to worry about the ranking issue. In fact, a very important factor affecting the ranking is the merchants' transaction volume on the takeaway platform. And according to insiders, the turnover of pick-up transactions will also have an impact on the ranking of merchants. And in this regard, the official introduction of a series of strict wind control measures, once found abnormal, directly sealed store. Merchants to the store to pick up the business transaction amount into the ranking factors to go.